typography
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| Typography
Typography Timeline | 3–10
Letter Spacing | 11–17
Letter Sequence | 18–19
Process Composition Semantics | 20–38
Form/Counterform | 39–43
Stationary System | 44–53
Table ofContents
3
| The goal of this project was to
research and create a timeline
on the history of type design.
Special attention to serifs,
proportions, x-heights, and stroke
weights are highlighted in each
era. Parallel design movements
are also incorporated to show
type application in its time.
01
4
TimelineHumanist Era
1470
Illumination of Eusebul’s De Evangelica PraeparationeUnknown ArtistBook by Nicolas Jenson, 1470
Illumination of Eusebul’s De Evangelica PraeparationeUnknown ArtistBook by Nicolas Jenson, 1470
Centaur has a low contrast between thick and think lines which leaves the page dark and heavy. Te letters are wide im comparison to their x-height. The oblique stress of the “o”, steeply angled serifs, also define Centaur.
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1540’s
Gros Canon TypefaceClaud Garamond, 1530
TimelineOld Face
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TimelineTransitional
1754
Oak Dresser with Cabriole LegsUnknown Artist, early 18th century
Old Testament Bibleprinted by John Baskerville
7
1754
TimelineModern
8
1754
TimelineSlab Serif
9
1754
TimelineSans Serif
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TimelineFull
1470 1540’s 1754 1754 1754 1754
Illumination of Eusebul’s De Evangelica PraeparationeUnknown ArtistBook by Nicolas Jenson, 1470
Illumination of Eusebul’s De Evangelica PraeparationeUnknown ArtistBook by Nicolas Jenson, 1470
Centaur has a low contrast between thick and think lines which leaves the page dark and heavy. Te letters are wide im comparison to their x-height. The oblique stress of the “o”, steeply angled serifs, also define Centaur.
Corinthian Capital ElevationUnknown Artist, 1540-1560
Gros Canon TypefaceClaud Garamond, 1530
Oak Dresser with Cabriole LegsUnknown Artist, early 18th century
Old Testament Bibleprinted by John Baskerville
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The goal of this project was to
develop an eye for the spacing
within words. Becoming familiar
with optical letter space allowed
designers to produce the eye
pleasing pieces and allows the
word to act as an image. We were
assigned both upper and lower
case letters of serif and sans serif
fonts along with both black and
block out letters for the
upmost practice.
| 02
12
Serif TypefaceAdobe Garamond, Regular
NEWBOYGNEWBOYG
newboygnewboyg
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Sans-SerifsGill Sans, Regular
NEWBOYGNEWBOYG
newboygnewboyg
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SerifsAdobeGaramond, Regular
CIRCA 1901CIRCA 1901
circa 1901circa 1901
15
Sans-SerifsGill Sans, Regular
CIRCA 1901 CIRCA 1901
circa 1901circa 1901
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SerifsAdobe Garamond, Regular
BOXSVERTBOXSVERT
boxsvertboxsvert
17
Sans-SerifsGill Sans, Regular
BOXSVERTBOXSVERT
boxsvertboxsvert
18
The goal of this project was to
convey a sequence of events, to
impart action in a static medium,
to convey content through pacing
and context. Attention to pacing
of form to counter-form, scale,
and rotation were met trough a
total of 4 stages. I selected the
lowercase Clarendon g due to my
interest in its unique serif.
| 03
19
Letter SequenceFinal Selection
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Through a series of defined
parameters, content is analyzed,
dissected and composed to
provide hierarchy and clarity
to facilitate and enhance
communication. A synthesis of
form and content is the aim to
expand the visual and verbal
semantic expression.
| 04
21
Phase 1 | StudiesOne Size One Weight (12ptUnivers 55/ Reular)
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Phase 1 | SolutionOne Size One Weight (12pt Univers 55/ Regular)
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Phase 2 | StudiesOne Size Two Weights (12pt Univers 55/ Regular + Univers 75/ Black)
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Phase 2 | SolutionOne Size Two Weights (12pt Univers 55/ Regular + Univers 75/ Black)
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Phase 3 | StudiesTwo Sizes Two Weights (12 & 18 pt Univers 55/ Regular + 12 & 18 pt Univers 75/ Black)
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Phase 3 | SolutionTwo Sizes Two Weights (12 & 18 pt Univers 55/ Regular + 12 & 18 pt Univers 75/ Black)
27
Phase 4 | StudiesThree Sizes Two Weights (12, 18, 48 pt)
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Phase 4 | SolutionThree Sizes Two Weights (12, 18, 48 pt)
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Phase 5 | StudiesFull Univers System (12, 18 & 48 pt)
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Phase 5 | SolutionFull Univers System (12, 18 & 48 pt)
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Phase 6 | StudiesFull Univers System (12, 18, and any additional larger sizes)
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Phase 6 | SolutionFull Univers System (12, 18, and any additional larger sizes)
33
Phase 7 | StudiesFull Univers System (12, 18, and any additional larger sizes + grey values of text)
34
Phase 7 | SolutionFull Univers System (12, 18, and any additional larger sizes + grey values of text)
35
Phase 8 | StudiesFull Univers System (12, 18, and any additional larger sizes + grey values of text + transparency/multiply text)
36
Phase 8 | SolutionFull Univers System (12, 18, and any additional larger sizes + grey values of text + transparency/multiply text)
37
Phase 9 | StudiesFull Univers System (12, 18, and any additional larger sizes + grey values of text + transparency/multiply text + images)
Phase 9 | StudiesFull Univers System (12, 18, and any additional larger sizes + grey values of text + transparency/multiply text + images)
38
Phase 9 | SolutionFull Univers System (12, 18, and any additional larger sizes + grey values of text + transparency/multiply text + images)
Phase 9 | StudiesFull Univers System (12, 18 & any additional larger sizes) + gray values of text + transparency/mulitply text)
MIL
LER’
S
Necessary Beauty
www.joyce
.org
Ticket
s: $25
Saturd
ay June
9, 201
2 8pm
The Joyce Theate
r 175 E
ighth
Ave
nue New York
City
Modern
Dance
Perform
ance
39
The goal of this project was
to recognize the relationships
between the forms and
counterforms of the letters in the
Univers 65 family. Provided with
6 shapes, we placed the letters on
them in a way that emphasized
their, either contrasting, or
uniform qualities. Variation of size
and rotation were encouraged.
