uc class #2 lecture

Sports Public RelationsLecture: 10.4.11

University of CincinnatiBy Jackie Reau

Current Events Quiz #1

SID Team Discussion

Military & Miscellaneous

Turn in Bios

Any questions

PR Planning

Objectives (what we will accomplish)Key Messages (what we will say)Target Audiences (who do we want to receive our message)Tools (what communications vehicles will we use)Initiatives (tactics to be used to communicate)Timeline (what do we need to do and when)Budget (how much will we make/spend)Measurement (how will we deem the plan a success/failure)

Announcement of a new head coach

*Create the PR Plan

PR Planning: Pink Ribbon Game at Women’s Soccer

Objectives (what we will accomplish)Key Messages (what we will say)Target Audiences (who do we want to receive our message)Tools (what communications vehicles will we use)Initiatives (tactics to be used to communicate)Timeline (what do we need to do and when)Budget (how much will we make/spend)Measurement (how will we deem the plan a success/failure)

Goal #1: Raise $500 for local American

Cancer Society chapter

Goal 2: Front Page Newspaper Coverage

In-class presentations

Covering a Live Game

*Research both teams*Design theme for your story

*Create system for tracking game*Quickly and correctly write the

game wrap*Source other references

Assignments for week of 10/11

•Write a one-page, typed, double-spaced news release on your Pink Ribbon game promotion•Attend a live sporting event, provide research, notes and a 250-word game wrap with a photo of you at the event

–Both DUE on 10/18

Look for my weekly emails on Thursdays…