twitter delivers business value

This is how Twitter is valuable for your business.

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“Twitter isn’t for me”

This isn’t your choice in business.

Let your customer decide how to reach you.

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The Average Twitter User is 39.1 Years Old(and Probably A Woman)

•http://www.briansolis.com/2010/03/the-age-of-social-networks/

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Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out.

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Build your list of at least 800 RELEVANT customers/prospects/advocates per month.

Reach many people in manyniches.

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Example: First month: 1,000 followers interested in Runway Digital content

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Find people who value your online content. Loads of online information is available. It’s a pleasure when someone serves you somethingtailored, appropriate & timely.

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How do we find people online related to your business via Twitter? Where are they?What are they talkingabout? How do they know about you?

Find Customers. Follow their followers.(Especially when they're tweeting about you / your products /company.)

Help them find you and your great information that’s interesting to them.

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Example: You seek customers who are one-person organisations. They follow “Flying Solo” on Twitter.

Action: Follow Flying Solo followers and publish tweets valuable to them.

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TIP:

In advance, design what you'll tweet & who that will be relevant to.

A 2 hour workshop with 5 people creates 3 months of non-time-dependent tweets (and Facebook status updates).

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TIP: Use timely.is for tweet automation (& Facebook updates) - not auto tweets from Facebook. This is like an auto-responder - working for you and giving you assurance that your great info is still going out when you're not there. (Ensuring consistent and useful content for your audience.)

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TIP:

Match tweets to who's interested in them & follow a small group (250) who'll be interested in it.

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TIP: Update your Twitter bio so it's interesting to each new group you're following. (They see your bio when they assess whether to follow you.)

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TIP: Set up company Twitter account that is separate to your personal Twitter account.

This is so you can publish automated tweets, and build your customer list / attract audience (& set up

twitter lists set up to show knowledge of market)

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TIP: (Personal) Twitter account - instagram & soundcloud iPhone applications are great for automating/autoposting photos and audio to Facebook, Twitter, Flickr, foursquare your blog.

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Remember: Engage with your followers. Automated tweets is not the whole effort.

Your online

customers

1. People naturally find you – owing to what you have on your website, what you tweet, blog, …

2. Seek relevant people

3. Create a buzz about your business to attract many

In Summary

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“What value can I provide via Twitter?”

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Contact us to build your audience & create great engagement with your customers via Twitter.

Samantha Bell sam@RunwayDigital.com Twitter: @RunwD

Runway DigitalTwitter Strategy, Audience Building, Content Development.

@RunwD

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Extras for newcomers to Twitter

Use Search.twitter.com like Google to search and see what people are

tweeting about

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Easy Twitter terminology:

People’s names start with @ (e.g. @BarackObama)

RT is ‘retweet’ (like forwarding an email)http:// is a website

Hot Tip: Check settings so emails only when needed

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Example:

…See, it’s easy!

Tip: Follow your suppliers when you need to interact with them via private tweets (DM’s / Direct Messages). Quicker than a call centre.

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Where are your customers? What are they tweeting about? Who are they following?

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Look at how companies are successfully using Twitter

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Look at how companies are integrating Twitter in their site.

Real time updates.

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Contact us to learn more. We’ll help youbuild your audience & create great engagement with your customers via Twitter.

Samantha Bell sam@RunwayDigital.com Twitter: @RunwD

Runway DigitalTwitter Strategy, Audience Building, Content Development.

@RunwD