twitter guide for facebook user
Post on 02-Nov-2014
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Are Your Lost?
Twitter GuideFor
Facebook User
Andy Harjantohttp://www.andyharjanto.com
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
51%You’re not alone
Twitter users only sign-in once a month*
*many abandon all together
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
What’s it for me, then? Why would I want
another social tool?
How does it different then Facebook?
Am I so self-important, self-absorbed and so smug that I need to tell people what I'm doing 20 times a day?
I signed up and gave up, becauseI didn’t see anything interesting
Use Twitter to Keep in Touch with Friends and Family?
NoThat’s what Facebook is very good for
You’re using the wrong tool, if you useTwitter to connect to friends and family
Let’s understand the world around You
This is you
This is your world
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
YOUR INNER SOCIAL CIRCLEPersonal, Trustworthy, Informal, Private
Friends &
Family
AND YOUR OUTER CIRCLE
Common Interests
Celebrities, Public Figures
Business
Customers
Corporations
Marketers
Publishers(Bloggers,Journalists)
There is no clear line
In general, use Facebook for inner social circle, andTwitter for connecting anybody else outside inner circle
But…,
Connecting
uses Symmetric model
uses Asymmetric model
OK, ok, let’s not use technical terms
Connection made only when both parties agree
to be friend
Connection made when a person
follows other personIt requires no approval*
*unless you protect your account
Followers
Followers
Followers
If someone follows you,
should you follow back?
twitte
r
Not necessarily
Follow Me, Follow You
People are still debating - Quantity vs. QualityQuantity : Follow Me, Follow You Approach
Quality: Follow back when you feel you’ll benefit from follower or follower’s updates
Unwritten Twitter Etiquette:
However,
How Do You Discover Them?
It feels like you arrive
at friend’s orfamily’s parties,
you know mostpeople
you try to connect
As you join FB,
As you join Twitter,
You know only few. It feels like you just arrive
in a big conference
Join conversations, or search on yellow
pages
Who To Follow? (1/4)
1. Visit http://search.twitter.com2. Type topic that interests you3. Follow some people with interesting
updates
Who To Follow? (2/4)
1. Find a person that you admire, or an expert
2. Click on “Following”3. Follow some of persons he follows
Follows
Who To Follow? (3/4)1. Find a person, based on Twitter profiles
(location, bio, name)2. One tool that you can use is
http://tweepsearch.com/You can also use “yellow page”, like http://twellow.com
3. Find and follow the person
Who To Follow? (4/4)1. Find your competitor or person
who works in the same field as yours
2. Click on “Followers”3. Follow his/her followers
Tweeple. n
1. Twitter Users
2. People who follow you on Twitter
How To Increase Your Number of Followers
The Right WayPost frequent updates
with useful information.Fill-in your bio properly.
The Wrong WayFollow as many people,
hoping they follow you back
Actually, there is no wrong or right way, Just get as many as you can
Don’t Be Mesmerized
If Someone Has 10,000 Followers
Or More
Unless he is a celebrity, it’s likely he used short cuts to get
followers
Following/Follower RatioWhat it may tell us about
this personMore Followings
Could a be spammer, or novice user
Celebrity, well-known figure
Typical user, more of listener
Follow Me,
Follow You crowd
Typical user, more of talker
More Followers
Viral Should Not Be A Strategy
But Twitter magnifies this
(300 followers)
Interesting News
…
…(1000 followers)
(400 followers)…(10 followers)
Everybody can follow any body
Let’s Talk About Updates
A Simple Idea that Revolutionizes the Social Computing
Tweet. n,v
1. (Verb) the act of posting a message on Twitter
2. (Noun) status update on Twitter
Tweet : What happens after you hit update button
…your followers receive your tweet, butothers can see your tweet as well on twitter.com
Types of Tweet you’ll see everyday
I just farted
To much information
Self-promotion
Get 20% discounttoday http://..
Useful link
News Reporting
How to exchange your clunker http://
Earthquake in Japan7.3. http://...
Replying to a Tweet
facebookOn , you can comment on updates
twitterOn, you just mention, @username anywherein your message
@harjanto I will be back
next week.
Let’s sync up.
Re-TweetingThink as “Forwarding” in Email
How?
By convention, type “RT” as a first word,followed by @username
RT @harjanto,
Why SMS limits
to 160 characters
http://
Twitter is planning to adopt and formalize this feature
Why Is He HappyWhen You Re-Tweet His Updates?
