tv everywhere (tve)tv everywhere (tve) tv everywhere shows growth despite a lack of understanding of...

TV EVERYWHERE (TVE)TV Everywhere shows growth despite a lack of understanding of many aspects. A common theme is a need for better consumer education to drive increased viewing and appreciation for all that TVE offers.

Source: GfK's How People Use® Media: TV Everywhere 2015 report.All trend data shown is for persons ages 13-64 in pay TV homes.

TV Everywhere is gaining on mobile and TV.

TV Everywhere is still easy to use.

Authentication continues to potentially deter use.

TV Everywhere awareness has seen little change.

Overall usage of TVE-type platforms has increased since 2012 in pay TV homes.

4 of 5 TVE users say that finding programs they want to view is easy.

60% of TVE users say that logging in with a password would deter them from using TVE.

Despite three years of marketing since 2012, including introducing the TVE logo, there has been no appreciable increase in TVE awareness. 

TVE Usage% of those who have used a TVE service Pay TV households, ages 13-64

TVE usage % of those who have used a TVE service

Ease of looking up TVE password% of those who don’t know password information

4%

TVE logo is recognized by only

of our sample.

70% 60% 59%

Not deterred

Deterred a little

Deterred a lot

Deterred Di�cult

Among those not yet asked to authenticate, over half say that finding their pay TV password would be di�cult.

Aware

Not aware

22%

78%

25%

75%

43%

2012 2015

53%

73%79%

20152012

Ease of finding content

Ease of

login

74%

20152012

80%

+ 6

2015 20152012

Somewhat easy

Very easy

Somewhat di�cult

Very di�cult

31%

10%

25%

34%

29%

45%

25%

38%

41%

19%

20152012

Awareness of TVE term/logoAll persons 13-64 in pay TV households

Since 2012

10 pts

Since 2012

6 pts Since 2012

6 pts

Since 2012

10pts

Since 2012

3pts