toledo blade social media pro session four sept15

Social Media ProSocial Media Pro

September 15, 2011

Presented by

Patrick W. Giammarco

Presented to

College of Business and Innovation, Executive Center for Global Competitiveness

Sponsored by

Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25

Creating a Social Media Strategy

• SESSION TWO – September 1Optimizing Brand Assets

• SESSION THREE – September 8Blogging for Business

• SESSION FOUR – September 15 Social Networking and Networks

• SESSION FIVE – September 22Managing the Beast

• SESSION SIX – September 29 Review

Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username

and password I’ll provide tomorrow

• Watch main lesson video (optional)

• Watch supportive videos

• Read session materials

• Explore suggested links

• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered

• Attend weekly in-person session with PWG

Session Three Action StepsSession Three Action Steps• Subscribe to and start reading five blogs• Comment on five blogs• Set-up your blog strategy• Determine when to launch or take steps to improve

Session 4Session 4Social Networking & NetworksSocial Networking & Networks

BLOGGING

RSS

SOCIAL SEARCH

SOCIAL BOOKMARKING

SOCIAL NETWORKS

MICRO

Hierarchy ofHierarchy ofSocial MediaSocial Media

Session Four ComponentsSession Four Components

• Twitter search• Twellow• Tweetdeck• Facebook Fan Pages• Facebook FBML• LinkedIn• Twitter for Business eBook• 5 steps to successful Facebook advertising• Make Twitter search useful for marketing

Social Networking & NetworksSocial Networking & Networks

• twitter Search leads, Discover, Customer service• Groups, Fan Pages• Groups, Staff, Questions

Twitter BasicsTwitter Basics• Tweet• Handle• Follow• Replies• Re Tweet• DM• Avatar• Hashtag

#

Why Use?Why Use?

• Customer service• Reputation management• Event promotion/extension• Product/service promo• Network and partner

Who Should I FollowWho Should I Follow• Twellow.com• Twubble• Just Tweet It• Search.twitter

What Do I Say?What Do I Say?• @ replies• Conversations• Questions• RT• Bookmarks• Blog Posts

Best PracticesBest Practices• Think Objectives• Follow (Twellow)• Tweet mixed but

give and RT• Use search and

aggregate• Use 3rd party tool –

www.oneforty.com• Don’t hang out all

day

Basic FacebookBasic Facebook

• Profile• Fan Page• Groups• Ads

Basic Best PracticesBasic Best Practices

• Build Fan Page• Repurpose

content• Be consistent• Buy ads to

promote content

Best Best PracticesPractices

• Profile – links, keywords, descriptive• Status updates• Repurpose content – Slideshare, YouTube• Search for leads - Profile• Recommend• Questions and Answers

Best Best PracticesPractices

• Profile organizer

Session Four Action Steps• Finish profiles on Twitter, LinkedIn and Facebook• Choose one network and focus on developing it

deeper• Visit Twellow.com and follow 25 people in your

industry on Twitter• Visit your LinkedIn profile and search for 25 people

in your industry to connect with

Questions?

Thank You…Thank You…

Patrick Giammarco419.329.4256

patrick@pwgmarketing.com