under cover offers overview

UNDERCOVEROFFERS

UnderCover Offers is an online solution that letʼs

consumers download offers from your advertisers

directly to their mobile phones.

UNDERCOVEROFFERS

See a demo at www.UnderCoverOffers.com.

We integrate UnderCover

Offers as part of your

web site and brand it with

your stationʼs logo.

How it works.

UNDERCOVEROFFERS

Visitors can download

offers from your

advertisers and send them

directly to their cell phone.

UNDERCOVEROFFERS

How it works.

Our special SMS widget lets everyone participate.

Each download creates

an opt-in database of

consumers who want

offers from your advertiser.

UNDERCOVEROFFERS

How it works.

Our text message offers can include:

• A campaign-specific promotion code

• Or unique alpha-numeric coupon codes

provided by the advertiser.

Redemption.

UNDERCOVEROFFERS

Bring this to OTB to receive your free Queso.

Coupon code 3847293.

Valid for one use.

Reply STOP to end.

Our system serves a different code

with each text coupon.

Our SMS online widget

feeds usersʼ cell phone

numbers directly into our

SMS system.

Our Technology.

UNDERCOVEROFFERS

Our SMS platform:

•Works with all major wireless carriers.

•No 3rd party vendors.

•Remote backup servers.

• Instant win bounce-backs.

•Re-messaging capabilities.

Drives traffic to your

stationʼs web site.

UNDERCOVEROFFERS

Benefits.

Creates an additional

platform for your

advertisers and sellers.

UNDERCOVEROFFERS

Benefits.

Generates immediate

sales and foot-traffic for

your advertisers.

UNDERCOVEROFFERS

Benefits.

Our mobile offers are 10 times more

powerful than printed coupons.

Advertisers can re-

message when they

buy future schedules

with you.

UNDERCOVEROFFERS

Benefits.

Bring this toMcDonalds

todayand get yourfree coffee.cc 82938

Expires 7/1/09

Reply STOP to end.

Bring this toOTB today

and get your

free Queso.cc 82938

Expires 7/1/09

Reply STOP to end.

Combines high-impact

of mobile offers with

the ease of the web.

UNDERCOVEROFFERS

Keys.

40% of directed web visitors are

downloading our mobile offers.

No confusing on-air

messaging about

texting, short codes or

keywords.

UNDERCOVEROFFERS

Keys.

Allows you to offer a

powerful mobile solution,

without tagging it to your

on-air spots.

UNDERCOVEROFFERS

Keys.

Does Not Track Performance

of Individual Ad Units.

UNDERCOVEROFFERS

Cost.

All you pay is a small

set-up and a low monthly

licensing fee.

$1,000 per month station licensing fee$1,500 one-time set up

Low web-page set up and per-message charge paid by advertiser.

UNDERCOVEROFFERS

Summary.

• Additional revenue stream.

• Branding for your station.

• Savings for your audience.

• Immediate results for your advertisers.

• Marketing databases that you control.

UNDERCOVEROFFERS

A product of

firewall advertising1800 Augusta Dr., Suite 100

Houston, Texas 77057281.813.0195

www.firewalladvertising.com

Scott Forrest, Managing Partnerscott@firewalladvertising.com