| 05
40
Phase 1 | StudiesUnivers 55 (1 letterform/numeral + 1 shape)
41
Phase 1 | StudiesUnivers 65 (1 letterform/numeral + 1 shape)
42
Phase 2 | StudiesUnivers 65 (1-2 shapes + 2 letterforms,1-2 shapes + 2 numerals,1-2 shapes + letterform/numeral)
43
Phase 1 | StudiesUnivers 55 (1 letterform/numeral + 1 shape)
44
The objective of this assignment was
to gain experience in developing
a visual system in real-world
application. Through several phases,
a stationary system and specific
typographic usage is created. The final
logo selection from phase 5 is used
to create a consistency between a set
of stationary including a letterhead,
businesscard, and poster.
| 06
45
Phase 1 | Stationery Concept A:6 concepts for the business cardletterhead and envelope
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Phase 1 | Stationery Concept B:6 concepts for the business cardletterhead and envelope
47
Phase 1 | Stationery Concept C:6 concepts for the business cardletterhead and envelope
48
Phase 1 | Stationery Concept D:6 concepts for the business cardletterhead and envelope
49
Phase 1 | Stationery Concept E:6 concepts for the business cardletterhead and envelope
FOURDE CAFÉ
#: 614 603
1149 www.4DCafe.com
50
Phase 1 | Stationery Concept F:6 concepts for the business cardletterhead and envelope
51
Poster | Selectio/ Poster Selection:
FOURDE CAFÉ# 614 604 1149 | #2 614 941 1306 | 4DCafe@gmail.com | www.4DCafe.com
Americano1/3 Espresso2/3 Hot Water
Cafe Mocha1/3 Espresso2/3 Steamed Milk+ Chocolate Syrup
Cafe Breve1/4 Espresso2/4 Half-And-Half>1/4 Milk Foam
Iced Coffee1 Coffee1 Ice
Macciato1/3 Espresso>1/3 Steamed Milk
Cafe Melange1 Coffee+ Whipped Cream
Frozen Cappuccino1/4 Coffee2/4 Milk1:1 Shaved Ice+ Whip/Syrup
Cappuccino1/3 Espresso1/3 Steamed Milk1/3 Milk Foam
Latte1/3 Espresso1/3 Steamed Milk
FOURDE CAFÉ# 614 604 1149 | #2 614 941 1306 | 4DCafe@gmail.com | www.4DCafe.com
Americano1/3 Espresso2/3 Hot Water
Cafe Mocha1/3 Espresso2/3 Steamed Milk+ Chocolate Syrup
Cafe Breve1/4 Espresso2/4 Half-And-Half>1/4 Milk Foam
Iced Coffee1 Coffee1 Ice
Macciato1/3 Espresso>1/3 Steamed Milk
Cafe Melange1 Coffee+ Whipped Cream
Frozen Cappuccino1/4 Coffee2/4 Milk1:1 Shaved Ice+ Whip/Syrup
Cappuccino1/3 Espresso1/3 Steamed Milk1/3 Milk Foam
Latte1/3 Espresso1/3 Steamed Milk
52
Phase 3 | Studies / Poster 2:
A TASTE OF HEAVEN
53
Phase 3 | Studies | Poster 3:
F
FOURDE CAFÉOPEN MICWEDNESDAY, JANUARY 31
POETRY NIGHT WEDNESDAY, MARCH 14
COMEDY ROYALWEDNESDAY, JULY 18
CRAFT NIGHTWEDNESDAY, SEPTEMBER 28
KAREOKEWEDNESDAY, NOVEMBER 28
44 Poccilo St. | # 614 603 1149 | www.4DCafe.com
COFFE TASTE WEDNESDAY, MAY 6
F
FOURDE CAFÉOPEN MICWEDNESDAY, JANUARY 31
POETRY NIGHT WEDNESDAY, MARCH 14
COMEDY ROYALWEDNESDAY, JULY 18
CRAFT NIGHTWEDNESDAY, SEPTEMBER 28
KAREOKEWEDNESDAY, NOVEMBER 28
44 Poccilo St. | # 614 603 1149 | www.4DCafe.com
COFFE TASTE WEDNESDAY, MAY 6
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