titan distribution channel

Company

LOGO Distribution Channel of Watches

By,Durga Kheria (B09008)Prahlad Agarwal (B09014)Sriram Santosh Bal (B09025)Twinkle Jaithalia (B09027)

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Outline

Take Away

Comparison with TIMEX

Functions

Flowchart

Snapshot – Titan Watches

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Snapshot

Founded: 1987

Headquarters: Hosur, India

Founder: Xerxes Desai

Slogan: Be More

Brand Ambassador: Aamir Khan

Employees: 3000

PArent: Tata Group

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Physical Flow

Manufacturer

Clearing & Forwarding Agent

World of

TITAN

TimeZone

Re-distributors

Retailers

Multi-Brand Outlet

s

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Functions …(1)

1. ManufacturersManufacturing watchesSupply to Clearing & Forwarding Agents

2. CFAsReceive goods from the manufacturerWarehouseSupply stock to various outletsFixed remuneration from TITANAll other costs to be reimbursed by TITAN

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Functions …(2)

3. WOTsOnline Ordering system on 3 basis

Ready-to-deliver stockIn-transit stockWishlist stock

Every cost to be met by the WOT ownerAfter sales service costs (personnel, spares, space)InfrastructureOthers

Receives a fixed % margin on aggregate sales

“Nothing comes for free at TITAN”-Sujit Saha (a proud WOT owner)

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Functions …(3)

4. DistributorsLink between CFA and Retailer, where CFAs

cannot supplyCompany appointed

5. RetailersLast Mile

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Timex Watches

Manufacturer

CFAs

Independent distributors

Multi-brand outlets Retailers TIMEFAC

TORY

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Take Away

A. TITAN should not move away from outright sale to consignment based sale to dealers

WHY: Outright sale forces the retailers to push the product on consumers

B. Timex should provide better incentives to dealers

WHY: TITAN is the market leader and dictates terms to dealers

Company

LOGO