this report summarizes nonresident visitors to montana during … · 2018. 10. 30. · this report...

This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2014.These travelers spent at least one night in the following city: GreatFalls.This sample size of 256 survey respondents, which equates to 8.3% of allnonresident visitors, represents a total of 898,730 people.

Sites Visited on Trip56% Glacier National Park37% Yellowstone National Park25% Lewis & Clark Interpretive Ctr, Great Falls24% Other Montana State Parks20% CM Russell Museum, Great Falls18% Flathead Lake State Parks10% Little Bighorn Battlefield8% Grizzly & Wolf Discovery Center, West Yellowstone8% National Bison Range6% Rocky Mountain Elk Foundation4% Museum of the Rockies, Bozeman4% MT Historical Museum, Helena3% Missouri Headwaters State Park3% Clark Canyon Reservoir3% Hot springs2% Bob Marshall Wilderness2% Ghost towns2% Fort Peck Lake2% Missouri River Breaks Nat'l Monument2% Big Hole Battlefield2% Virginia/Nevada City2% C.M. Russell National Wildlife Refuge1% Pompey's Pillar1% Ft. Peck Interpertive Center & Museum1% Lolo Pass Interpretive Center1% Bighorn Canyon Nat'l Recreation Area

<1% Lewis & Clark Caverns State Park

Group Characteristics21% of groups with all first time visitors68% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors24% Flew on a portion of their trip

3% Own a 2nd property in MT3% Hired an outfitter

87% Plan to return within 2 years93% Brought wireless technology

Reasons for Tripprimaryreason all reasons

38% Vacation/recreation/pleasure 46%

22% Visit friends/relatives/familyevent 26%

20% Business/convention/meeting 21%16% Just passing through 20%3% Shopping 6%1% Other 2%

Activities

61% Scenic driving38% Recreational shopping29% Nature photography27% Day hiking27% Car / RV camping25% Visiting other historical sites22% Wildlife watching21% Visiting Lewis & Clark sites20% Visiting museums10% Gambling8% Attending festivals or events8% Fishing / fly fishing8% Visit farmers market7% Visiting Indian reservations5% Viewing art exhibits5% Golfing3% Road / tour bicycling3% Sporting event2% River rafting / floating2% Motorboating2% Birding2% Hunting2% Rockhounding2% Skiing / snowboarding2% Horseback riding1% Canoeing / kayaking1% Backpacking1% Attending performing arts1% Mountain biking

<1% OHV / ATV<1% Geocaching<1% Follow dinosaur trail

-- Snowshoeing-- Cross-country skiing-- Snowmobiling

Travel Mode to Enter MT60% Auto/Truck22% Air14% RV/Trailer3% Motorcycle1% Other

-- Train-- Bus

Average Length of Stay in MT 5.18 nights Of Nights Spent in MT

57% of nights spent in Central Montana Region23% of nights spent in Glacier Country9% of nights spent in Yellowstone Country6% of nights spent in Southwest Montana Region4% of nights spent in Southeast Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type59% Hotel/motel19% Home of friend/relative12% Private campground4% Public land camping2% Other2% Rented cabin/home1% Second home/cabin/condo1% Vehicle in parking area1% Guest ranch

<1% Resort/condominium<1% Bed & Breakfast

Montana Entry Points17% Great Falls Air12% Sweetgrass12% Superior9% West Yellowstone7% Monida6% Wibaux/Beach6% Lodge Grass3% Bridger 3103% Alzada3% Culbertson/Bainville2% Gardiner2% Sula

If on Vacation, Attracted to Montana for...primary

attractionall

attractions32% Glacier National Park 60%16% Family/friends 32%16% Open space / uncrowded areas 47%10% Yellowstone National Park 45%9% Mountains / forests 52%5% Lewis & Clark history 25%3% Other Montana history & culture 16%2% Special events 5%2% Fishing 13%1% Native american history &culture 12%1% Hunting 4%1% Lakes 31%1% Resort / guest ranch 3%1% Wildlife 21%

<1% Skiing / snowboarding 1%-- Snowmobiling 1%-- Northern great plains / badlands 7%-- A Montana State Park 4%-- Rivers 38%

