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Corporate Identity Manual
BrandStyleguide
1.1. 1.2. 1.3. 1.3.1 1.3.2.
Introduction GridLogo Protecting the Logo Minimum Sizes
0405060809
01. Basic guidelines Discusses the means availableto achive consistency
Illustrates how this guide can be applied
2.1. 2.2. 2.3.2.3.1.2.4.2.5.
Introduction Brand Colour PaletteTypefaceTypographic HierarchyBasic Identity KitBrochure Design
111212182024
02. Graphic Elements
Core Elements
CORE ELEMENTSINDEX
umore.com
Umore Robotics
right page
right page
The Brand Manual is meant to improve the efficiency of the process of communication. The combination of a search for both consistency and appropriateness results in a meaningful diversity of printed items.
INTRODUCTION 1.1.
Umore Robotics
Core Elements
Basic Guidelines
Core Elements - Suggested Grid
SUGGESTED GRID
1.2.
APPYING GRID TO DIFFERENTFORMATS /MAINTAIN A CONSISTENT VISUAL IDENTITY.
The column grid
The column grid is the underlying grid divided into six columns. It creates the ideal framework for marketing literature.The column grid provides the flexibility for combining text with images in a number of ways, according to the needs ofeach marketing communication.
It’s basic unit is 60 mm rectangle.The grod is divided into four horizontal modules.
FRAMEWORK FOR POSITIONING THE LOGO ANDLOCK-UP INFORMATION.
THE FULL BREADTH OF UMORE FORMATS CAN BESEEN ON THE FOLLOWING PAGES.
The column grid
THE OVERALL LOOK
60mm 30mm
30mm
30mm
The grid achieves a disciplined look with a minimum of restrictions. Considerable efficiencies are realized with the use of a predetermined grid.
05
Because the logo is such a recognisable and highly visible brand asset, it is vital that it is always applied consistently wherever it appears.
The logo is the most visible element of the identity-an universal signature across all.
LOGO
Logo withtagline
umore.com 07umore.com 06
Basic Guidelines
1.3.
Basic Guidelines
Core Elements - Logo
The logo should be positioned away far enough away from other logos, marks or other graphic elements so that they do not appear to constitute a single united element.
Protecting the logo
Please do not reproduce the logo smaller than 25 mm wide.
The logo retains its visual strength in a wide range of sizes.However, when the logo is reproduced in print too small, it is no longer legible and its impact is diminished.
Even if the specific size of the logo will vary according to each application, the logo should be used in a size large enough to ensure legibility.
the size of the icon
umore.com
1.3.1.
Basic Guidelines
This helps to ensure clarity and improve theimpact of the logo.
Minimum sizes
1.3.2.
Basic Guidelines
This helps to ensure clarity and improve theimpact of the logo.
umore.com 09
right page
Graphic elements represent a system that uses a combination of typography, visual arts and page layout techniques to produce a final result.The second part of Brand Manual deals with the overall look of the piece and how all the elements fit in with it.
GRAPHIC ELEMENTS 2.1.
Umore Robotics
Core Elements 02
BRAND COLOR PALETTE./Color Scheme
PRINT MEDIA
RGB 79/ 114/ 230HSB 226/ 66/ 90HEX #4F72E6
CMYK 66/ 50/ 0/ 10PRINT MEDIACMYK 0/ 0/ 0/ 0
PRINT MEDIACMYK 0/ 0/ 0/ 80
PRINT MEDIACMYK 0/ 0/ 0/ 0
RGB 255/ 255/ 255HSB 0/ 0/ 100HEX #FFFFFF
RGB 51/ 51/ 51HSB 0/ 0/ 20HEX #333333
objectsfilled
outline
outline
stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0 4.0 6.0 12.0
objectsfilled
stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0
4.0 6.0 12.0
objectsfilled
outline
stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0
4.0 6.0 12.0
PANTONESOLID UNCOATED 2726 U
PANTONESOLID COATED BLACK 7 C
PANTONESOLID COATED BLACK
PANTONESOLID COATED WHITE
RGB 0/ 0/ 0HSB 0/ 0/ 0HEX #000000
objectsfilled
outline
stroke (pt)0.25 0.5 1.0 1.5 2.0 3.0
4.0 6.0 12.0
The Colour Palette is designed to establish a strong and recognizable Identity which gives consistency to allmaterials.
