tuning out the white noise: marketing your library services
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Tuning out the white noise marketing your library services
Tuning out the white noise marketing your library services
Make your contribution count
Business School
All-staff all-student emails reminders on the website noticeboards posters
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Tuning out the white noise marketing your library services
Make your contribution count
Business School
All-staff all-student emails reminders on the website noticeboards posters
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Make your contribution count
Business School
All-staff all-student emails reminders on the website noticeboards posters
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Business School
All-staff all-student emails reminders on the website noticeboards posters
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
All-staff all-student emails reminders on the website noticeboards posters
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
White noise can be useful as part of a
coordinated campaign
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
The key is to market only one
of them at a time
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Got non-library-specific expertise Offer it via non-library-specific channels
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
28 hours of Web 20 training over 12 months reaching 408 researchers
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
28 hours of Web 20 training over 12 months reaching 408 researchers
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Yes No
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Yes No
2 98
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
At the University of York
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
SEO deal with the devil + mobile ready + relevant and useful content
= 125000 impressions
At the University of York
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Be timely
Talk benefits
Personalise
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Features are just more white noise
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Features are just more white noise
Benefits stay in
the line of sight
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
DO what people need Market what they
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
wwwbehaviouralinsightscouk
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
3 surprisingly useful things libraries can learn from the way people pay
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Tell people where their fine money goes Or even better allow them to CHOOSEhellip
Furniture DVDs Wall art
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight
It takes a large amount of
time and makes a huge
amount of difference
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Twice a year students can order any books they like for a month
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Feb 2013 Feb 2014 Feb 2013 Feb 2014
OVERALL DEPARTMENT
Perc
ent
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Perc
ent 365
1605
White Noise
Line of Sight
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Can you meet every single member of staff at least once
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Amen Grace Hopper
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Make exceptions
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Make exceptions
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Make exceptions
SAID NO ONE EVER
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Admit your fallibility early Be as open as you can Forget spin
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Admit your fallibility early Be as open as you can Forget spin
ldquoBuild relationshipsrdquo
isnrsquot just a phrase
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Run coordinated
campaigns market one thing at a time
but otherwise
Calls to action
Get on your usersrsquo radar ndash utilise all
your expertise and make sure you
Divide your users up
into the smallest groups and
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
That was quite long I appreciate you listening
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Ask and tell me stuff
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
wwwslidesharenetthewikiman
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl
Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl
White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl
Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh
Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission
Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso
Big pile of cash by aresauburntrade on flickr
httpswwwflickrcomphotosaresauburnphotos2678453389sizesl
Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl
Leaf on table by c_ambler on flickr h
ttpswwwflickrcomphotoschazoid2598478591sizesl
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl
Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl
Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday
Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl
Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl
Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso
This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes
Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes
TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso
Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl
Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso
Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
The fonts used in this presentation are Caviar Dreams (this one)
Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same
All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself
I learned the stuff about tax and the Behavioural Insights Team from
Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one
The stats and the things about my own work all relate to the wonderful
University of York Information Directoratehellip
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