Wireless Technology Usage While in MontanaNever Sometimes Frequently Always Mean

Restaurants 29% 27% 28% 16% 2.22Shopping opportunities 54% 26% 12% 8% 1.8

Attractions to visit 62% 18% 15% 5% 1.74Activities to do 69% 19% 8% 4% 1.57

Ratings and reviews 57% 17% 18% 8% 1.76Price comparison 61% 16% 10% 12% 1.72

Lodging availability 47% 14% 16% 23% 2.06Camping availability 75% 8% 6% 11% 1.33

Hours of operation 56% 24% 12% 8% 1.81Road conditions 58% 14% 16% 11% 1.77

Road opening/closing 67% 14% 10% 9% 1.53Weather 20% 22% 34% 24% 2.65

Directions/maps 18% 15% 27% 40% 2.79

Residency17% Alberta, Canada14% Washington6% Wyoming5% Colorado5% California4% Idaho4% Minnesota4% Utah4% Florida4% North Dakota3% Missouri2% Indiana2% Louisiana2% Saskatchewan, Canada2% Wisconsin2% Oregon2% Arizona2% Texas1% Virginia1% New York1% Illinois1% Georgia1% Nebraska1% South Dakota1% New Mexico1% Alaska1% Iowa1% Nevada1% British Columbia, Canada1% Alabama1% Kansas1% England1% Pennsylvania

<1% Ohio, Quebec, Canada, Tennessee, Australia, Oklahoma,Hawaii, Manitoba, Canada, Arkansas, Maryland, NewHampshire, Germany, Denmark, South Carolina,Mississippi

Age Groups Represented 3% 0-5 years6% 6-10 years5% 11-17 years4% 18-24 years9% 25-34 years

14% 35-44 years24% 45-54 years40% 55-64 years29% 65-74 years7% 75 and over

Respondent Age19 - 89 Age range

56 Average age57 Median age

Respondent Gender58% Male42% Female11% First time visitor

Household Income 16% Less than $50,00019% $50,000 to less than $75,00026% $75,000 to less than $100,00025% $100,000 to less than $150,0009% $150,000 to less than $200,0006% $200,000 or greater

Travel Group Type28% Self49% Couple12% Immediate Family1% Family & Friends4% Friends4% Business Associates3% Extended Family

-- Organized Group or Club

Average Group Size: 1.97Travel Group Size

30% 1 traveler56% 2 travelers6% 3 travelers6% 4 travelers1% 5 travelers1% 6 travelers1% 7 travelers

-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10

Info Sources Used for Trip PlanningMostUseful

AllUsed

33% Used no sources 33%24% Search Engine (i.e. Google) 39%10% Other 16%

6% National Park brochure/book/website 18%5% Automobile club (i.e. AAA) 11%4% Mobile apps 11%4% Used a chamber/ visitor center 6%3% Info. from private businesses 6%3% Other travel websites 9%3% Official MT website (VisitMT.com) 8%1% Consumer online reviews (i.e. TripAdvisor) 9%1% Info. from special events 2%1% Professional online travel reviews 3%1% Magazine/newspaper articles 5%1% Official MT guidebook magazine 4%1% Social media (i.e. Facebook) 4%

<1% State Park brochure/website 3%<1% Guide book (i.e. Frommer's Lonely Planet) 3%<1% Montana advertising campaign 1%

-- Online Video <1%

Sources Used During TripMostUseful

AllUsed

26% Map applications (i.e. GoogleMaps) 44%18% Mobile apps 28%16% Visitor information center staff 22%12% Motel/restaurant/gas station employee 26%

8% Brochure information rack 24%7% Official highway information signs 24%4% Official MT guidebook magazine 10%4% Consumer online reviews (i.e. TripAdvisor) 11%3% Billboards 7%3% Official MT website (VisitMT.com) 4%1% Guide book (i.e. Frommer's Lonely Planet) 3%

<1% Social media (i.e. Facebook) 3%

In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times

Vacation 27% 26% 15% 10% 10% 13%Visiting friends/relatives 51% 13% 6% 6% 5% 19%

Passing Through 31% 21% 13% 9% 14% 11%Shopping 53% 14% 8% 6% 7% 12%Business 62% 13% 6% 3% 5% 12%

Sites Visited on Trip46% Glacier National Park41% Yellowstone National Park31% Lewis & Clark Interpretive Ctr, Great Falls20% CM Russell Museum, Great Falls16% Other Montana State Parks12% Little Bighorn Battlefield9% Flathead Lake State Parks7% Lewis & Clark Caverns State Park7% Hot springs6% MT Historical Museum, Helena5% Ghost towns5% National Bison Range5% Missouri River Breaks Nat'l Monument5% Missouri Headwaters State Park4% Lolo Pass Interpretive Center4% Big Hole Battlefield3% Pompey's Pillar3% Bob Marshall Wilderness2% Clark Canyon Reservoir2% C.M. Russell National Wildlife Refuge2% Museum of the Rockies, Bozeman2% Virginia/Nevada City2% Bighorn Canyon Nat'l Recreation Area2% Grizzly & Wolf Discovery Center, West Yellowstone2% Fort Peck Lake1% Rocky Mountain Elk Foundation1% Ft. Peck Interpertive Center & Museum

