trendwatching quarterly: glass box brands

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david@trendwatching.com

@DMattin

#glassboxbrands

WE’VE BEEN IN THE LAB…

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UBER SCANDALS

UNITED DRAG PASSENGER OFF PLANE!

HSBC BOSS WALKS GAY

EMPLOYEE DOWN AISLE!

BLACK BOX…

GLASS BOX…

A major shift in what it means to be

a brand…

CONSUMERS CAN SEE YOUR CULTURE…

What’s driving this shift?

CONNECTIVITY

THE SEARCH FOR POSITIVE IMPACT

AUTOMATION AND INEQUALITY

A WORKING MODEL…

What should brands do?

MAKE POSITIVE CHANGES TO

INTERNAL CULTURE…

TELL THE WORLD ABOUT THEM!

MOVE IN THE RIGHT DIRECTION…

INTERNAL CULTURE…

MOST VALUABLE MARKETING ASSET?

IKEA Furniture retailer doubles

statutory parental leave

YAHOO Company draws on strengths

of employees with special needs

TRUWORTH WELLNESS

Wellness program rewards

employees for healthy behavior

YOU…

CARREFOUR Employees' copper smart shirts

fight bacteria

QUARTET

COMMUNICATIONS CO.

Agency pays higher bonuses to staff

who work less overtime

THRIVE GLOBAL Tool deals with problem of vacation

email backlog

YOU…

TIME HOTELS New hotel empowers female guests

and employees

FACEBOOK Facebook builds village

in response to housing crisis

KOCHI METRO RAIL

Indian rail company employs

transgender women

YOU…

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PREMIUM CLIENTS…

PREMIUM CLIENTS…

BUILD A MOVEMENT…

EVERY DEPT IS MARKETING DEPT!

EMPOWERING!

BACK TO WORK…