Twitter cards for Harveys Furniture!A Social Shopping Innovation Case Study
@Whatleydude #OgilvyCards
Twitter Product Card Features: • Product name • Product image • Price information • Integrated ratings from Bazaarvoice • Product description • UTM-tracked link to product
BEFORE AFTER
@Whatleydude #OgilvyCards
This is not an exclusive feature for ���the @HarveysHQ Twitter profile. ������If any Twitter user shares a deep link to ���a Harveys Furniture product page, ���the product card swings into action. Altogether enabling a richer and more ���seamless product experience for Twitter���users sharing Harveys’ products.
Implementation: Ogilvy formed the key point between Harveys digital team, Harveys web development team, the Twitter UK help team in London and the lead developers in San Francisco. Twitter tools: Details of website requirements / instructions can be found here: https://dev.twitter.com/cards Recommendation: Advise working with Twitter (or with someone who has previous experience on implementation) on any plans to ensure successful roll out. Note: Twitter Product Cards are free to implement and do not have any ad-spend or media commitment associated with them (unlike Lead-Gen cards, for example).
@Whatleydude #OgilvyCards
@Whatleydude
Photo Summary
Summary Large Gallery Player App
Product #OgilvyCards
@Whatleydude
BONUS ROUND
#OgilvyCards
@Whatleydude
BONUS ROUND Lead
Generation Website Bespoke
#OgilvyCards
@Whatleydude
BONUS ROUND Lead
Generation Website Bespoke
#OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude
ads.twitter.com
#OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude
BONUS ROUND Lead
Generation Website Bespoke
#OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
WE DON’T DO THAT ANYMORE
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
@Whatleydude #OgilvyCards
WE DON’T DO THAT ANYMORE
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
#OgilvyCards @Whatleydude
@Whatleydude
Photo Summary
Summary Large Gallery Player App
Product Lead Generation
Website #OgilvyCards
@Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT.
#OgilvyCards
@Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT. 2. Website & Lead-Gen Cards? NO CODING.
#OgilvyCards
@Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT. 2. Website & Lead-Gen Cards? NO CODING. 3. TINKER: break things and make things.
#OgilvyCards
@Whatleydude
RECAP
1. IMAGES: GET THEM RIGHT. 2. Website & Lead-Gen Cards? NO CODING. 3. TINKER: break things and make things.