Group Characteristics11% of groups with all first time visitors81% of groups with all repeat visitors

8% of groups with mixed first time and repeat visitors20% Flew on a portion of their trip

Years Since Last Visit to Montana

10% This was my first visit52% Less than 1 year ago17% 1-2 years ago12% 3-5 years ago4% 6-10 years ago3% 11-20 years ago3% More than 20 years ago

36% Vacation/recreation/pleasure 42%25% Just passing through 27%

14% Business/convention/meeting 14%2% Other 3%2% Shopping 3%

Activities

60% Scenic driving32% Nature photography31% Recreational shopping31% Visiting Lewis & Clark sites30% Day hiking27% Wildlife watching25% Visiting other historical sites22% Car / RV camping22% Visiting museums17% Visit local brewery11% Attending festivals or events10% Fishing / fly fishing8% Visiting Indian reservations7% Visit farmers market7% Birding6% Viewing art exhibits5% Motorcyle touring4% Golfing4% Horseback riding3% Bicycling3% River rafting / floating3% Attending performing arts3% Attend wedding3% Backpacking2% Sporting event2% Hunting2% Rock climbing2% Road / tour bicycling1% OHV / ATV1% Visit local distillery1% Dinosaur attraction1% Motorboating1% Canoeing / kayaking1% Rockhounding

<1% Skiing / snowboarding<1% Geocaching<1% Mountain biking<1% Snowshoeing<1% Snowmobiling<1% Cross-country skiing

Travel Mode to Enter MT68% Auto/Truck15% Air11% RV/Trailer4% Motorcycle2% Other

-- Train-- Bus

60% of nights spent in Central Montana Region17% of nights spent in Glacier Country11% of nights spent in Yellowstone Country6% of nights spent in Southeast Montana Region5% of nights spent in Southwest Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type53% Hotel/motel23% Home of friend/relative14% Private campground4% Public land camping2% Vehicle in parking area2% Second home/cabin/condo2% Resort/condominium1% Rented cabin/home

<1% Bed & Breakfast<1% Other<1% Guest ranch

Montana Entry Points13% Monida11% Sweetgrass11% Superior10% Great Falls Air7% Wibaux/Beach6% West Yellowstone6% Lodge Grass4% Fairview4% Gardiner3% Bozeman Air3% Alzada3% Bridger 722% Troy

attractionall

attractions31% Glacier National Park 51%17% Family/friends 26%15% Mountains / forests 56%14% Open space / uncrowded areas 46%9% Yellowstone National Park 37%3% Other Montana history & culture 18%2% Resort / guest ranch 4%2% Special events 6%2% Fishing 9%2% Native american history &culture 14%1% Rivers 35%1% Hunting 3%1% Lewis & Clark history 30%

<1% Skiing / snowboarding 2%<1% Wildlife 23%<1% Northern great plains / badlands 10%<1% A Montana State Park 7%

-- Snowmobiling 1%-- Lakes 23%

Attractions 52% 24% 14% 10% 1.81Activities 62% 20% 11% 7% 1.64

Directions/maps 23% 20% 29% 28% 2.52Weather 24% 24% 21% 31% 2.66Lodging 41% 15% 21% 23% 2.19

Camping 81% 7% 7% 5% 1.3Road Information 45% 23% 12% 19% 2.02

Residency19% Alberta, Canada11% Washington8% California6% Idaho5% Texas4% Colorado4% Saskatchewan, Canada3% Oregon3% Arizona3% Wyoming3% Minnesota3% North Dakota2% Ohio2% South Dakota2% North Carolina2% Alaska2% Oklahoma2% Utah1% Maryland1% Florida1% Michigan1% Australia1% Wisconsin1% Iowa1% Kansas1% Virginia1% Illinois1% Nevada1% Tennessee1% British Columbia, Canada1% New Jersey1% Connecticut1% Pennsylvania

<1% Missouri, Indiana, Kentucky, United Kingdom, Alabama,Germany, Uzbekistan, Arkansas, Nebraska, New York,Georgia, Mississippi, Louisiana, New Mexico

