tools to measure and monitor conversations online

Word of Mouth and

Social Media Monitoring Tools

mo@wordstart.co.za

www.wordstart.co.za

Mongezi Mtati

@Mongezi

Carpenters

What are the problems?

1. Listening and discover

2. Find influencers

3. Community-led messaging

“In God we trust.

All others must bring data.” –

William Edwards Deming (statistician)

84% vs. 62%

vs.

57%Nielsen

Trust

85%Nielsen

84% Trust

57%

Hugh MacLeod

Shortstack

• Facebook page apps• Engage users • Contests • User votes and interaction

Dolan

• 3 Weeks

• $ 30 000

Results

• 30 schools entered

• 32 000 votes in 3 weeks

• 105 000 new people invited to the page.

Happy kids

•

Logic

• They understood and got to know their customers better. Can you imagine how many cars they sold?

• They got data that enabled better communication and grew their engaged audience.

• They were able to engage multiple sets of influencers:– The schools who rallied children.– The children who involved parents– The broader communities who supported and voted for

local schools.

?

Blog + magnifying glass

GroupHigh

• Social research and SEO

• Blogger engagement

Blogs are dead

Long Live!

Customer Advocacy

How it works

• Authentic customer voices

• Co-creation

• Community driven brand advocacy

Influencers Beyond

Blogs

• Engage with and understand customers

• Understand what people saying

Traackr Overview

• Who are your customers?

• Influencers and customer decisions

• Influencers by topic

• Audience breakdown and your strategy

84% Trust

57%

85% take action

Create context and a platform

Choose the right tool

Choose the right tool

By: florianric

mo@wordstart.co.za

www.wordstart.co.za

Mongezi Mtati

@Mongezi