time for a new way to measure user experience
Post on 13-Apr-2017
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1 @kenzenhofer
Klaus Enzenhofer - @kenzenhofer
Time for a new way to measure user experience!
Klaus Enzenhofer@kenzenhofer
3 @kenzenhofer
How to measure User Experience?
4 @kenzenhofer
The Performance Impact
Navigation Timings
This is 2012 style!
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The Performance Impact
http://apdex.org/
0 2.0s 8.0s(4 x 2.0s)
Satisfied Tolerating Frustrated
Navigation Timings
Page Load Time
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Single Page Load Apps
W3C Timings Blindspots!
http://blogs.telerik.com/telerikmarketing/posts/14-05-21/everything-you-wanted-to-know-about-native-hybrid-and-web-apps-but-were-afraid-to-ask
Omni Channel Market
Navigation Timings Navigation Timings
User Action Response Time
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Errors – Have the biggest „social“ impact!
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User Experience Index
User Action Response Time Errors
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Learn from a Users Journey
Last Action is the Key Indicator
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User Experience Index
User BehaviorUser Action
Response Time Errors
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Is this STILL Enough?
Bandwidth
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User Behavior User Environment
User Experience Index
User Action Response Time
Errors
User Action Users Mind Result
Customer ABC2010-2015
Customer files2010-2015
Customer files2010-2015
Customer files2010-2015
Customer files2010-2015
Customer files2010-2015
Customer files2010-2015
30 sec Response Time…
Generate Report 10 000 Customer filesOrders from 2010-2015
All customers order overview from 2010-2015
2010 2011 2012 2013 2014
Click on:
…and still smiling
ResultUser’s mindUser Action
2 sec Response Time…
Typing in:
shoSearch:
Pick product list:
…and already frustrated!
Productname
Shoe
Shoe paste
Shoe shine
Socks
…
…
…
shoSearch:ShoeShoe pasteShoe shine
The NEW thresholds!
Why we should not use the word “Response Time”?
Your boss looks at…
Ad-Marketing looks at…
You look at…
SOME MORE RESPONSE TIMES…
DOM-Interactive Database Response Time
IO-Time
Network Time
Time to first ByteDocument Loaded
Web Request Response Time
Web Service Response Time
Wait Time
CPU Time
Third Party Response Time
User Action Response Time
My Favorites
DOM-Interactive Database Response Time
IO-Time
Network Time
Time to first ByteDocument Loaded
Web Request Response Time
Web Service Response Time
Wait Time
CPU Time
Third Party Response Time
User Action Response Time
Third Party Response Time
Page with Third Party Content Page without Third Party Content
Third Party Content
Our Content
Adult Industry
XXX.com
142 TPC Domains
Time to First Byte (TFB)
…or the best reason to look at Performance at all
http://searchengineland.com/google-now-counts-site-speed-as-ranking-factor-39708
2010
2015
http://googlewebmastercentral.blogspot.co.at/2015/02/finding-more-mobile-friendly-search.html
http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483
Future
Future
We want both to be our friends!
www.bva-auctions.com
Lots to offerAbout BVA Auctions
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We are the largest full-service auction house in Europe.
Started out in 2003 as the first online auction house in the Netherlands. Our clients were requesting more transparency and a process that would fit the compliance rules and regulations. Started the Auctio Group in 2015 with brands in 5 countries.
$ 9,685,836
$ 31,760,532
www.bva-auctions.com
Lots to offer
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How bots came into my life
Google Bots request > 1 million pages per day: what?
www.bva-auctions.com
Lots to offer
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Results
Real User33%
Bot67%
Bot Traffic Start
Page with Third Party Content Page without Third Party Content
Your NEW friends will help you with the trimming!
What did we learn today?
Klaus favorite Metrics are…
User Experience IndexUser Action Response TimeThird Party Response Time
Time to First-Byte
…and…
2 sec is NOT the expected Response Time!
We NO longer use the word “Response Time” without a Pre-/Post Fix!
Marketing folks can become your best friends!
Do we have some time left?
Klaus EnzenhoferDynatrace Technology Lead@kenzenhoferhttp://blog.dynatrace.comhttp://bit.ly/DynatraceFree
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