Age Groups Represented 6% 0-5 years7% 6-10 years

10% 11-17 years5% 18-24 years9% 25-34 years

15% 35-44 years17% 45-54 years34% 55-64 years37% 65-74 years9% 75 and over

31% 1 traveler57% 2 travelers4% 3 travelers5% 4 travelers3% 5 travelers1% 6 travelers

<1% 7 travelers-- 8 travelers

<1% 9 travelers-- 10 travelers-- more than 10

AllUsed

26% Used no sources 28%25% Search Engine (i.e. Google) 40%

9% Other 15%8% Automobile club (i.e. AAA) 14%8% National Park brochure/book/website 17%6% Official MT website (VisitMT.com) 10%2% Other travel websites 10%2% Consumer online reviews (i.e. TripAdvisor) 11%2% Official MT guidebook magazine 8%2% Info. from private businesses 6%2% Mobile apps 8%2% Professional online travel reviews 2%1% Guide book (i.e. Frommer's Lonely Planet) 4%1% Used a chamber/ visitor center 5%1% Magazine/newspaper articles 5%1% Info. from special events 2%1% State Park brochure/website 5%

<1% Social media (i.e. Facebook) 3%<1% Montana advertising campaign 3%

-- Online Video 2%

AllUsed

27% Map applications (i.e. GoogleMaps) 42%12% Mobile apps 22%12% Motel/restaurant/gas station employee 26%11% Visitor information center staff 18%

9% Official highway information signs 24%8% Brochure information rack 23%6% Official MT guidebook magazine 14%5% Consumer online reviews (i.e. TripAdvisor) 14%4% Official MT website (VisitMT.com) 8%3% Billboards 11%2% Guide book (i.e. Frommer's Lonely Planet) 3%1% Social media (i.e. Facebook) 3%

This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4,2016.These travelers spent at least one night in the following city: GreatFalls.This sample size of 243 survey respondents, which equates to 9% of all nonresidentvisitors, represents a total of 1,107,690 people.

In your adult life, how many times have you been to Montana for the primary purpose of …Never 1-3 times 4-6 times 7-10 times 11-20 times 20+ times

Vacation 19% 48% 11% 5% 7% 10%Visiting friends/relatives 48% 17% 9% 6% 6% 14%

Passing Through 39% 35% 5% 7% 7% 8%Shopping 64% 12% 3% 8% 3% 11%Business 62% 15% 7% 1% 3% 12%

Sites Visited on Trip48% Glacier National Park36% Yellowstone National Park31% Lewis & Clark Interpretive Ctr, Great Falls19% CM Russell Museum, Great Falls16% Other Montana State Parks14% Little Bighorn Battlefield9% Flathead Lake State Parks8% Hot springs5% Grizzly & Wolf Discovery Center, West Yellowstone5% National Bison Range4% Ghost towns4% MT Historical Museum, Helena4% Missouri Headwaters State Park3% C.M. Russell National Wildlife Refuge3% Pompey's Pillar3% Bighorn Canyon Nat'l Recreation Area3% Lolo Pass Interpretive Center3% Museum of the Rockies, Bozeman2% Lewis & Clark Caverns State Park1% Bob Marshall Wilderness1% Missouri River Breaks Nat'l Monument1% Big Hole Battlefield1% Clark Canyon Reservoir1% Fort Peck Lake1% Ft. Peck Interpertive Center & Museum1% Rocky Mountain Elk Foundation1% Virginia/Nevada City

Group Characteristics12% of groups with all first time visitors75% of groups with all repeat visitors13% of groups with mixed first time and repeat visitors22% Flew on a portion of their trip

Years Since Last Visit to Montana

18% This was my first visit45% Less than 1 year ago12% 1-2 years ago10% 3-5 years ago9% 6-10 years ago3% 11-20 years ago4% More than 20 years ago

17% Just passing through 20%17% Business/convention/meeting 20%3% Shopping 4%2% Other 4%

Activities

59% Scenic driving33% Day hiking33% Nature photography29% Car / RV camping28% Recreational shopping25% Visiting other historical sites23% Visiting Lewis & Clark sites23% Visiting museums22% Wildlife watching10% Visit local brewery8% Attending festivals or events7% Viewing art exhibits7% Horseback riding7% Visiting Indian reservations5% River rafting / floating5% Visit farmers market5% Fishing / fly fishing4% Sporting event4% Backpacking4% Dinosaur attraction3% Bicycling3% Motorboating3% Attend wedding2% Birding2% Rockhounding2% Geocaching2% Road / tour bicycling2% Golfing2% Hunting2% Motorcyle touring2% Attending performing arts1% Canoeing / kayaking1% Visit local distillery1% Mountain biking1% Rock climbing1% OHV / ATV

