trash-can run
Post on 13-May-2015
647 Views
Preview:
DESCRIPTION
TRANSCRIPT
It is not easy being green
donderdag 29 december 2011
unless you play with your environment
donderdag 29 december 2011
contents
1. Bart who & Brand New what? 2. Trash Can Run? 3. Share Your Thoughts!
donderdag 29 december 2011
Author of ʻA Brand New Playgroundʼ
- Gamification strategy- Gamevertising - Serious Game Concepts
= For Playful Living
1/3 bart who?
donderdag 29 december 2011
BrandNewGame has worked for:
ABN Amro Air Cargo NetherlandsDouane Nederland Haven Amsterdam Holland Casino Schiphol Unilever Ziggo
1/3 Brand new what?
donderdag 29 december 2011
2/3 Trash can run?
donderdag 29 december 2011
Why: Litter in parks and forests annoys us
Who: Runners and families frequently visit parks and forests
When: Every walk (or week) to get it into our system
Which: Start in parks then forests - first locally then globally
2/3 Trash can run?
donderdag 29 december 2011
WARNING! YOUR HANDS MIGHT GET DIRTY!
donderdag 29 december 2011
KARMA POINTS! BUT YOU WILL GET A CLEAN CONSCIOUS!
donderdag 29 december 2011
Concept outline:
Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.
2/3 Trash can run?
donderdag 29 december 2011
Concept outline:
Gather garbage and waste during your weekly run for points, scan it, dunk it in the trash can.
2/3 Trash can run?
donderdag 29 december 2011
donderdag 29 december 2011
Concept outline:
1. Check in at trash-can using smartphone with barcode scanner 2. Start running 3. Collect garbage in your free sponsored running bag 4. Scan garbage to get points & check out at garbage can 5. Go online to redeem points for cool badges and running gear
2/3 Trash can run?
donderdag 29 december 2011
donderdag 29 december 2011
2/3 Trash can run?
Concept outline:
Paper waste: 5 points p.i. UNLOCK!Chips bags: 10 points p.i. UNLOCK! PET bottles: 10 points p.i. UNLOCK!Tin Cans: 50 points p.i.
donderdag 29 december 2011
Concept outline:
Your collecting & social behavior unlocks special TITLES & BADGES!
Paper collector level 1: “Paper Boy” Chips bags collector level 1: “Chip-ping Dale” PET-bottle collector level 1: “Fan-plastic!” Tin Can collector level 1: “Tin-Man or Iron Lady”
Social Media promotor level 1: “Trash Talker” Social Media promotor level 2: “Trashvertiser”
Etc.
2/3 Trash can run?
donderdag 29 december 2011
Concept outline:
Beware of DANGEROUS plants!
2/3 Trash can run?
donderdag 29 december 2011
Launching in Utrecht (april 2012) and Amsterdam (september 2012)
2/3 Trash can run?
donderdag 29 december 2011
Advertising options
donderdag 29 december 2011
And much more advertising options to think of...
Letʼs Talk Trash!
2/3 Trash can run?
donderdag 29 december 2011
we are looking for sponsors!
#Trashcanrun
3/3 share your thoughts
donderdag 29 december 2011
Contact:
Bart Hufen 064818 6632barthufen@brandnewgame.nl
template design by
donderdag 29 december 2011
template design by
Contact:
Bart Hufen 064818 6632barthufen@brandnewgame.nl
donderdag 29 december 2011
top related