CORPORATE COLOR SCHEME
2.2.
Graphic Elements Graphic Elements
umore.com umore.com 13
TYPEFACE 2.3.
Graphic Elements
BLDMEDRELI
018
NIN
E M
ETR
ICU
LTR
A L
IGH
T
054
N
INE
MET
RIC
LIG
HT
072
NIN
E M
ETR
ICR
EGU
LAR
090
NIN
E M
ETR
ICM
EDIU
M
108
NIN
E M
ETR
ICB
OLD
144
NIN
E M
ETR
ICB
LACK
ULR
The Umore typeface is NineMetric. It is the heart of theUmore identity and is thefoundation for all Umorebranding. It is available in a variety of weights to express contemporary qualities.
MuirMcNeil Nine Metric is a varispaced geometric type system in nine weights designed for use in text ordisplay setting.
Nine operates within strictgeometric constraints and is based on a grid system of 36 unit squares subdividedinto nine units. Nine Metricis constructed from vertical,horizontal and 45 degreeoblique segments terminated by circular arcs.
There are nine weights in theNine Metric system: 018 UltraLight, 036 Extra Light, 054Light, 072 Regular, 090Medium, 106 Bold, 126 Heavy,144 Black, 162 Extra Black.
Nine Metric054 Light280pt
Nine Metric054 Light60pt
Nine Metric054 Light30pt
Graphic Elements Graphic Elements
umore.com umore.com16 17
018 Ultra Light036 Extra Light054 Light072 Regular090 Medium108 Bold126 Heavy144 Black162 Extra Black
Robmobile robotsare capable ofnavigating anenvironment Mobile robots have the capability to move around in their environment and are not fixed to one physical location. Mobile robots can be "autonomous" (AMR - autonomous mobile robot)
Tannhauser
Bluthochzeit
Headline /NM Heavy 48pt Supporting Title /NM Heavy 13pt Body Text/NM Medium 12pt
Headline /NM Heavy 48pt Supporting Title /NM Heavy 13pt Body Text/NM Medium 12pt
Lyrische Tragodie von Federico Garcia LorcaMusik von Wolfgang Fortner
Romantischer Oper von Richard Wagner
Musikalische Leitung: Christian VochtingInszenierung: Hans HotterBuhnenbild und Kostume: Max RothlisbergerChoreographie: Renate EbermannChore: Hans Erismann
Musikalische Leitung: Armin JordanInszenierung: Kurt ErhardtBuhnenbuild and Kostume: Toni Businger
When a variety of type sizes and weights are used, the differences between them must be clearly recognisable. The contrast creates clear, strong and consistent designs.
Nine Metric054 Light280pt
2.3.1. Typographic Hierarchy
19
MuirMcNeil Nine Metric should be KERNED according to context.When used at largesizes (100 points or more) the spacebetween individualcharacters should be reduced.
The example above isset in Nine Metric Bold300pt with a -60 kerning.
Muir McNeil
Nine Metric 108 Bold
300pt
Kerning-60pt
Basic identity kit
2.3.
