tma smokers’ anti-illicit trade survey 2018: attitudes...
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TMA Smokers’ Anti-Illicit Trade Survey 2018: Attitudes, Awareness and UnderstandingIn April and May 2018, the TMA commissioned a nationwide poll of adult smokers to understand their attitudes, awareness and understanding of illicit tobacco. The questions received input from HM Revenue and Customs and other stakeholders. The 2018 results supplement those of similar surveys conducted by the TMA over the past four years and the results are compared where possible.
The survey sample was weighted to be representative of the UK
by government office region. Some totals may not add up to
100% due to rounding.
1038
343517
624
902
1074
989 1613
1043
1545
1344 978
76% of adult smokers buy tobacco products from non-UK duty paid sources – an increase on 73% last year.
85% London has the highest prevalence of non-UK duty paid tobacco purchases (85%) and Wales had the lowest prevalence (70%).
Adult smokers of all ages were more likely to buy non-UK duty paid sources than last year.
Scotland NI North East North West Yorkshire and Humber Wales East Midlands West Midlands South west South east London East of England
Survey total = 12,010
Key Findings Responses by region
of respondents agreeing that the introduction of mandatory plain packaging andsaying the ban on small packs has made them more likely to do so.
28%37%
Legislative changes introduced in the last year appear to be pushing smokers to buy untaxed tobacco with
32 © Copyright: Tobacco Manufacturers’ Association (TMA) 2018© Copyright: Tobacco Manufacturers’ Association (TMA) 2018
Overall Purchasing Patterns Key Information
• Corner shops and supermarkets appear to be slightly less common places to buy tobacco products in 2018 than in previous years (down 7% and 5% from 2017 respectively).
• 17% of adult smokers buy tobacco products at least once a year from friends and family who do not smoke.
• 57% of respondents say they buy tobacco from Duty Free at least once a year.
Location UK
Friends and family 7%
Festivals/Pubs/Bars 3%
Markets or car boot sales 3%
Private houses – so-called ‘fag’ or ‘tab’ houses 3%
Internet – social media and/or websites advertising cheap tobacco 3%
Someone selling in a pub, bar or café i.e. a non-employee 3%
Vans 2%
Workplace 3%
People in the street – i.e. individuals in public place not listed above 2%
Other 1%
Don’t know 0% How often do you buy tobacco from the following sources?
BASE: 12,010 | ALL INTERVIEWS
Location NeverMore than once
a week
Once a week
Once a fortnight
Once a month
Three to six times
a year
Once every six months
Once a year
Don’t know
Markets or car boot sales 85% 6% 2% 1% 1% 2% 1% 1% 2%
Vans 87% 4% 2% 1% 1% 2% 0% 1% 2%
Workplace 85% 5% 2% 1% 2% 2% 1% 1% 2%
Private houses (so-called ‘fag' or ‘tab’ houses) 86% 4% 2% 1% 2% 2% 1% 1% 2%
From friends and family that smoke 68% 6% 3% 3% 5% 6% 3% 4% 2%
Internet (social media and/or websites advertising cheap tobacco) 86% 4% 2% 1% 2% 2% 1% 1% 2%
Someone selling in a pub, bar or café i.e. a non-employee 81% 4% 2% 2% 2% 3% 1% 2% 2%
People in the street 87% 4% 2% 1% 1% 2% 1% 1% 2%
Abroad (in a local shop when travelling outside the UK) 45% 6% 3% 1% 2% 8% 10% 21% 3%
From friends and family that do not smoke 81% 4% 2% 1% 2% 4% 2% 3% 2%
Duty Free 40% 3% 1% 1% 2% 10% 12% 28% 4%
Where do you buy your tobacco products?
BASE: 12,010 | ALL INTERVIEWS
Key Information
• 76% of adult smokers buy tobacco products from non-UK duty paid sources – an increase from 73% last year.
• Respondents from London were most likely to buy non-UK duty paid tobacco products.
• Adult smokers on the lowest incomes were most likely to buy tobacco products from non-UK duty paid sources excluding from abroad and Duty Free.
Non-UK Duty Paid Purchasing Patterns
Percentage of respondents who had bought non-UK duty paid tobacco products by gender.
BASE: 12,010
Percentage of respondents who had bought non-UK duty paid tobacco products excluding from abroad and at Duty Free by income.
