top 10 scenic drives - online booking widget

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Top 10 Top 10 Scenic Scenic DrivesDrives

Online Booking Widget

Discussion

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Call PurposeCall Purpose

Identify key information to build search query Purpose: RELEVANCY!

• Map / satellite image map / zoom attributes

• Check-in filters:• Date(s), nights, rooms, adults, children, etc.

• Currency

• Amenities

• Property Types

• Price Classes

• ….and more!

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Background: Booking WidgetBackground: Booking Widget

Element of original FHWA Grant Benefits

• Relevant online user tool

• Add’l bookings for Top 10 suppliers

• Marketing revenue opportunity for Top 10

Alliance Reservation Systems• www.Allresnet.com

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Alliance ReservationsAlliance Reservations

Technology & accommodations specific software company

Guests rooms are reserved through the Top 10 website (not directly w/ Alliance)

Inventory obtained directly from hoteliers Independent properties can add their profile

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Costs and RevenueCosts and Revenue

Existing inventory* properties already have a blanket agreement w/ Alliance

New properties negotiate individually Typical 10% commission Alliance pays Top 10 (YBP) 100% of the

commission, less $8 fee per booking

* Property Inventory List by State (July)

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BenefitsBenefits

Top 10 Revenue used to: • Increase ad spend for online marketing campaigns

• Drive more traffic to www.drivethetop10.com

Hoteliers • Low cost additional booking opportunity

• Move consumers to higher yield channels (moving clients away from high-cost online booking organizations that costs hotels high margin)

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Service FeesService Fees

Reservations less than $100:• $5.00 service fee will be charged to the

customer

How it works: Alliance charges the service fee to the

guest at time of reservation (via credit card transaction)

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RequirementsRequirements

Alliance always offers the most competitive consumer rates. • Example: if Expedia is offered $79, Alliance also offers $79

• ‘Lowest available rate guarantee’ on the Top 10 website,

• ‘Lowest rate' message balanced with the 'quality' message  

Competitive compensation from hotelier to Alliance (commission)

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Search Query Factor #1Search Query Factor #1

RelevanceRelevance

Laundry list?Laundry list?

oror

Relevant list?Relevant list?

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Search Query Factor #2Search Query Factor #2

TwoTwo keys words:

RequirementsRequirements

PreferencesPreferences

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Search Query Factor #3Search Query Factor #3

Location within Location within the destinationthe destination

MapsMaps• Satellite image map

• Zoom attributes

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Search Query Example:Search Query Example:

Check-IN

Check-OUT

# Rooms / Adults / Children

Calendar

Adults: 4 only

Children: 5 only

Missing:

# nights

Price Class (Budget, etc.)

‘Hotel Name Contains’ field

Example #1

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Search Query Example:Search Query Example:Drop-down ‘Select Area’

Check- IN/OUT

# Rooms etc.

Calendar

Calendar

Adults: 4 only

Children: 5 only

Missing:

# nights

Price Class (Budget, etc.)

‘Hotel Name Contains’ field

Example #2

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Search Query Example:Search Query Example:Lodging/Activities etc.

Check- IN/OUT

# Rooms etc.

Hotel Name

Calendar

Adults: 4 only

Children: 5 only

Missing:

# nights

Price Class (Budget, etc.)

‘Hotel Name Contains’ field

Example #3

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Search Query Search Query

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Search Query ParametersSearch Query Parameters• Drop-down Menu

__Drives/Trails?__States?

• Check-in date, night

• Rooms, adults, children (lots!)

• ‘Hotel name contains’ (optional)

• Currency

• Price ClassesBudget/

EconomyMid-range/

PremiumLuxury/Resort

• Property Types Hotel/Motel B&B/Boutique Vacation

Suite/Resort

• Amenities

• Map Satellite image map ? Define map zoom

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GLOBAL Search QueryGLOBAL Search Query http://www.reservetravel.com/v6?siteid=24347http://www.reservetravel.com/v6?siteid=24347

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PROPERTY Search QueryPROPERTY Search Queryhttp://www.reservetravel.com/v6?siteid=24347&type=http://www.reservetravel.com/v6?siteid=24347&type=property&propertyproperty&property=208919=208919

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DESTINATION Search QueryDESTINATION Search Queryhttp://www.reservetravel.com/v6?siteid=24347&type=hotellist&city=bozeman&state=mt

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Search Query NotesSearch Query Notes

Relevance Two keys words that every traveler has:

• Requirements

• Preferences

Maps (location w/in the destination)

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Search Query ParametersSearch Query Parameters• Drop-down Menu

__Drives/Trails?__States?

• Check-in date, night

• Rooms, adults, children (lots!)

• ‘Hotel name contains’ (optional)

• Currency

• Price ClassesBudget/

EconomyMid-range/

PremiumLuxury/Resort

• Property Types Hotel/Motel B&B/Boutique Vacation

Suite/Resort

• Amenities

• Map Satellite image map ? Define map zoom

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Search Query RESULTSSearch Query RESULTS

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Thank You!Thank You!

Anna HoldenProject Coordinator

anna@drivethetop10.com

208.839.9497