Graphic Elements
Business Card /Letter /Invoice /Folder
/Business Card Template
/Letterhead Template
Graphic Elements
umore.com 21
ADDRESS
TELEPHONEFAX
0086-512-625355750086-512-62535565
6-701 NO. 328 XINGHU AVENUE SIP, SUZHOU 215123,CHINA
ADDRESS
TELEPHONEFAX
0086-512-625355750086-512-62535565
6-701 NO. 328 XINGHU AVENUE SIP, SUZHOU 215123,CHINA
KEVIN DAI CEO
AUTONOMOUS ROBOT SYSTEMS
ADDRESS
TELEPHONEFAX
PRILSWAAGCARSPAGNES DIRECT MAILSALES PROMOTION PRERELURP - SERCENDING
REF/ DATE/
Gregors Blick richtete sich dann zum Fenster, und das trübe Wetter – man hörteRegentropfen auf das Fensterblech aufschlagen – machte ihn ganzmelancholisch. »Wie wäre es, wenn ich noch ein wenig weiterschliefe und alleNarrheiten vergäße,« dachte er, aber das war gänzlich undurchführbar,denn er war gewöhnt, auf der rechten Seite zu schlafen, konnte sich aber in seinem gegenwärtigen Zustand nicht in diese Lage bringen.
War gänzlich undurchführbar, denn er war gewöhnt,Michael Oliva
CEO
0086-512-625355750086-512-62535565
6-701 NO. 328 XINGHU AVENUE SIP, SUZHOU 215123,CHINA
umore.com 20
CONSISTENCY - While creating rhythms and variations from item to item, a must is to maintain an overall aesthetic integrity.
PANTONESOLID UNCOATED 2726 U
PANTONESOLID COATED BLACK 7 C
PANTONESOLID COATED BLACK
PANTONESOLID COATED WHITE
PANTONESOLID UNCOATED 2726 U
PANTONESOLID COATED BLACK 7 C
PANTONESOLID COATED WHITE
R
FolderTemplate
Graphic Elements
/Folder Template
/Presentation Folder A4
/Folder Template - 185/297mm
Graphic Elements
umore.com 23umore.com 22
umore x464
Mobile RobotSystems
AutonomousRobotSystems
Dimensions: Flange (mm)Dimensions: Flange (mm)
Distribuidor oficial umore.cominfo@umore.comUMORE C67
Distribuidor oficial umore.cominfo@umore.comUMORE C67
Autonomous Robot Systems
Distribuidor oficial umore.cominfo@umore.comUMORE C67
Brand Styleguide
Distribuidor oficial umore.cominfo@umore.comUMORE C67
keep individual visual and typographic elementssimple and clear.
BrochureTemplates
Graphic Elements
/Cover Templates / A4 Format
Graphic Elements
umore.com 25umore.com 24
uMore
AutonomousRobot System
uMore Python™
Linear modulesEHA
GX 4670
UmoreAutonomousRobot Systems
Umore autonomousrobot systems
GX 4670
Umore
AutonomousRobot Systems
Umore autonomousrobot systems
GX 4670
2.5.
Typographic rules need to be applied uniformly, so that the connotations of a particular type style, or the results of interaction with a certain graphic element, are independent of their context.
Graphic Elements
/Inner Pages Templates
/Applying typographic rules
Graphic Elements
umore.com 27umore.com 26
Demand forecasting and demanddurch Hohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetischen Tonsystemdurch H ohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetr Plattenteller und
Gerateart Tonarm
Aufisgekraft
Aufsatzhilfe
Gemacht Systemmen
Frequenzbereich
Anpassung
Resonanzfrequenz
29 cm lang, Kugellager fure horizontale undvertikale Bewegung. Schraubgewicht furBelance (Feinjustierung)
0 Gramm und 0.8 bis 8 Gramm einstellbar
Gehause
Mafle
Motor
Platenteller
Nenndrehzahi
Storabstand
29,6 cm ∆, Gewich 2.7 kg, ausgewuchtetAchge gehartet auf Kugelkuppe laufend
78, 45, 33½, 18½ U/min.
durch Hohenvestellung des Reibrades aufde Stufenwelle des Motors. Storegausch-freier Antrieb, schweller Plattenteller undausbalancierbarer. Tonarm mit Aufsatzhilfe.2 Ausfrungen lieferbar;a) PC 8 mit elektromangnetischen Tonsystem Shure M 7 D u. M77Db) PC5 ohne Tonsystem
Zum Auf- und Abheben des TonamasBerurht nur in Rubestellung den Tonamm,Hastkerben fur die Einlaufrillen der Schell-platten.
