uber unlocks ooh - moving walls studies/case... · uber’s billboard advertisements in specific...
Post on 27-May-2020
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www.movingwalls.com
Challenge: To measure the effectiveness of Uber’s billboard advertisements in specific areas.
Solution: Comparing the advertisement reach to the number of app opens during the measurement phase.
Execution: Measure by using third-party sources and the number of app opens during the measurement phase.
Results: 1,037,592 Total Uber App Opens across chosen sites during the campaign.
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