uk marketing q2 marketing plan. agenda marketing organisation events planned vendor strategy
Post on 24-Dec-2015
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UK MarketingQ2 Marketing Plan
Agenda
• Marketing Organisation • Events Planned • Vendor Strategy
Marketing Organisation
Caroline Thomas Marketing Director
TBHEmerging &
Events Mktg
Cerri BakerGrowth Mktg
Jennie RogersCore Mktg
Louise Pedder Mktg Executive
Phoenix FeneganDigital Mktg
TBHMarketing Manager
Conor McGuinness
Demand Creation
UK Marketing Objectives 2013
• Continue to develop a strong, resourceful and loyal channel– Trained to vendor specifications (partner program)– Consistent marketing communications to customer base through channel partners
• Deliver Multi-vendor solution campaigns – Direct to end user – Through the channel
• Build upon UK market brand awareness– Industry events
• Develop further our Social Media Engagement – LinkedIn, Twitter– @TomandTed (end customer) / @Exclusive_UK (partner)– Use #tags to discuss marketing campaigns
• Ensure Lead Follow Up Process through Netsuite is working • Build a Demand Creation Team to be proud of• Deliver more campaigns through the channel • Continue to use Drive Rewards to deliver additional leads through the channel
Vendor Apr May Jun Jul Aug Sept Oct Nov Dec
General Events
Infosecurity 2013
Technical Dinner
Mobile Enterprise Ecosystem Royal Ascot
Partner Recruitment
Rioja Day
Palo Alto Khipu – Network Shop
Network Security and Enablement End user Seminar (with Aerohive and Infoblox)
Ovation Data Media Seminar
InfoCrime
End User Seminar
Aerohive Jigsaw E7 Education webinar
Network Security and Enablement End user Seminar (with Palo Alto and Infoblox)
Retail Seminar
Appurity – Apple, Aerohive, Mobile Iron Webinar
Appurity – Apple, Aerohive, Mobile Iron Webinar
2013 Events
2013 Events (cont’d)
Vendor Apr May Jun Jul Aug Sept Oct Nov Dec
Fortinet Infosecurity 2013
Partner Event – 8th May - Glasgow
Partner Event – 4th June – Birmingham6th June - London
Partner Event – 17th Sept – Leeds19th Sept – London
ISP/MSP Event
Legal IT Forum
IPEXPOIT Security Forum
Partner Event 19th Nov – Leicester21st Nov - London
Aruba TechXchange Hospitality Event - Ascot
Ixia Anue Partner Event
SafeNet Partner Event
LogRhythm Accumuli Networkshop
Synetix Multi Vendor Event
Arbor JP Day
Q1 Best Idea/Activity
• Aerohive – Retail Seminar • Aerohive/Mobile Iron - Appurity –BYOD Campaign• App Attack – has seen lots of clicks – and raised
our profile within PAN – however we haven’t seen any leads of the back of it
• Best Activity – Renew UP/Switch UP– Existing Fortinet customers to upsell on existing
Fortinet products &encourage sale of additional Fortinet advanced Tech products
Biggest Challenge Faced
• Funding – not enough! – None allocated from EXN– We need funds especially for Emerging vendors
• Multi-vendor competitiveness – Fortinet vs PAN – not wanting to be part of multi-
vendor events – Aerohive vs Aruba – who do we use at what time
• Drive – Vendor approvals can be difficult to get
EVENTS DETAIL
IPExpo
• Exclusive Networks Zone
• Exclusive Networks Demo Theatre
• Sponsored Bar (with –exclusive use for partners)
Infosecurity Europe
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