tnf locals training presentation final

The North Face Locals#TNFLocals

Program Training

You are now an important part of The North Face brand! You were chosen specifically to be one of our Locals because of your influence in our brand's community.

Welcome to The North Face Locals

We want to reward you for embodying the spirit of Never Stop Exploring by giving you exclusive access to gear, athletes and experiences.

All we ask is that you keep doing what you're doing - keep exploring, sharing, and posting about your outdoor experiences.

This training is to make sure that your voice remains authentic while still

making it known to friends and followers that you are a part of #TNFLocals.

The North Face Values Transparency

Posting Guidelines

We Will Cover 3 Things

Incentivized and Non-Incentivized Campaigns

General Guidelines

#TNFLocals Campaigns

Contribute Content (photos/videos)

Share Messages

Review Products

Take Surveys

Participate in Campaigns

Attend local events with VIP status

General GuidelinesProtect the goodwill and brand integrity of The North Face

Don’t bully or harass anyone at anytime

Respect Intellectual Property Rights and Rights of Privacy

Respect Terms of Service for all websites you post content on

When in doubt – ASK (tnflocals@readypulse.com)

INCENTIVIZED AND NON-INCENTIVIZED CAMPAIGNS

Two Types of Campaigns

Non-IncentivizedIncentivized1 2

About Incentivized Campaigns

A discount/gift/free product/an opportunity to win a prize is offered

You will have a certain time period to complete the campaign

You will need to follow appropriate guidelines when posting content

Incentivized Campaign (Upcoming)

THERMOBALL PRODUCT LAUNCH

You will receive a free Thermoball Jacket, and you will be asked to share your product review.

Posting for Incentivized CampaignsUse #TNFLocals for each post

Use #AMBSDR for each post

Use the campaign specific hashtag for each post to track and reward your activity

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Non-Incentivized Campaigns

No offer of free gift/product/reward/an opportunity to win a prize

You will have a certain time period to complete the campaign

You will need to follow the appropriate guidelines when posting content

Non-Incentivized Campaign (Example)

Example – We will share a video link with you to watch and share with your friends on Facebook,

Twitter, and Email.

Posting for Non-Incentivized Campaigns

Use #TNFLocals for each post

Use the campaign specific hashtag for each post (if specified)

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Applies to All Social Media Outlets

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GENERAL POSTING GUIDELINES

Be Truthful

Please do not develop your own claims about the products and their benefits unless they are

based on your own personal experience and express your own opinions. Otherwise, please only repeat product descriptions given to you

by The North Face.

Do not post materials that are obscene, libelous, hateful, illegal, in violation of a third

party’s rights, or are harmful.

Use Good Judgment and Be Respectful

Clearly disclose your connection to The North Face every time you speak, write, or convey a message about The North Face products or competitor products.

•Disclosures must be easy to view and read (in a font size and color that is readable and conspicuous, not hidden deep in the page);

•Be truthful about the content and statements you make; and

•Add #TNFLocals and #AMBSDR (if you are posting for incentivized campaigns)

Make Clear Disclosures

Our team is here to answer your questions so you can represent The North Face Locals with confidence.

Send questions to: tnflocals@readypulse.com

Questions?

Click on “Begin the Quiz” below

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To finish your training, please take this short quiz to make sure you requirements of the #TNFLocals program.

TNF Locals Quiz

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Click on “Begin the Quiz” below