turkish online market review

TURKISH ONLINE MARKET REVIEWMete BayrakMotiwe

INDEX• Turkish market stats• Internet TV services in Turkey• What is next?

ADSL Penetration In Turkey

Some Numbers From Turkey

Turkish students Internet usage.

%81,89İzlesene.com Registered users

2,5 Million

Unique VAS users

27 Million

Distribution of Internet Users

ComScore 2009

Service Usages

ComScore 2009

Internet Usage Reasons of Turkish Users

Turkish Internet Advertisement Revenues

2003 2004 2005 2006 2007 2008 2009 2010$0

$20,000,000$40,000,000$60,000,000$80,000,000

$100,000,000$120,000,000$140,000,000$160,000,000$180,000,000

Internet Adv.

Internet Audience Measurement Report08.2010 Toplist Based on Real Users

RANK Site Real Users Page views Time [hr]Avg. time spent

per real user [hr:min:s]

Avg. time spent per visit

[hr:min:s]Reach-

InternetUnique visitors Visits

1 mynet.com 8.970.967 1.747.671.951 20.107.639 02:14:29 00:11:56 37,67% 28.571.360 101.085.795 2 blogcu.com 8.696.403 74.383.897 1.366.469 00:09:26 00:02:59 36,51% 14.682.567 27.430.483

3 izlesene.com 8.416.882 271.102.289 6.156.985 00:43:53 00:08:02 35,34% 19.896.180 46.000.741

4 hurriyet.com.tr 7.343.259 921.213.853 13.097.680 01:47:01 00:12:27 30,83% 18.354.716 63.134.538

5 milliyet.com.tr 7.048.420 853.485.608 14.724.074 02:05:20 00:14:41 29,59% 18.971.834 60.147.389

6 gittigidiyor.com 5.008.588 193.652.375 2.063.801 00:24:43 00:08:34 21,03% 7.496.598 14.454.601

7 haberturk.com 4.148.176 273.538.866 6.225.490 01:30:03 00:12:35 17,42% 9.750.070 29.688.474

8 kraloyun.com 3.754.468 175.029.934 4.437.627 01:10:55 00:15:33 15,76% 6.852.853 17.131.503

9 ekolay.net 3.683.151 193.432.553 3.591.863 00:58:31 00:11:30 15,46% 7.457.204 18.736.974

10 haberler.com 3.528.364 62.997.285 965.747 00:16:25 00:06:25 14,81% 5.202.586 9.021.015

11 sabah.com.tr 3.525.732 222.027.229 2.242.628 00:38:10 00:07:52 14,80% 6.628.611 17.102.216

12 timsah.com 3.355.235 35.326.073 689.098 00:12:19 00:05:15 14,09% 4.973.042 7.870.752

13 hepsiburada.com 3.278.538 86.223.799 1.206.749 00:22:05 00:08:01 13,77% 4.877.302 9.038.821

14 fanatik.ekolay.net 3.194.515 211.093.485 2.581.852 00:48:30 00:05:31 13,41% 8.636.480 28.045.808

15 internethaber.com 2.647.058 112.467.879 1.987.946 00:45:04 00:09:22 11,11% 5.182.466 12.741.099

16 gazetevatan.com 2.529.399 280.341.784 3.641.086 01:26:22 00:11:40 10,62% 6.285.300 18.724.761

17 haber7.com 2.496.784 124.146.149 3.775.681 01:30:44 00:11:54 10,48% 6.358.985 19.047.224

18 fotomac.com.tr 2.069.814 169.216.992 1.298.445 00:37:38 00:05:28 8,69% 5.077.067 14.265.501

19 itusozluk.com 1.973.412 17.028.814 246.242 00:07:29 00:04:19 8,29% 2.424.092 3.423.679

20 antoloji.com 1.963.043 23.976.154 241.060 00:07:22 00:04:27 8,24% 2.436.919 3.244.785

IAB Turkey August 2010

Digiturkwebtv.com.tr

• Digiturkwebtv is a portal which offers access to the Digiturk content.

• It offers live TV programming and VoD as well.

• There is two different interface for local and international users.

• Web TV premium content is Ligtv

Tivibu

• One of the largest online video service owned by Turk Telekom with app. 300.000 users.

• Live and on demand contents available.

• The service is accessible through the web page and the client.

İsteizle.com

• Dsmart VOD and live content service.

• The main live content is Turkish clubs European Cup games.

Kure TV

Samanyolu Group Internet TV Portal

724Sinema.com

Saran Group, subscription VOD platform for Windows Media Center

What is missing?

Social Media

Your Content Is Already Online

But without your permission

Illegal Services in Turkey

How to fight with them?

High Quality

Easy to use

Social Media

Be quick

Summary• Most of the Turkish Internet users are living in the big

cities and are very young.• Turkish users are interested in News portals, social media

and content services.• Video sharing through the Social Media Portals is very

popular.• Illegal content streaming services collect the biggest

share of Internet video advertisement revenues.

Thank You

Mete BayrakOctober 2010