theo forbath - frog design - strategy & innovation - 4a's strategy festival

4A's Strategy Festival October 2013

Theo Forbath Global VP, Innovation Strategy theodore.forbath@frogdesign.com

Creative

Strategy

Engineering

Innovation Strategy Brand Design Experience Design

Product Design Technology Design Software Engineering frog Think™

Design Research

We bring

game-changing

innovations to market.

Clients come to us with a

broad range of strategic questions:

Our business strategy

practice ensures that the

products and services we

design are market ready and

meet business objectives.

Whether defining a new product or

extending a service portfolio, we

understand how the full ecosystem

is affected.

six

offerings: Futurecasting

Market Attractiveness Evaluation

frogFocus

Ecosystem Landscape Evaluations

Conceptual Architecture

Product Realization Management

Device Manufacturer:

Telco:

DEI:

Global Energy Provider:

Global System

Manufacturer:

Home Energy

FROM:

A World of Things

TO: A World of Smart, Connected, Programmable Things

2nd WAVE Social Graph

3rd WAVE Physical Graph

1st WAVE Information Graph

This has happened

over the last sixty

years of technology

evolution in

three waves

The

First wave

was typified

by computing

experiences

that were

immobile and

lacked

contextual

awareness

Second wave

35

Minimize costs

associated with

maintenance,

repair and

operations, as

well as IT

support.

Generate an

information

layer that can

be monetized

by advertising,

direct

marketing, data

brokering,

research

reports, etc.

Generate an

information

layer that

amplifies the

value of a

product or

service

Better and lower

cost sensors and

communications

have created

entirely new

forms of value.

These are cases

where IoT doesn’t

just amplify a

product, but

creates a

datastream that is

the product.

FOUR FORMS OF

BUSINESS VALUE CREATION

CREATE NEW

VALUE

LOWER

RUNNING COSTS

AMPLIFY

THE PRODUCT

SELL THE

DATASTREAM