todd felts, ed.d. associate professor, strategic communications the reynolds school & center for...

PR 101: with honors Todd Felts, Ed.D.Associate Professor, Strategic Communications

The Reynolds School & Center for Advanced Media StudiesUniversity of Nevada, Reno

“I’M A GREAT LOVER.”

MARKETING

“TRUST ME, HE’S A GREAT LOVER.”

PUBLIC RELATIONS

“I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.”

ADVERTISING

“CAN SOMEONE HELP ME FIND A GREAT LOVER?”

SOCIAL MEDIA

“Is he a great lover? We’ll hear from dozens of witnesses and experts after these messages.”

JOURNALISM

“I UNDERSTAND YOU’RE A GREAT LOVER.”

BRANDING

PR w/ honors

Strategies

Tactics

ObjectivesGoal

Tim Tebow, Former NFL Quarterback

SET A GOAL:

Long-term, global statements of being.

“To become a a recognized honors organization at the University of Nevada, Reno and get students excited about joining the organization.

Reaching your audience…….

competition YOU audience

Positioning:

Dan Rather, News Anchor

Define Objectives

Shorter-term, defines what behavior, attitude or opinion you want to achieve from audiences.

Includes time frame.

“Between Oct. 8 and 12, get 120 people to post a photo with a recently pinned NCSC Scholar on Instagram. ”

Kerry Washington, Actress

Build Strategies

Describes how you will reach your audience.

Develop the message.

“Hang posters in key locations where a large number of freshmen live and play.”

“Create an incentive to post photos on social media sites used by freshmen.”

Li (2009)

Dr. Lowell Ashman, College Professor

Deliver the tactic:

How to? Publications, community events, Facebook post, news releases, one-on-one meeting.

Deliver the message so

people remember it, repeat it and share it.

https://vimeo.com/101533009

Dr. Todd Felts @toddfelts mfelts@unr.edu Facebook.com/toddfelts Slideshare: toddfelts

Thank You!