understanding the social media mindset
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#Davenport
UNDERSTANDING THE
SOCIAL MEDIA MINDSET
Presented by Debra Askanase
Digital Engagement Strategist
March 2,
2014
Social media overview
Social media demographics: Who What Why
What does this mean for us?
Actionable items to take back to the office
Q & A
TODAY’S CONVERSATION
“…highly interactive platforms
through which individuals and
communities share, co-create,
discuss, and modify user-generated
content.”
-Wikipedia, social media definition
http://www.flickr.com/photos/49601347@N00/934211103/
FACEBOOK, PINTEREST (TWITTER)
REFER THE MOST TRAFFIC
https://blog.shareaholic.com/social-media-traffic-trends-04-2014/
http://communityorganizer20.com/2014/07/01/informing-ourselves-the-2014-social-media-marketing-report/
WHAT DO WE DO ONLINE?
46% of adult internet users post original
photos or videos online that they themselves
have created. We call them creators.
http://www.pewinternet.org/2012/09/13/photos-and-videos-as-social-currency-online/
41% of adult internet users take photos or
videos that they have found online and
repost them on sites designed for sharing
images with many people. We call them
curators.
SOCIAL MEDIA CHAMPIONS ARE YOUR
SECRET WEAPON
https://www.flickr.com/photos/51035555243@N01/6954844640/
*Personal stories and gossip make up 65% of our
daily conversations
http://www.scientificamerican.com/article.cfm?id=the-secrets-of-storytelling
ALL DAY LONG, WE TELL STORIES
We remember stories because we
empathetically experience them
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
OUR BRAINS PROCESS STORIES
DIFFERENTLY
Decoding Experiencing
Read numbers,
lists, text
Read/hear
stories
http://lifehacker.com/5965703/the-science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Stories
Interviews
Photos
Video
Articles/links
Infosnaps (text over images)
Infographics
…your imagination is the limit!
WHAT CONTENT INFORMS YOUR
CONVERSATION?
10 TIPS FOR SUCCEEDING WITH SOCIAL
1. Content matters. Fresh and valuable content matters
most
2. Know where your audience is, and prioritize
3. If you’re not conversing, you’re not using social media
properly
4. Understand why your stakeholder wants to talk with you
5. Understand the cultures of your social media channels
6. Sharing is everything. Share 110% of the time
7. It’s not about you, it’s about your network
8. Listen. Not just once but constantly
9. Participate and be yourself
10. Practice abundance thinking >> include, share, amplify
Email: debra@communityorganizer20.com
Work email: daskanase@braintumor.org
Website: communityorganizer20.com
Blog: http://communityorganizer20.com
Linkedin: linkedin.com/in/debraaskanase
Twitter: @askdebra
Other slides: slideshare.net/debask
Telephone: (617) 682-2977
I’M ALWAYS HAPPY TO ANSWER
FOLLOW-UP QUESTIONS!
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