BASE: 12,010
Percentage of respondents who had bought non-UK duty paid tobacco products by age.
BASE: 12,010
Percentage of respondents who had bought non-UK duty paid tobacco products by UK region.
75%
80%75%
70%
73%
74%
72% 76%
76%
85%
78% 76% Scotland NI North East North West Yorkshire and Humber Wales East Midlands West Midlands South west South east London East of England
Survey total = 12,010
MALE
79%FEMALE
73%
18-24 25-34 35-44 45-54 55-64 65-74 75+
?
80% 79% 77% 74% 73% 70%74%
Less than £6,000
57%2017 48%
£6,001-£9,999
47%2017 45%
£10,000-£19,999
44%2017 40%
£20,000-£29,999
43%2017 40%
£30,000-£39,999
44%2017 43%
£40,000-£49,999
45%2017 41%
£50,000-£59,999
45%2017 42%
£60,000 and over
46%2017 40%
Prefer not to say
37%2017 32%
SUPERMARKET
SUPERMARKETS – INCLUDING ONLINE
DELIVERY:
66%7% FROM 2017
2017: 73%2016: 79%2015: 79%
DUTY FREE
DUTY FREE SHOP – AT THE AIRPORT, FERRY
OR EUROTUNNEL:
13%4% FROM 2017
2017: 17%2016: 19%2015: N/A
ABROAD – IN A LOCAL SHOP WHEN TRAVELLING
OUTSIDE THE UK:
12%3% FROM 2017
2017: 15%2016: 16%2015: 17%
PUBPUB
CORNER SHOP/ NEWSAGENTS:
64%2017: 69%2016: 68%2015: 67%
5% FROM 2017
2017 Survey | poll of 12,000 adult smokers (unweighted) | Survey in field in June 2018 © Copyright: Tobacco Manufacturers’ Association (TMA) 2018 52016 Survey | poll of 12,000 adult smokers (unweighted) | Survey in field in June 2018© Copyright: Tobacco Manufacturers’ Association (TMA) 20184
New regulations and taxes Key Information
• 28% of respondents agreed that plain packaging made them more likely to buy untaxed tobacco.• Over a quarter of respondents (26%) are aware of illicit tobacco products in their local area – much
higher than last year (20%).• 37% of respondents agree that the ban on small tobacco packs has made them more likely to buy
untaxed tobacco.• 86% of respondents agree that tobacco prices are too high.
To what extent do you agree or disagree with each of these statements:
BASE: 12,010 | ALL INTERVIEWS
Question Disagree strongly
Disagree slightly
I have no opinion on this
Agree slightly
Agree strongly
Rising tobacco prices tempt me to purchase tobacco that has not been subject to UK taxes 15% 9% 20% 29% 27%
The recent introduction of plain tobacco packaging has made me more likely to purchase untaxed tobacco 23% 14% 34% 16% 12%
The recent introduction of minimum pack sizes has made me more likely to purchase tobacco 21% 15% 28% 20% 17%
I have no objections to buying tobacco that has not been subject to UK taxes for myself 7% 6% 21% 27% 39%
I have no objections to buying tobacco that has not been subject to UK taxes from – friend/relative, shops, etc. 14% 12% 28% 26% 21%
I am nervous about buying tobacco that has not been subject to UK taxes in case the product is counterfeit 9% 12% 24% 28% 26%
Up to £2.00
33%
£2.01-£4.00
4%
£4.01-£6.00
6%
£6.01-£8.00
6%
£8.01-£10.00
9%
£10.01-£12.00
9%
£12.01-£14.00
6%
£14.01-£16.00
4%
£20.01 +
16%£18.01-£20.00
6%£16.01-£18.00
3%
How much do you typically spend a week on tobacco products which you know have not been subject to UK taxes e.g. cheap purchases in a pub or cheap purchases online
BASE: 8,844 | ALL INTERVIEWS
Brexit and non-UK duty paid tobacco Key Information
• Almost two thirds of respondents would support the return of Duty Free tobacco shopping post Brexit if it included a limit of 200 cigarettes.
• Over half of people believe it is ok to sell tobacco that you have bought abroad in the UK despite it being illegal if you don't pay UK duty.
