toos scenario: implications for iam 28 may 2008 where is toos?
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Toos Scenario: Implications for IAM
28 May 2008
Where is Toos?
Toos trends
Which led to
The ToosDoos metaphor
ToosDoos: a Tivo on steriods
ToosDoos Demo
ToosDoos Demo
ToosDoos Demo
Scenario v1.0: Reinier’s day out
The world behind Reinier’s day out
Social
• Rejecters / Accepters• Risk of “idiocracy”
Media Landscape• Possible scenarios– Paid syndication – happy days for big (& small media
players?)• Risk of increasing power?
– Free-for-all – Toos makes money, big media in problems (lots of consolidation), small media remain hobbyists• Quality questions (Cult of the Amateur)
– The content middle-way – some shake-out maybe consolidation, quality small media may make money via syndication• Competitive situation similar
Skills the industry requires
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