<1% Snowshoeing<1% Skiing / snowboarding

-- Cross-country skiing-- Snowmobiling

Travel Mode to Enter MT66% Auto/Truck18% Air15% RV/Trailer1% Motorcycle

<1% Other-- Train-- Bus

50% of nights spent in Central Montana Region23% of nights spent in Glacier Country9% of nights spent in Yellowstone Country9% of nights spent in Southwest Montana Region7% of nights spent in Southeast Montana Region1% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type59% Hotel/motel16% Home of friend/relative12% Private campground4% Public land camping2% Bed & Breakfast2% Rented cabin/home1% Second home/cabin/condo1% Other1% Vehicle in parking area1% Resort/condominium

<1% Guest ranch

Montana Entry Points12% Sweetgrass10% Superior10% Great Falls Air8% Monida7% Lodge Grass7% West Yellowstone5% Wibaux/Beach4% Billings Air3% Bridger 723% Alzada3% Sidney3% Bridger 3103% Gardiner3% Rooseville2% Bozeman Air

attractionall

attractions24% Glacier National Park 53%21% Open space / uncrowded areas 61%17% Mountains / forests 61%13% Yellowstone National Park 39%13% Family/friends 25%4% Special events 10%3% Other Montana history & culture 16%3% Lewis & Clark history 20%2% Hunting 3%1% Wildlife 31%1% Rivers 43%

<1% Skiing / snowboarding 1%<1% Fishing 6%<1% A Montana State Park 8%<1% Resort / guest ranch 1%

-- Snowmobiling ---- Lakes 29%-- Northern great plains / badlands 16%-- Native american history &culture 10%

Residency16% Alberta, Canada9% Washington6% Colorado5% Idaho4% Utah3% Texas3% Minnesota3% California3% Tennessee3% Michigan3% Saskatchewan, Canada3% Wisconsin3% Ontario, Canada3% Oregon3% Arizona2% North Dakota2% Wyoming2% Alaska2% Hawaii2% Pennsylvania2% South Dakota2% Illinois2% Iowa1% New Jersey1% Connecticut1% Missouri1% Indiana1% Louisiana1% British Columbia, Canada1% Nevada1% Netherlands1% Oklahoma1% New York1% Arkansas1% Nebraska1% Alabama1% North Carolina1% Georgia1% Ohio

<1% Germany, United Kingdom, New Mexico, Manitoba,Canada, Florida, South Carolina, New Zealand, Sweden,Maryland, Mississippi, Italy, Massachusetts, Virginia,Washington, D.C., Kansas

Age Groups Represented 4% 0-5 years5% 6-10 years9% 11-17 years7% 18-24 years

10% 25-34 years12% 35-44 years21% 45-54 years40% 55-64 years

37% 65-74 years8% 75 and over

22% 1 traveler59% 2 travelers8% 3 travelers7% 4 travelers3% 5 travelers

<1% 6 travelers1% 7 travelers

-- 8 travelers-- 9 travelers

1% 10 travelers-- more than 10

AllUsed

8% National Park brochure/book/website 20%6% Automobile club (i.e. AAA) 12%4% Official MT website (VisitMT.com) 10%4% Official MT guidebook magazine 9%3% Online Video 4%2% Consumer online reviews (i.e. TripAdvisor) 11%2% Guide book (i.e. Frommer's Lonely Planet) 8%2% Other travel websites 9%1% Professional online travel reviews 3%1% Magazine/newspaper articles 5%1% Social media (i.e. Facebook) 5%1% Mobile apps 6%1% Info. from special events 2%1% Info. from private businesses 6%

<1% Used a chamber/ visitor center 2%<1% State Park brochure/website 4%

-- Montana advertising campaign 2%

AllUsed

22% Map applications (i.e. GoogleMaps) 46%15% Mobile apps 23%11% Consumer online reviews (i.e. TripAdvisor) 16%10% Motel/restaurant/gas station employee 23%

9% Visitor information center staff 18%9% Brochure information rack 25%7% Official highway information signs 19%5% Official MT guidebook magazine 14%4% Billboards 10%4% Guide book (i.e. Frommer's Lonely Planet) 8%3% Official MT website (VisitMT.com) 9%2% Social media (i.e. Facebook) 6%

