understanding free-to-play games with the four pleasures model

Post on 29-Jun-2015

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Game industry veteran and monetization design consultant Ethan Levy explains the importance of understanding how different player types enjoy different games. He then presents the 4 pleasures model as a mental framework for getting a holistic view of how different players enjoy different games, and explains how these 4 pleasures are at play in the games Candy Crush Saga, Demon's Souls and Call of Duty: Ghosts

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Understanding F2P Understanding F2P with the 4 pleasureswith the 4 pleasures

sf postmortem| dec 13ethan levy | monetization design consultant | @FamousAspect

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Understanding F2PUnderstanding F2Pone must accept F2P as valid to properly design for the business model

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I think game design is the process of assembling the components that can make up a game to produce a desired experience in the player.

Rich Hilleman, Chief Creative Director, EA

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4 pleasures model4 pleasures modela mental framework to understand why players play

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the 4 pleasures modelthe 4 pleasures model

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a framework for F2Pa framework for F2P• Physio-pleasure

• Socio-pleasure

• Psycho-pleasure

• Ideo-pleasure

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physio-pleasurephysio-pleasure

“This has to do with the body and with pleasures derived from the sensory organs”

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physio-pleasurephysio-pleasure

“This has to do with the body and with pleasures derived from the sensory organs”

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physio-pleasurephysio-pleasure

“This has to do with the body and with pleasures derived from the sensory organs”

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socio-pleasuresocio-pleasure

“This is the enjoyment derived from relationships with others.”

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socio-pleasuresocio-pleasure

“This is the enjoyment derived from relationships with others.”

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socio-pleasuresocio-pleasure

“This is the enjoyment derived from relationships with others.”

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psycho-pleasurepsycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional reactions.”

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psycho-pleasurepsycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional reactions.”

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psycho-pleasurepsycho-pleasure

“Psycho pleasure pertains to people’s cognitive and emotional reactions.”

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ideo-pleasureideo-pleasure

“Ideo pleasures pertain to people’s values.”

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ideo-pleasureideo-pleasure

“Ideo pleasures pertain to people’s values.”

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ideo-pleasureideo-pleasure

“Ideo pleasures pertain to people’s values.”

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“Do I not destroy my enemies when I make them my friends?”

Abraham Lincoln

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Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.

Ben Kuchera, Senior Editor, Penny Arcade Report

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continue the conversation the conversation• Email: ethan@FamousAspect.com

• Twitter: @FamousAspect

• Articles, tools and templates: FamousFamousAspect.comAspect.com

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