twitter.org: what, why, who and how for nonprofit organizations using twitter amysampleward.org amy...

Twitter.ORG:What, why, who and how for

Nonprofit Organizations using Twitter

AmySampleWard.org Amy Sample Ward NetSquared.org

Twitter.ORG:What, why, who and how for

Nonprofit Organizations using Twitter

AmySampleWard.org Amy Sample Ward NetSquared.org

Road Map:

• What is Twitter?• Why use Twitter?• Who’s using Twitter?• How do I get started?

What is Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

What is Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

Why use Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

To LISTEN:• Find conversations

• Find who’s having the conversations

• Find out how you/your organization can contribute

• Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website)

Why use Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

To CONVERSE:• Ask questions

• Answer others’ questions

• Pass on information, links, and ideas

• Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

3 Case Studies

The Women’s Museum National Wildlife Federation

AmnestyUK

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

What they are doing RIGHT:

• Balanced stream

• Being real

• Motivating the community

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@TheWomensMuseum

Balanced Stream:• link to your website, and link to others’

• talk about campaigns, talk about news, talk about what other people are interested in, too

• Ask questions and offer answers

• Say “please” and “thank you” always!

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@TheWomensMuseum

Being Real:• link to your website

• Be honest about who’s “behind the curtain”

• Use the settings to provide more information

• Connect back to Twitter from your website

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@TheWomensMuseum

Motivating the Community:

• Create campaign beyond today

• Know the audience

• Know the tool

• Find allies and promoters

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

What they are doing RIGHT:

• Amplifying the message

• Being real

• Connecting the community

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@NWF

Amplifying Message:• Diverse content

• Include links

• Call to action

• Recognize participants (and say “thank you”)

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@NWF

Being Real:• link to your website

• Be honest about who’s “behind the curtain”

• Use the settings to provide more information

• Connect back to Twitter from your website

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@NWF

Connecting the Community:

• Create campaign beyond today

• Know the audience

• Know the tool

• Find allies and promoters

• Connect it in real-time with your website

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

What they are doing RIGHT:

• Personalizing the organization

• Being real

• Shining light on real issues

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@AmnestyUK

Personalizing the Organization:

• Talk like people, not press releases

• Include links

• Use the tools

• Invite the community at large to join you!

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@AmnestyUK

Being Real:• link to your website

• Be honest about who’s “behind the curtain”

• Use the settings to provide more information

• Connect back to Twitter from your website

Who’s using Twitter?

AmySampleWard.org Amy Sample Ward NetSquared.org

@AmnestyUK

Shining Light on Real Issues:

• Integrate with other platforms

• Create options specific to tools

• Provide all the tools supporters need

• Recognize participants (and say “thank you”)

How do I get started?

AmySampleWard.org Amy Sample Ward NetSquared.org

How do I get started?

AmySampleWard.org Amy Sample Ward NetSquared.org

How do I get started?

AmySampleWard.org Amy Sample Ward NetSquared.org

Twitter me!

AmySampleWard.org Amy Sample Ward NetSquared.org

Thank you so much!Looking forward to continuing the conversation

with you online:• @amyrsward

• amysampleward.org• amy@amysampleward.org