Sites Visited on Trip44% Glacier National Park41% Lewis & Clark Interpretive Ctr, Great Falls30% Yellowstone National Park24% CM Russell Museum, Great Falls23% Other Montana State Parks19% Little Bighorn Battlefield12% Pompey's Pillar8% Ghost towns7% National Bison Range7% Fort Peck Lake7% Flathead Lake State Parks7% Bighorn Canyon Nat'l Recreation Area7% MT Historical Museum, Helena7% Ft. Peck Interpertive Center & Museum6% Missouri River Breaks Nat'l Monument6% Lolo Pass Interpretive Center5% C.M. Russell National Wildlife Refuge4% Missouri Headwaters State Park3% Lewis & Clark Caverns State Park3% Hot springs2% Museum of the Rockies, Bozeman2% Rocky Mountain Elk Foundation2% Grizzly & Wolf Discovery Center, West Yellowstone1% Big Hole Battlefield1% Bob Marshall Wilderness1% Virginia/Nevada City1% Clark Canyon Reservoir

Group Characteristics8% of groups with all first time visitors

81% of groups with all repeat visitors11% of groups with mixed first time and repeat visitors21% Flew on a portion of their trip

80% Plan to return within 2 years

22% Just passing through 27%17% Business/convention/meeting 18%2% Shopping 2%2% Other 2%

Activities

47% Scenic driving28% Day hiking27% Nature photography25% Car / RV camping24% Visiting Lewis & Clark sites23% Visiting other historical sites22% Visiting museums20% Recreational shopping19% Wildlife watching19% Visit local brewery9% Visiting Indian reservations6% Attending festivals or events6% Viewing art exhibits5% Visit farmers market4% Horseback riding4% Golfing4% Fishing / fly fishing3% Attend wedding3% Visit local distillery3% Dinosaur attraction3% Birding2% Motorcyle touring2% Hunting2% River rafting / floating2% Sporting event2% Canoeing / kayaking2% Rockhounding1% Backpacking1% Motorboating1% Attending performing arts1% Rock climbing1% Geocaching1% Mountain biking

<1% Bicycling<1% OHV / ATV<1% Skiing / snowboarding<1% Snowmobiling<1% Snowshoeing<1% Road / tour bicycling

-- Cross-country skiing

Travel Mode to Enter MT67% Auto/Truck18% Air14% RV/Trailer1% Motorcycle

-- Train-- Bus-- Other

54% of nights spent in Central Montana Region19% of nights spent in Glacier Country12% of nights spent in Southeast Montana Region6% of nights spent in Southwest Montana Region6% of nights spent in Yellowstone Country3% of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type

55% Hotel/motel22% Home/condo/cabin of friend/relative10% Private campground

4% Public land camping4% Vehicle in parking area1% Resort/condominium1% Other1% Rented entire cabin/home1% My second home/condo/cabin1% Guest ranch1% Bed & Breakfast

<1% Rented room in home

Montana Entry Points13% Superior12% Great Falls Air10% Monida9% Sweetgrass8% Wibaux/Beach8% Lodge Grass7% West Yellowstone7% Fairview4% Alzada4% Culbertson/Bainville4% Billings Air2% Bridger 72

attractionall

attractions28% Glacier National Park 50%14% Open space / uncrowded areas 51%11% Lewis & Clark history 30%11% Family/friends 19%9% Northern great plains / badlands 29%8% Mountains / forests 62%4% Yellowstone National Park 25%3% Special events 6%3% Fishing 10%3% Other Montana history & culture 24%2% Wildlife 20%1% Rivers 48%1% Resort / guest ranch 4%1% Skiing / snowboarding 2%

<1% Hunting 5%<1% Native american history &culture 21%<1% Lakes 30%

-- Snowmobiling <1%-- A Montana State Park 6%

Residency16% Alberta, Canada13% Washington6% North Dakota6% Idaho5% California4% Colorado4% Wyoming4% Minnesota3% Ohio3% Tennessee3% Saskatchewan, Canada3% Oregon3% Texas3% Arizona3% Michigan2% Missouri2% Illinois2% Florida2% Kansas2% Louisiana1% South Dakota1% Iowa1% Utah1% Virginia1% Oklahoma1% Austria1% Georgia1% Alabama1% Wisconsin1% Australia1% Ontario, Canada1% Kentucky

<1% New Jersey, Switzerland, Germany, Maine, Nebraska,British Columbia, Canada, Indiana, Washington, D.C.,North Carolina, Nevada, Manitoba, Canada, NewMexico, Alaska, New York, Japan, Arkansas, Hawaii

Age Groups Represented 3% 0-5 years3% 6-10 years4% 11-17 years4% 18-24 years

10% 25-34 years12% 35-44 years21% 45-54 years43% 55-64 years35% 65-74 years10% 75 and over

