thilo konzok asuum

Engaging users the second they are leaving.

We track 45 billion data points

each month to understand what users

haven’t found.

UNDERSTANDING USER INTENTION !

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

MONETIZING PREVIOUSLYWORTHLESS TRAFFIC

ASUUM BOUNCE !

CASE STUDY: WELT (AXEL SPRINGER) !

BUILD CLUSTER ON REFERRER, USER

BEHAVIOR & CONTEXT !

OPTIMIZING FOR ARTICLES THAT LEAD TO

MOST ENGAGEMENT

RELEVANCE PUSH FOR HIGH MONETIZING

ARTICLES !

10,2% 2,4x 0,01€xØ CTR Ø PI Ø VALUE / PI

CASE STUDY: E-COMMERCE

CASE STUDY: E-COMMERCE !

BUILD CLUSTER ON REFERRER, USER

BEHAVIOR & CONTEXT !

RELEVANCE PUSH FOR PRODUCTS THAT SELL BETTER IN THE LONGTERM

!

11,6% x 0,16€Ø CTR Ø VALUE / CLICK

Better user experience and content monetization.

4 BACK-END ENGINEERS

6 DATA & MACHINE

LEARNING ENGINEERS

3 FRONT-END ENGINEERS

!

4 BUSINESS & DESIGN

WHO WE ARE !

Skip the waiting list.!

EIKO@ASUUM.COM | THILO@ASUUM.COM