think like a scientist

THINKLIKE A SCIENTIST

JEFF REICHMAN

@fileunderjeff

Hi, I’m Jeff.

(not steps, just guidelines)

Ask questions

Hypothesize

Experiment

Observe

Analyze & Interpret

Conclude

is my website effective?

vs.

is my website converting newsletter signups at the best possible rate?

ASK BETTER QUESTIONS

what if i change the location of the signup button?

what if i change the text above the signup button?

what if i change the color of the signup button?

what if i write a blog that targets a new audience?

what if i change the size of the signup button?

what if i require less information for the user to signup?

is my website converting newsletter signups at the best possible rate?

what if i call it a weekly update instead of a newsletter?

what if i add a time-based offer?

Hypothesize

!(not ?)

moving the newsletter button to the top of the page will lead to an increase in newsletter signups.

Conclude stuff

WHAT COLORWILL PREVAIL?

things to think about TODAY

asking the right questions?

things to think about TODAY

asking the right questions?

pushing back on bad advice?

things to think about TODAY

asking the right questions?

pushing back on bad advice?

measuring everything that’s important?

things to think about TODAY

asking the right questions?

pushing back on bad advice?

measuring everything that’s important?

being true to the scientific method?

things to think about TODAY

asking the right questions?

pushing back on bad advice?

measuring everything that’s important?

being true to the scientific method?

drawing conclusions too fast?

things to think about TODAY

asking the right questions?

pushing back on bad advice?

measuring everything that’s important?

being true to the scientific method?

drawing conclusions too fast?AM I GETTING BETTER AT THIS?

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Google Logo: http://www.google.comMad Men Logo: http://cdn3.artofthetitle.com/assets/resized/sm/upload/pt/c7/fd/9c/mm_end_frame-0-1280-0-1024.jpgGoogle Labs: http://1.bp.blogspot.com/-XjmnXeUCjaM/TViuo2UzH-I/AAAAAAAAFIs/AUku7ZItMpA/s1600/Google+Labs.png Labs images: variousDog Meme: http://i1.kym-cdn.com/photos/images/facebook/000/234/739/fa5.jpg Question everything: http://trainingandstirring.com/wp-content/uploads/2014/01/keep-calm-and-question-everything-3.png Optimizely: http://www.optimizely.com - 2/10/15Yahoo!: http://www.yahoo.com - 2/10/15AOL screen: http://www.mikerichardson.name/oldaol/MainMenu.png Nailed It: http://craftfail.com/wp-content/uploads/2011/08/cookie-monster-cupcakes-nailed-it.jpg Jumps to conclusions: http://memeshare.net/memes/11/10818.png M&M pic #1: http://upload.wikimedia.org/wikipedia/commons/e/e5/Plain-M%26Ms-Pile.jpg M&M pic #2: ME

Image Credits

THANK YOU!JEFF REICHMAN

@fileunderjeff