34% 1 traveler57% 2 travelers4% 3 travelers4% 4 travelers2% 5 travelers

<1% 6 travelers-- 7 travelers-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10

AllUsed

8% National Park brochure/book/website 20%5% Automobile club (i.e. AAA) 14%5% Mobile apps 10%3% Official MT guidebook magazine 7%2% Official MT website (VisitMT.com) 11%2% Regional MT travel guide(s) 6%2% Online travel agent (e.g., Travelocity) 2%1% Consumer online reviews (i.e. TripAdvisor) 10%1% Other travel websites 8%1% Social media (i.e. Facebook) 6%1% Info. from private businesses 3%1% Magazine/newspaper articles 6%

<1% Guide book (i.e. Frommer's Lonely Planet) 1%<1% Online Video 4%<1% Professional online travel reviews 1%

-- "Made in Montana" website 1%-- Info. from special events 1%-- MT community travel guide(s) 4%-- Montana advertising campaign 1%-- State Park brochure/website 7%

AllUsed

29% Used No Sources 33%21% Search engine (e.g., Google) 31%

9% Map applications (i.e. GoogleMaps) 24%7% National Park brochure/book/website 17%6% Other 11%5% Visitor information center staff 15%5% Mobile apps 12%5% Official highway information signs 16%4% Regional MT travel guide(s) 7%3% Motel/restaurant/gas station employee 11%2% Brochure information rack 10%1% Official MT guidebook magazine 5%1% Consumer online reviews (i.e. TripAdvisor) 7%1% Official MT website (VisitMT.com) 4%

<1% Billboards 4%<1% MT community travel guide(s) 5%

-- "Made in Montana" website 1%-- Guide book (i.e. Frommer's Lonely Planet) 3%-- Social media (i.e. Facebook) 4%-- State Park brochure/website 6%

This report summarizes nonresident visitors to Montana during quarter(s) 1, 2018.These travelers spent at least one night in the following city: GreatFalls.This sample size of 33 survey respondents, which equates to 7.9% of all nonresidentvisitors, represents a total of 118,318 people.

Sites Visited on Trip59% Lewis & Clark Interpretive Ctr, Great Falls41% Other Montana State Parks26% Glacier National Park18% Hot springs11% CM Russell Museum, Great Falls6% Bob Marshall Wilderness4% Ft. Peck Interpertive Center & Museum4% Fort Peck Lake4% Flathead Lake State Parks4% Little Bighorn Battlefield4% C.M. Russell National Wildlife Refuge3% MT Historical Museum, Helena

-- Pompey's Pillar-- Missouri River Breaks Nat'l Monument-- Bighorn Canyon Nat'l Recreation Area-- Ghost towns-- Missouri Headwaters State Park-- Big Hole Battlefield-- Lolo Pass Interpretive Center-- Rocky Mountain Elk Foundation-- National Bison Range-- Clark Canyon Reservoir-- Lewis & Clark Caverns State Park-- Museum of the Rockies, Bozeman-- Virginia/Nevada City-- Yellowstone National Park-- Grizzly & Wolf Discovery Center, West Yellowstone

Group Characteristics5% of groups with all first time visitors

83% of groups with all repeat visitors12% of groups with mixed first time and repeat visitors46% Flew on a portion of their trip

6% Own a 2nd property in MT-- Hired an outfitter

95% Plan to return within 2 years

34% Business/convention/meeting 36%14% Just passing through 15%3% Vacation/recreation/pleasure 10%2% Shopping 5%-- Other --

Activities

52% Scenic driving31% Visiting Lewis & Clark sites29% Recreational shopping28% Nature photography28% Wildlife watching27% Visit local brewery24% Day hiking14% Car / RV camping12% Visiting Indian reservations8% Attending festivals or events7% Skiing / snowboarding5% Viewing art exhibits5% Visiting other historical sites4% Attending performing arts3% Snowshoeing3% Visit local distillery2% River rafting / floating2% Visiting museums1% Geocaching1% OHV / ATV1% Attend wedding1% Sporting event

-- Backpacking-- Cross-country skiing-- Bicycling-- Motorcyle touring-- Hunting-- Dinosaur attraction-- Rock climbing-- Rockhounding-- Birding-- Horseback riding-- Visit farmers market-- Mountain biking-- Golfing-- Road / tour bicycling-- Motorboating-- Canoeing / kayaking-- Fishing / fly fishing-- Snowmobiling

