trustworthy browsing

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Trustworthy BrowsingIan MoulsterSoftware + Services LeadMicrosoft Ltd

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Evolution Brings Great Possibilities

Web 2.0 provides significant benefits to the user and web publishersJavaScript, mashups and Active X provide functionality and versatilityExtends the webContent syndication

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…but also brings great responsibilityData Governance & Regulations

Shifting attack vectorsCybercriminals continue to innovate and diversifyInadequate security and privacy reviews and processesGrowth in ecommerce depends on consumer trust

Trust is being tarnished by breaches and cybercrimeTrust is undermined by less than transparent collection of data and inadequate privacy protectionUnknown accountability between 1st party publishers of 3rd partiesPotential backlash & heightened consumer concerns

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Third Party Content ServingThe way web 2.0 works, and provides value to the user and web siteFunds the “free” internet Over time, users’ history and profiles can unknowingly be aggregated

Long-standing confusion about calls vs “tracking cookies”Unclear accountability with third party security & privacy policiesIncreasing incidence of malvertising

User Visits Unique Sites

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6 7 81

Contoso.com Tailspin.comWoodgrovebank.comExample.com Farbrican.comSouthridge1-1.com Litware-bulk.comadventureworks.com

Prosware-sol.com3rd party Syndicator

Web server

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Social Engineering & ExploitsReduce unwanted communications

Trustworthy BrowsingSocial Engineering, Browser & Site Exploits

Freedom from intrusion International Domain Name Anti-SpoofingPop-up Blocker in IE6Increased usability

Choice and controlClear notice of information use

Control of information User-friendly, discoverable noticesP3P-enabled cookie controlsDelete Browsing HistoryInPrivate™ Browsing & Blocking

Browser & Web Server ExploitsDeceptive websites, malicious code, fraud, identity theft

Protection from harm Secure Development LifecycleExtended Validation (EV) SSL certsSmartScreen® FilterDomain HighlightingXSS Filter, DEP/NXActiveX Controls Lockdown

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Trustworthy BrowsingDelete Browsing History

InPrivate™ BrowsingInPrivate™ Blocking

Scenarios Shopping for Gifts on a shared PCBusiness Investment Strategies

Employment and Job SearchHealthcare Advice

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Delete Browsing HistoryMore Granular Control & UtilityCan Preserve Favorite Data while deleting all other data retained by the browser

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InPrivateInPrivate Browsing

Enables “leave no tracks” locally (cookies, cache & history)Value when shopping for gifts on a shared PC.

InPrivate BlockingHelps to put users in control of their info to third-party sites. Assess, on an ongoing basis, user exposure to third-party content.Helps to prevent information disclosure by automatically blocking high-frequency third-party content from sites users visit.

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InPrivate is OnInPrivate Browsing prevents Internet Explorer from storing data about your browsing session. This includes cookies, temporary Internet files, history, and other data.Learn more about InPrivate

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InPrivateTM BlockingAnalyzes third parties who are in a position to aggregate user profilesEnhances choice and control on the sharing of data

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InPrivateTM Manual BlockUsers can exercise choice

Allow content being served and possible info disclosureBlock content and help prevent info disclosure

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InPrivateTM Blocking Settings

Provides information by the third party to the consumer to help them make an informed allow or block choice

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InPrivateTM Blocking Settings

Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

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InPrivateTM Blocking Settings

Provides users the ability to subscribe to third party block and allow lists (RSS Feeds)

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Summary

IE 8 through our broad set of security and privacy technologies helps to put the user in control over their personal information & privacy.IE 8 allows users to have notice and choice over information that is shared with third-party sites.IE 8 helps to preserve online trust & peace of mind.InPrivate provides vehicles for publishers and advertisers to communicate their value to consumers

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For more informationIE 8 Feature Overview www.microsoft.com/ie8 IE 8 blog http://blogs.msdn.com/ieIE 8 Readiness Toolkit http://www.microsoft.com/windows/internet-explorer/beta/tech-resources.aspx IE 8 Safety & Privacy Features http://www.microsoft.com/windows/internet-explorer/beta/features/browse-privately.aspx