time to start caring about video - online marketing meetup london

Time to Start Caring About

VideoJames Carson

@mrjamescarsonjames.carson@bauermedia.co.ukJamescarson.co.uk/socialsearch

Toilet Talk I don’t need video – all the information on my site is conveyed through the copy!

http://www.youtube.com/t/press_statistics

Over 3 billion videos are viewed a day

YouTube is the 2nd biggest search engine

So What Are We Doing?

c. 8k videos uploadedc. 200 million views

(80 brands since 2006)

Not a TV Broadcaster

33 uploads

492 uploads

1001 uploads

Our Brands are Not Equal

We Aren’t too Worried About Quality

“Your content has nothing to do with the mic, the camera, the lighting or the set” Gary Vaynerchuck

Dianese Airbag suit for 2010http://www.youtube.com/watch?v=mo9Vlt5tGwY

But Sometimes We Have to Be

It matters sometimes of course – such as when your content contains celebs who want to look glam!

Justin Bieber at Kiss FM (UK)http://www.youtube.com/watch?v=oJctjm-tO5g

We’re Thinking About Formulas

Virals are…“Cool shit that people like to share”Ciaran Norris, Head of Digital, Mindshare Ireland

YouTube’s 50 Best Videoshttp://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html

CuteFunny MusicalSome technology focusExtraordinary

And Applying Them (Without Always Knowing)

http://www.youtube.com/watch?v=opGbvGa67AQ

We’re Exploring New Approaches

Interactive Trick Or Treat Strip With Jodie Gasson, Jess Impiazzi & Hayley Sams - START HERE!

http://www.youtube.com/watch?v=HzYk50GbsRQ

YouTube annotations rock!

We Consider Distribution

“…create something so compelling, so interesting, funny or insightful that people genuinely enjoy your content, and you‘ll find that people might even recommend it around.”

Steffan Aquarone for Econsultancy

“If you don’t distribute it properly, your content will perform like crap.”

James Carson for Bauer Media

“I did Wine Library TV for 18 months, every single day, until anybody gave a crap.”

Gary Vaynerchuck for Winelibrary.tv

http://fora.tv/2009/10/23/CRUSH_IT_Gary_Vaynerchuk06. Hustle and Work the Community

Answer these Questions

By how much do you want to grow your video views and revenue?

Are you allowing a low enough level of production quality to achieve enough volume?

Have you diversified your video production into many different possible themes?

Are you regularly trying out and testing new stuff?

Has your video been distributed as well as it could be?

Rule the Galaxy

James Carson@mrjamescarson

james.carson@bauermedia.co.ukJamescarson.co.uk/socialsearch