under armour viral marketing campaign
Post on 19-Aug-2015
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Under ArmourViral Marketing
Campaign
David Weston
Reach The Next Level
Introducing: The Performance Center
● Share your achievementso Twitter, Facebook, Instagram
● Track your progress● Earn rewards
o Discounts, freebies● Build your rep● Reach the next level
Goals
● Increase sales● Establish Under Armour as the true
“Performance First” company● Build a community around Under Armour
gear
Target Audience
How to reach them
● Active on social mediao Especially Twitter, Facebook, and Instagram
● Give them a platform to express themselveso Or show off
● Allow them to do the advertising on their own
Ad Tactics
● Use Star Powero Twitter, Facebook, Instagram
● Viral Video● Paid Advertising on Social Media
Google AdWords/SEO
● AdWordso Promote Performance Centero Discounts for Signing up + 1st time purchases
● SEOo Keywords: Athletic gear, performance gear,
sportswear
Budget
Thank You
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