Travel Mode to Enter MT50% Auto/Truck45% Air5% RV/Trailer

-- Train-- Motorcycle-- Bus-- Other

78% of nights spent in Central Montana Region7% of nights spent in Southeast Montana Region6% of nights spent in Southwest Montana Region5% of nights spent in Yellowstone Country4% of nights spent in Glacier Country

-- of nights spent in Missouri River Country

Percent of Nights Spent in Each Lodging Type

53% Home/condo/cabin of friend/relative39% Hotel/motel

3% Other3% Vehicle in parking area2% Private campground

<1% Bed & Breakfast<1% Resort/condominium

-- Guest ranch-- Public land camping-- My second home/condo/cabin-- Rented entire cabin/home-- Rented room in home

Montana Entry Points28% Great Falls Air14% Monida12% Bridger 7211% Billings Air10% Superior7% Helena Air6% Troy6% Sweetgrass3% Wibaux/Beach2% Lodge Grass

attractionall

attractions65% Mountains / forests 71%13% Open space / uncrowded areas 19%7% Skiing / snowboarding 18%7% Special events 8%6% Glacier National Park 6%2% Family/friends 10%-- Fishing ---- Wildlife 49%-- Hunting ---- Rivers 63%-- Snowmobiling 6%-- Resort / guest ranch ---- A Montana State Park 53%-- Other Montana history & culture 6%-- Lewis & Clark history 16%-- Northern great plains / badlands ---- Lakes 53%-- Yellowstone National Park 53%-- Native american history &culture 47%

Restaurants -- -- -- -- --Shopping opportunities -- -- -- -- --

Attractions -- -- -- -- --Activities -- -- -- -- --

Directions/maps -- -- -- -- --Weather -- -- -- -- --Lodging -- -- -- -- --

Camping -- -- -- -- --Road Information -- -- -- -- --

Residency20% Alberta, Canada16% Texas14% Washington10% Colorado10% Idaho5% Minnesota3% North Carolina3% Utah3% California3% Nevada2% Arizona2% North Dakota2% West Virginia2% Saskatchewan, Canada1% Missouri1% New York1% Louisiana1% Ohio1% Georgia1% Pennsylvania1% Michigan

Age Groups Represented 3% 0-5 years3% 6-10 years2% 11-17 years

19% 18-24 years13% 25-34 years20% 35-44 years27% 45-54 years33% 55-64 years14% 65-74 years7% 75 and over

Travel Group Type59% Self23% Couple10% Immediate Family

-- Family & Friends6% Friends2% Business Associates

-- Extended Family-- Organized Group or Club

59% 1 traveler31% 2 travelers6% 3 travelers2% 4 travelers1% 5 travelers1% 6 travelers

-- 7 travelers-- 8 travelers-- 9 travelers-- 10 travelers-- more than 10

AllUsed

46% Search Engine (i.e. Google) 51%4% Used no sources 33%3% Official MT website (VisitMT.com) 7%3% Online travel agent (e.g., Travelocity) 5%2% Automobile club (i.e. AAA) 4%2% Social media (i.e. Facebook) 20%1% Consumer online reviews (i.e. TripAdvisor) 1%1% Other travel websites 1%

-- "Made in Montana" website 3%-- Guide book (i.e. Frommer's Lonely Planet) ---- Info. from private businesses 4%-- Info. from special events ---- MT community travel guide(s) ---- Magazine/newspaper articles 10%-- Mobile apps 11%-- Montana advertising campaign 3%-- National Park brochure/book/website 8%-- Official MT guidebook magazine 3%-- Online Video 8%-- Other 4%-- Professional online travel reviews 2%-- Regional MT travel guide(s) ---- State Park brochure/website 8%

AllUsed

34% Map applications (i.e. GoogleMaps) 39%14% Search engine (e.g., Google) 40%

5% Used No Sources 39%5% Consumer online reviews (i.e. TripAdvisor) 4%3% Official highway information signs 13%2% Official MT website (VisitMT.com) 3%1% Billboards 1%

-- "Made in Montana" website ---- Brochure information rack 4%-- Guide book (i.e. Frommer's Lonely Planet) ---- MT community travel guide(s) ---- Mobile apps 8%-- Motel/restaurant/gas station employee ---- National Park brochure/book/website 1%-- Official MT guidebook magazine 2%-- Other ---- Regional MT travel guide(s) 6%-- Social media (i.e. Facebook) 3%-- State Park brochure/website 12%-- Visitor information center staff 1%

this report summarizes nonresident visitors to montana during … · 2018. 10. 30. · this report...

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