turkish airline viral campaign
Post on 30-Jul-2015
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Turkish AirlineDigital Marketing Strategy
Prieur Wirz Jean DamienMBA 2B – E Craig
Customer Decision Journey
- Customers are lost with many brands
- They find reviews and comments online leading to fewer brands
- They use many devices to choose and access information
- They proceed by elimination
- Use different devices to direct booking
Digital Touchpoint map
Ad on Youtube
More selfies
Repost comments& selfies
Launch of a new contest
137 Million Views20 000 Comments180 000 Likes
7000 tweetsOn TA page
Best Viral Campaign Ever
Youtube influencers
Youtube influencers
Touchpoint AnalisysThe campaign :
Nice content, actual celebrities reaching young and sporty audience, accurate and powerful video.
Influencers on Youtube are well defined and their audience responded well and watched and commented the ad.
The Results : Increase brand awareness New Prospects Flyers.
Digital Touchpoint Analysis
Youtube Ad
Comments
Tweet
Google Plus
New Selfies
IncreaseOf
Views
A Viral Cycle
Youtube influencers
Effectiveness of the Campaign
Best Viral CampaignOf the Year
• Right message for The right audience
• Increase of brand Awareness
Business Success !!
=
Business Objective Accomplished !!
How to apply the digital strategy to an independent hotel ?
Instagram• Post pictures• Invite Influencers• Effective content
Blog• Produce good content• Update every day• Efficient Story telling
Pinterest• Pin accurate content• Repin guests pictures
Develop a responsive website
The most important is to tell stories about yourself !!
Mobile step to impact resultsAdd a Mobile platform to book directly to the
Company with a link on Youtube.
Create a responsive website
Use mobile as a tool
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