types of sms marketing campaigns

SMS SMS Marketing Marketing CampaignsCampaigns

I’ve built a database of

customers but I don’t know what kind of

SMS marketing campaign to

run?

I’ve built a database of

customers but I don’t know what kind of

SMS marketing campaign to

run?

. .

Don’t worry building your database was

the hard part.

Here are some great options that have proven very successful for some of our other fantastic clients.

Time Dependent Discounts

From: ACME10% off sale this Monday. All stock. One day only. Unsub txt REMOVE to 50050

• A great way to drive footfall on slow days• Creates a huge sense of urgency• Can be product specific which can help to clear old stock

Special OffersFrom: ACMEGet a free scone or muffin with all coffee or teas every day this week at ACME Cafe. Unsub txt REMOVE to 50050

• The customer must purchase something before they can redeem the offer• A great way to package items together for a great deal for the customer• Can drive the sale of high margin items with free small margin items

OccasionsFrom: ACMEBook a table for 2 for Valentines Night before Jan 31st & get a free glass of wine on arrival. Unsub txt REMOVE to 50050

• A great way to harness the hype around special days and holidays• Feel relevant and current to your customers

CelebrationsFrom: ACMETo celebrate Ireland winning the Grand Slam we will have all sports gear 15% off all this week. Offer ends Friday. Unsub txt REMOVE to 50050

• A great way to be part of the hype and excitement of celebrations• Capitalise on revenue when consumers are in a spending mood

ExclusivityFrom: ACMESssshhhh - Secret sale this Thursday exclusive to our mobile club. Show this text at the till for 20% off. Unsub txt REMOVE to 50050

• Makes your mobile club customers feel they are getting special benefits from receiving your marketing texts• Exclusivity always breeds desire•A great way to drive sales of a certain item or range on a certain day

Embed Web LinksFrom: ACME

Check out our fantastic new range of putters just in. www.worldofgolf.com - Unsub txt REMOVE to 50050

• Can be used to drive traffic to your website or to a specific page within your online shop• CTR are as high as 20% for SMS• With web analytics you can track the entire campaign from text message to purchase for a complete picture of your ROI

Awesome! Is there anything

else I should know?

Awesome! Is there anything

else I should know?

. .

That’s pretty much it, but we do suggest you stick to a few golden rules

when sending your SMS campaigns

That’s pretty much it, but we do suggest you stick to a few golden rules

when sending your SMS campaigns

1. Never send a SMS message outside of business hours.

That’s pretty much it, but we do suggest you stick to a few golden rules

when sending your SMS campaigns

1. Never send a SMS message outside of business hours.

2. Never send more than one SMS message a week.

That’s pretty much it, but we do suggest you stick to a few golden rules

when sending your SMS campaigns

1. Never send a SMS message outside of business hours.

2. Never send more than one SMS message a week.

3. Always offer something of real value.

That’s pretty much it, but we do suggest you stick to a few golden rules

when sending your SMS campaigns

1. Never send a SMS message outside of business hours.

2. Never send more than one SMS message a week.

3. Always offer something of real value.

4. Always include an opt out mechanism.