tmar00(titto sunny)
Post on 16-Apr-2017
607 Views
Preview:
TRANSCRIPT
TOURISM MARKETINGTOURISM MARKETINGUNIT:IIUNIT:II
TOPICSTOPICS
CONCEPTS OF TOURISM PRODUCT CONCEPTS OF TOURISM PRODUCT DEVELOPMENTDEVELOPMENT
PRICING OF DIFFERENT PACKAGESPRICING OF DIFFERENT PACKAGES VARIOUS MIDDLEMEN IN TOURISMVARIOUS MIDDLEMEN IN TOURISM PROMOTIONAL TECHNIQUESPROMOTIONAL TECHNIQUES
TOURISM PRODUCTSTOURISM PRODUCTS
Tourism-A ProductTourism-A Product "Capturing peoples' imaginations lies at the heart of successful travel and tourism""Capturing peoples' imaginations lies at the heart of successful travel and tourism"
Tourism--the Tourism--the practice of traveling practice of traveling for pleasure; for pleasure; --The business of --The business of providing tours and providing tours and services for tourists.services for tourists.
Tourism among other things ,is connected to Tourism among other things ,is connected to consumption .in order to consume tourism ,it consumption .in order to consume tourism ,it has to be made into a product, a commodity has to be made into a product, a commodity that can be bought.that can be bought.
Tourism product is usually considered as a Tourism product is usually considered as a package , which consists of attraction, package , which consists of attraction, services, accessibility, images related to the services, accessibility, images related to the destinations and pricedestinations and price
The core product is experience and other The core product is experience and other elements like destinations surroundings and elements like destinations surroundings and staff which are supporting the core product.staff which are supporting the core product.
NATURAL: water; coasts; forests, NATURAL: water; coasts; forests, mountains; eco-tourismmountains; eco-tourism
MAN-MADE: Theme parks, museums, MAN-MADE: Theme parks, museums, aquariums, historic sites, golf coursesaquariums, historic sites, golf courses
EVENT: Festivals, Sports, EVENT: Festivals, Sports, Conferences,Theater, Golf Tournaments.Conferences,Theater, Golf Tournaments.
COMMUNITY-BASED: home stays, COMMUNITY-BASED: home stays, working holidays; bed& breakfast, agri-working holidays; bed& breakfast, agri-tourismtourism
PRODUCT PRODUCT ATTRACTIONSATTRACTIONS
There are four components of a product
The innermost core represents the generic product. This component is the rudimentary item (tangible or intangible) without which there would be no productThe expected component of product concept represents customers’ minimalexpectations that exceed the generic product itself. The generic product cannot be sold unless those expectations are met.These factors are variables of the product that are “must-haves”. They do not motivate the sale of the product itself, but lack of them can “demotivate” the sale.
Product developmentProduct development
In context of tourism, the basis of product In context of tourism, the basis of product development aredevelopment are
Customers’ needsCustomers’ needs MotivationMotivationProduct development basically means that Product development basically means that
the different possibilities of destinations the different possibilities of destinations are formed into products which have a are formed into products which have a certain core of value and price.certain core of value and price.
The process of product The process of product developmentdevelopment
The process of tourism development The process of tourism development follows the steps of any universal product follows the steps of any universal product development modeldevelopment model
The customer participation in different The customer participation in different parts of product development creates the parts of product development creates the uniqueness.uniqueness.
Development of sevice process
Development of service concept
Marketing test
commercialising
Post-Commercial evaluation
Product DevelopmentProduct DevelopmentFacilities & InfrastructureFacilities & Infrastructure
• • Encourage quality through regulations and certificationEncourage quality through regulations and certificationprogramsprograms• • Encourage investment in the destination through fiscalEncourage investment in the destination through fiscalpoliciespolicies• • Improve information and interpretative programsImprove information and interpretative programs• • Add products that will increase length of stay, spendingAdd products that will increase length of stay, spending& seasonality& seasonality• • Encourage innovative accommodation styles (sense ofEncourage innovative accommodation styles (sense ofplace)place)• • Include information technologies: GIS, GPS, IntelligentInclude information technologies: GIS, GPS, IntelligentTransportation Systems, mobile applicationsTransportation Systems, mobile applications
Developing a product through Developing a product through standardsstandards
Ensures consumer satisfactionEnsures consumer satisfaction Addresses consumer demandsAddresses consumer demands Develops communities Develops communities Provides economic growth-re development and Provides economic growth-re development and
changechange Ensures sustainability-via monitoring and Ensures sustainability-via monitoring and
inspectionsinspections Reduces trade barrier-by having acceptable Reduces trade barrier-by having acceptable
standards standards Allows one to compete in the global market via Allows one to compete in the global market via
incorporation of international standardsincorporation of international standards
Benefits
Tourism destination Tourism destination development development
1)1) AssessmentAssessment2)2) Evaluation of options & setting Evaluation of options & setting
prioritiespriorities3)3) Implementation phaseImplementation phase
top related