• 38% of respondents who brought back roll your own tobacco from abroad typically brought more than 250g.
Which of the following statements do you agree with:
BASE: 12,010 | ALL INTERVIEWS
Question Yes No
It's ok to buy tobacco overseas and in duty free shops and bring it back to the UK to sell 54% 46%
I plan to buy tobacco products abroad and bring back as many cigarettes / tobacco as I legally can 59% 41%
I know where to find the rules to tell me how much tobacco I can bring back into the UK from aboard 62% 39%
I don’t like buying cigarettes / tobacco in overseas or Duty Free shops 27% 73%
On each occasion, you purchase tobacco from abroad to bring back to the UK, how much do you typically buy?
BASE: 5,263 | ALL INTERVIEWS
On each occasion, you purchase tobacco from abroad to bring back to the UK, how much do you typically buy?
BASE: 3,273 | ALL INTERVIEWS
Single sticks
200 cigarettes
More than 1,000 cigarettes
1%14%4%
14%
11%
42%
13%
20 – 40 cigarettes
100 cigarettes
Don’t know
Cigarettes
400 cigarettes
600 – 1000 cigarettes
2%
Would you support the return of Duty Free tobacco shopping from EU countries if it included a limit of 200 cigarettes or 250 grams roll your own tobacco?
BASE: 12,010 | ALL INTERVIEWS
13%No
64%Yes
23%Don’t know
50g Roll Your Own tobacco
RYO750g Roll Your Own tobacco
250g of Roll Your Own tobacco
Don’t know
More than 1kg Roll Your Own tobacco
1kg Roll Your Own tobacco
100g – 150g Roll Your Own tobacco
500g Roll Your Own tobacco
16%
15%
26%
19%
11%
6%6%
1%
Are you aware of illicit tobacco products (UK tax has not been paid including non-plain packaged cigarettes and hand rolling tobacco) being sold in your area?
BASE: 12,010 | ALL INTERVIEWS
26% said yes2017: 20%2016: 20%
2015: 19%2014: 30%
Do you believe UK tobacco prices are?
BASE: 12,010 | ALL INTERVIEWS
58%FAR TOO HIGH
28%TOO HIGH
11%ABOUT RIGHT
1%TOO LOW
1%FAR TOO LOW
1%DON'T KNOW
Have you reported the sale of illicit tobacco products to anyone in the past 12 months – by region?
BASE: 3,081
13%
8%11%
7%
10%
13%
10% 12%
13%
31%
13% 12%
Scotland NI North East North West Yorkshire and Humber Wales East Midlands West Midlands South west South east London East of England
Within the last year, are you aware of any under 18s buying or selling illicit tobacco locally?
YES11%
NO82%
DON'T KNOW
7%
BASE: 12,010 | ALL INTERVIEWS
76
Awareness of illicit tobacco Key Information
• The average price of 20 illicit cigarettes was £4.33 – significantly below legal retail prices.
• Awareness of under 18s buying or selling illicit tobacco fell slightly to 11% from 12% last year.
• More than one in five respondents had seen Richman tobacco products in their local area despite it not being sold in the UK.
© Copyright: Tobacco Manufacturers’ Association (TMA) 2018© Copyright: Tobacco Manufacturers’ Association (TMA) 2018
When you have seen illicit tobacco products being sold, what price range have they been within for a pack of 20 cigarettes?
BASE: 1,717 | ALL INTERVIEWS
When you have seen illicit tobacco products being sold, what price range have they been within for a pack of 50g rolling tobacco?
BASE: 1,364 | ALL INTERVIEWS
2014 2015 2016 2017 2018
% % % % %
£3.00 or Less 19% 21% 18% 12% 11%
£3.01 to £4.00 45% 43% 32% 37% 32%
£4.01 to £5.00 21% 23% 29% 28% 31%
£5.01 to £6.00 9% 8% 12% 15% 16%
£6.00 or More 6% 5% 8% 8% 10%
2014 2015 2016 2017 2018
% % % % %
£5.00 or Less 18% 16% 18% 12% 10%
£5.01 to £6.00 16% 16% 14% 12% 13%
£6.01 to £7.00 18% 14% 14% 12% 13%
£7.01 to £8.00 28% 24% 20% 18% 15%
£8.00 or More 20% 29% 34% 45% 49%
2017: YES 12% NO 81% DON’T KNOW 7%
Have you seen the following non-shop brands and if so have you purchased them?