ReTweeting is encouraged in Twitter community Make the message more viral Often, people follow the originating tweet owner Feeling good that the update is useful for others You’ll get credit too for spreading good words
Attaching Picture, Video with Your Tweet
No native support in TwitterYou must use 3rd party tool
such as TwitPic.com, TwitVid.com
http://twitpic.com/
e1qxee- cant wait till
they come out in dec
Sending a Tweet Privately To A Person
Start Your Tweet with
“D @username”
Use sparingly, since it considers intrusive
D @harjanto Wednesday9:00 am sounds good!
# Hash TagReally,
there is actually no magic to thisIt is used to search
tweets with specified hash tag
as topic or keyword #michaeljackson
#iranElection
#seattleStartup
#FollowFridayEvery FridayMany promote friends, followers to the community, ask to
follow themUse
#followfridayhash tag
All these seem a bit complex
don’t you think?
Yes& NoOnce you get to used to it,it is easy.
And no, caveman won’t beable to tweet
140characters on Twitter*
160characters on
SMS*remaining 20 characters are for username
Why only160 characters?
Blame it on this guy
Thanks
to
Friedhelm Hillebrand
For his research in 1985
Short URL
BECAUSE OF 140 CHAR LIMIT, WE NEED TOHAVE A URL SHORTENING TOOL http://bit.ly/3hoQUj
http://bit.ly/2Jnq2X
In a world of increasing complexity and compressed time; we need brevity,and simplicity
Do you still read a long email?
What Is Real Time Search?
Ability to search contents (updates,
pictures, videos) published in real time
Jakarta Bombing
Iran Election
Sumatra Earthquake
Hurricane Guillermo
Tokyo Earthquake
Today’s Buzz
How about traditional
Search?
We need both!
Many players, including Google are going after Real Time Search business too
It Takes A While For..search engines tocrawl and index
the Internetcontents
Tweets are a natural way to provide content for Real Time
Search Brief, Simple, and Mobile
It is conceivable that Facebook can offer the same service with FB users’ updates. However, privacy
would be a big issue
Privacy
Let’s talk about
All Your Tweets Are VisibleNo need to be your follower to read all your tweets
And searchable…
So IsYour Profile
The Good,
The Bad&
The Ugly
for promoting business, product/services and self
It becomes easier for hackersto get your information
less privacy from (potential)employers, government
On the Internet, nobody knows that you're a dog
“”Peter Steiner - 1993
Obscurityis a possibility on
much harder on facebook
Since Facebook user authenticates youprior to accepting a friend request
Consequently, sometimesit’s hard to spot fake accounts
Fake Or Real?
Verified Account
For some celebrities,Twitter does accountverification
?
So, What Is It For Me?
Personal Use
Real time Search, breaking news Connect to companies, provide feedback Get useful info from experts Share useful info to othersAsk questions Follow your favorite celebrities
Still use Facebook to connect, share and stayin touch with your friends and family
Business Use
Connect to, engage with your customersDon’t over-promote your productPut some personal touch in conversationsConnect to other professionalsMonitor your product, service on Twitter using Twitter search
Note: You can also use Facebook Page for connecting with your fan and customers
3rd Party Applications/Tools
twitterIntegral part of Facebook
user experience Tools are independent applications
More than 200+ tools and growing
Learning Twitter is like learning how to bike. Painful at first, butonce you get a hang of it, youcan start exploring your new world
“
”
BEFORE WE END THIS PRESENTATION
I LEAVE YOU WITH A FEWINTERESTING STORIES…
Source: TechCrunch http://bit.ly/nVS45
Sign of Times
How A Small Business
Uses Twitter
Forget Web 2.0, How About Restaurant 2.0 ?
Source: Newsweek http://bit.ly/ortPy
Taco Truck announces location on Twitter +40,000 followers
“Less is the new more”
Easy to learn: symmetry, seduction, subtraction,
and sustainability.
Very valuable to do. Step 1: Read Matt's book!!
Guy Kawasaki was asked to foreword a book,
..“In Pursuit of Elegance”, he did it exactly in 140 characters
MORE PRESENTATION LIKE THIS?
visit, subscribe, follow me on
http://www.andyharjanto.com
http://twitter.com/harjanto
mailto:andy@guppers.com
…Oh, one more thing…
Watch this funny video.
This is what happens if you’re forced toapply digital world over the real world
http://bit.ly/hD7Ih
Credits
Pictures,Videos are obtained either from: Creative Commons License Purchased at iStockPhoto.com Power Point Clip Art Stories
Naked Pizza : TechCrunch.com Kogi : Newsweek.com Real Life Twitter: CollegeHumor.com
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