top 5 social media tune-ups 2014 - 5 simple marketing tips!

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www.karenkefauver.com karen@karenkefauver.com

Social Media for Mount with Karen Kefauver

Agenda

• Social Media Overview !

• 5 Top Social Media Tips!

• Questions and Answers

Resources

• Karen’s Facebook Business page: !

• www.facebook.com/karen.kefauver.business!

• Website: www.karenkefauver.com!

• Email: karen@KarenKefauver.com

• Introduct!

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• 4:15-4:30 Questions and Answers, Evaluations

� A word about my background... �

Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�

•www.karenkefauver.com�

Why bother?

• Include photos in almost every Facebook post! !

• Twitter is a link economy - nearly all Tweets have links!!

• CROP Pictures!!

• Shoot Videos 1-2 minutes

Your Biz Marketing

• Website!

• Mobile Website!

• Newsletter (monthly, quarterly)!

• Blog (daily, weekly)!

• Email marketing!

• Facebook, Twitter, LinkedIn, Google Plus, Pinterest and You Tube (Flickr, Yelp, Trip Advisor, Real Estate Sites)!

• Traditional Media - Newspaper, Radio, TV, Yellow Pages

Social Media Overview • Biggest Players:!

• Facebook (owns Instragram)!

• Twitter!

• LinkedIn!

• YouTube (owned by Google)!

• Google+!

• Pinterest (driven by photos)!

• All point to your website, integrated with Blog, Newsletter, Email, other Advertising in Print, TV, Radio.!

Why bother?

Social Media for Teens

• Instagram - A platform that lets users snap, edit, and share photos and 15-second videos !

• Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.!

• Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”

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Social Media Tip #1 PHOTOS

Facebook

• WAYS TO BE ON FACEBOOK:!

• 1. Personal Facebook Profile (Timeline)!

• 2. Business Facebook (Page)!

• 3. Facebook Group

Facebook Personal

Facebook Business

Facebook Biz Photo

Kirby You Tube

Kirby Twitter

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Social Media Tip #2 VIDEO

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Social Media Tip #2 VIDEO

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Social Media Tip #2 VIDEO

Average Vine user between 13 and 25 years old — otherwise known as Millennials.

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Social Media Tip #2 VIDEO

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Social Media Tip #3 MOBILE

Mobile Phone Sites

Karen’s Mobile Phone Site

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• Designed by Eric Bloom of Mobile MarCom

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Social Media Tip #4 PAY TO PLAY

Social Media $$$

• 1.  Social media advertising/budgets growing!

• U.S. companies spent a combined $5.1 billion on social media advertising last year, and that number is expected to increase to $15 billion by the end of 2018, according to BIA/Kelsey.!

• In addition to social media manager, everyone participates!

• Mobile advertising growing

Facebook Ads

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Social Media Tip #5 CONTENT IS KING

What to Post

Facebook Tip• Give people a reason to become fans !

• Explain the benefits!

• Tell them HOW to become friends!

• Always use a Call-to-Action - You should always have a specific reason behind each status update. Ask them to take action!!

Social Media ChecklistAltimeter offers this checklist: 1. Have a clear sense of business purpose on your social media platforms 2. Educate managers, employees, and stakeholders on your privacy and community policies. 3. Have a mindset ready for a long-term commitment. 4. Be ready to engage with people who have negative things to say. 5. Have a dedicated team that's ready to engage. 6. Create a content calendar that's loaded with meaningful content. 7. Set up a plan to triage or deal directly with customers. 8. Make sure you have the ability to measure your results and report them. !Source: http://www.altimetergroup.com/

Social Media Summary • What You Can Do!

• Use PHOTOS!

• Shoot VIDEO!

• Create Social Media BUDGET !

• Comment on Facebook page posts!

• Always comment on other people’s comments

Promote Social Sites

• Your website!

• Your business cards!

• Your storefront window!

• Your front desk!

• Print advertisements!

• Email signature!

• Newsletter, blog, other social media networks

Measure!

• Measure your Facebook marketing efforts as well as you can!

• Use Facebook Insights and Google analytics !

• Facebook Insights provides metrics around their content. !

• Page owners are better equipped to improve their business with Facebook IF they understand and analyze trends within user growth and demographics, consumption of content, and creation of content.

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• Smartbrief: https://www.smartbrief.com!

• Social Media Examiner: Guide to the social media jungle, http://www.socialmediaexaminer.com!

• Techcrunch: http://techcrunch.com!

• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

Favorite Social Sites

Contact Karen

• I offer social media training for groups, corporate staff and private consultations.

• I present talks, classes and interviews

• Facebook: www.facebook.com/karen.kefauver.business

• karen@karenkefauver.com