BASE: 12,010 | ALL INTERVIEWS
Question Seen Purchased
Eastenders 12% 48%
Fest / PECT 14% 38%
Flandria 11% 44%
Minsk 15% 35%
Richman 23% 33%
The Turner 22% 41%
Email 7% 44%
Springfield 15% 39%
Reporting of illicit tobacco Key Information
• 14% of respondents who are aware of illciit tobacco have reported it – a slight increase on 12% from 2016 – and London has by far the best reporting rate (31%).
• The Police (38%) remains them most popular organisation to report illcit tobacco to.
• Similarly the primary reason (62%) for not reporting illicit tobacco is that ‘it is none of my business’.
2% O T H E R | 9% D O N ’ T K N O W
33%HM REVENUE & CUSTOMS
25%CRIMESTOPPERS
25%LOCAL COUNCIL
23%TRADING STANDARDS
10%THE MEDIA
38%POLICE
If you have reported the sale of illicit tobacco in the past 12 months, who was it to?
BASE: 442 | ALL INTERVIEWS
SAME FROM 2017 5% FROM 2017 2% FROM 20171% FROM 2017 3% FROM 20173% FROM 2017
Have you reported the sale of these illicit tobacco products to anyone in the past 12 months?
BASE: 3,081
3%S A I D D O N ’ T
K N O W
S A I DYES14%
2017: 12% 2016: 21% 2015: 15%
83%S A I DNO
If you have not reported the sale of illicit tobacco to anyone, why was that?
BASE: 2,545
Question 2014 2015 2016 2017 2018
I didn’t know who to tell 18% 20% 21% 15% 20%
I was afraid to tell anyone in case I got in to trouble 13% 18% 17% 13% 14%
It’s none of my business 59% 57% 57% 64% 62%
Other 11% 10% 9% 11% 10%
Don’t know 8% 5% 6% 4% 5%
Non-UK duty paid
© Copyright: Tobacco Manufacturers’ Association (TMA) 20188
Have you seen any recent media about the dangers of illicit tobacco in your area (local paper/internet/twitter/radio/TV)?
BASE: 12,010 | ALL INTERVIEWS
Deterrents from buying and selling illicit tobacco Key Information
• Slightly fewer respondents (22%) believe that there are sufficient deterrents to stop people buying and selling illegal tobacco than last year (24%).
• However, almost 50% of respondents believe that there are sufficient legal deterrents to buying and selling illegal tobacco.
• Only one in ten respondents has seen any recent media about the dangers of illicit tobacco.
Do you think there are sufficient deterrents – e.g. legal, social, etc. to dissuade or prevent people from selling and/or buying illicit tobacco products?
YES22%
NO48%
DON'T KNOW
30%
BASE: 12,010 | ALL INTERVIEWS
2017: YES 24% NO 47% DON’T KNOW 29%
Do you think the following are sufficient deterrents to dissuade or prevent people from selling and/or buying illicit tobacco products?
BASE: 12,010 | ALL INTERVIEWS
LEGAL DETERRENTS (e.g. high likelihood of
getting caught and severe level of punishment)
DON’T KNOW
19%2017:
YES 47% NO 34% DON’T KNOW 19%
SOCIAL DETERRENTS (e.g. people have a
negative perception of using illicit tobacco)
DON’T KNOW
20%2017:
YES 31% NO 49% DON’T KNOW 20%
MEDIA DETERRENTS (e.g. frequent advertising
campaigns or articles against illicit tobacco)
DON’T KNOW
19%2017:
YES 32% NO 49% DON’T KNOW 18%
POLITICAL DETERRENTS (e.g. clear and direct Government action
and sentiment against illicit tobacco)
DON’T KNOW
20%2017:
YES 33% NO 47% DON’T KNOW 20%
ECONOMIC DETERRENTS (e.g. the price of
legitimate tobacco products is not too high)
DON’T KNOW
20%2017:
YES 42% NO 38% DON’T KNOW 20%
NO33%
YES49%
NO47%
YES33%
NO47%
YES34%
NO44%
NO34%
YES35%
YES46%
YES11%
NO85%
DON’T KNOW
5%
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