Fur alle Tonanbhnehmer-Systemme miter-nationalen M&Ben. Auch ganz auswechsel-bsr. Geliefert wird das elektromagn. Stereo-Tonsystem SHure M 7 D u. M 77 D mit aus-tauschbarer. Diamantnadel N 7 D u. N 77 D.
Holzscockel, grau oder graphit, abne-hmbarer Plexiglasdeckel
20--15.000 Hz
47k Ohm
‹ 15 Hz
Hysterests-Synchronmotor fur 220 V Wech-selstrom, 50 HZ, fedend aufgehangt. Antriebuber Gummireibrad, Zwischenrolle, Gummi-treibriemen und Antrebsteller.
Breite 40 cm, Hohe 20.5 cm, Tiefe 32 cm
› 82 dB
Technische DatenThe services The products
umore GX 475
International Consultants for Utilities
03
02
01Energy managementPower demand surveySystem reliability/availabilityanalysisEfficient utilization of energyresources
Fuel treatmentRehabilitation surveysSystem stability analysisLoad managementTariff structures
Combined heat and power supply
Umore CMX 113
Umore CMX 408
Diesel power plantsGasturbine peaking and basload stationsCombined cycle high efficiencystationsSteam turbine power statoions
Waste material fired power stationsMini and micro hydro plantsTotal economy sysrtemsLow heat value fuel utrilizationWaste heat recuperationDistrict heating
Regional electrification
Umore CMX 408
Urban and rural public distributionsystemsindustrial distribution systemsOutdoor and indoor substationsTransmissions systems
Communication systemsSystem protection and automationRegional power developmentplanningProductive use assessment
Fertigungsjahr 2015 Serviceunterlagen Autonomous Robot Systems
OC5/PCS 7
UMORE G67 Autonomous Robot Systems
Lorem Ipsum dolor sit avVitamin CEntrance GREE10-22 hours
Ferti gun gsja h r 2015 / 1 6 Serviceu nt erlagen
Desegno S.L. Hartz. Emissione 1969
Numero di ordinazuione 6107
Formato dell’immagineFormato dei francobolliDentallaturaCartaGommaturaQuartijni daStampaTipografia
33 x 33 mm25 x 36 mm12 3/4:14non filigranatagomma sintetica5 x 10 = 50 francobollirotocalcoJoh. Enschede en ZonenHaarlem
Francoboli permanenti “Juliana Regina”
Fior1.fior 1.25fior 2.50
verderosso bordoblu verdastro
Fior1.fior 1.25fior 2.50
verderosso bordoblu verdastro
Valori e colori:
Datei tecnici:
Numero di ordinazuione 6107
Formato dell’immagineFormato dei francobolliDentallaturaCartaGommatura
33 x 33 mm25 x 36 mm12 3/4:14non filigranatagomma sintetica
Datei tecnici:
Tomano de la imagenTomano de los sellosDentadoPapelGomadoDivion de las hajaTecnica de impresionimpresor
33 x 33 mm25 x 36 mm12 3/4:14sin filigranatagomma sintetica5 x 10 = 50 francobollihuecogradoJoh. Enschede en ZonenHaarlem
Datos tecnicos:
Diseno de la vineta : S.L. Hartz. Emision 1969
Numero de pedido 6107
Valores y colores:
Sellos de franque permanentes “Juliana Regina”
UMORE C6710 PRINCIPLES FOR GOOD DESIGN
UMORE C6710 PRINCIPLES FOR GOOD DESIGN
13 Pocket transistor radioBraun 1958 l Designer Dieter Rams & HFG Ulm
Principle 1/10
29 cm lang, Kugellager fure horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung)horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung) horizontale und vertikale Bewegung. Schraubgewicht
29 cm lang, Kugellager fure horizontale und vertikale Bewegung. Schraubgewicht fur Belance (Feinjustierung)horizontale und vertikale Bewegung.
IPod 3G (Click Wheel) 20 Gb or 40 GB Braun 1958 l Designer Dieter Rams & HFG Ulm
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