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THE START OF SOMETHING GREAT:How you can achieve long term wins

from community fundraisingRowan FosterHead of FundraisingEndeavour Foundation

Community, Events & Corporates Track

Sponsored by

Community, Events & Corporates Track

Community, Events & Corporates Track

Community, Events & Corporates Track

Community, Events & Corporates Track

Community, Events & Corporates Track

THE START OF SOMETHING GREAT:How you can achieve long term wins

from community fundraisingRowan FosterHead of FundraisingEndeavour Foundation

Community, Events & Corporates Track

Sponsored by

Community, Events & Corporates Track

It started with a credit card

Community, Events & Corporates Track

Adam

Sharky

Community, Events & Corporates Track

The bigger picture

Community, Events & Corporates Track

Your environment

Community, Events & Corporates Track

Your problem

Community, Events & Corporates Track

Community, Events & Corporates Track

Your purpose

Community, Events & Corporates Track

Your purpose

Raise funds

Market engagement,

ongoing community

presence

Feed the pipeline for Major Gifts and Gift in

Will

Community, Events & Corporates Track

How might we craft a journey of long term support and success, enhancing Lifetime Value (LTV) and Return on

Investment (ROI)?

Community, Events & Corporates Track

How do you get there?

Community, Events & Corporates Track

Three pillars of success…from my experience

Community, Events & Corporates Track

1. Culture of philanthropy

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Don’t run your own race!

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It’s better together!

Community, Events & Corporates Track

Building philanthropy

Articulate role in mission

• Invite to kick off, info, idea meetings

• Attend meetings

• Talk impact

Seek leadership

• CEO / Board

• Participation

• Referrals

• Thank you / personal meet & greets

Opportunities to engage

• Staff champions

• Thanking

• Host tours

Communicate

• Share wins

• Create staff & volunteer heroes

• Show impact

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2. People & Relationships

Supporters aren’t yours

You are one of theirorganisations

How long they support youdepends on howyou treat them

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Identification

Spot the early adopter!

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Meet Christine

Community, Events & Corporates Track

Be curious & ask questions

What motivates you?

Why do you care so much?

How supportive are you of <charity name>?

Do you support other organisations / causes?

Are there ways we can involve you further?

Community, Events & Corporates Track

Qualifying further

Linkage

InterestAbility

Heather Jimmy & Avril

Community, Events & Corporates Track

Cultivation

• Welcome & onboard right

• Communication is everything

• Respond quickly

• Show you care

• Connect & seek referrals

• Create advocates & ambassadors

Role of Advocates & Ambassadors

Community, Events & Corporates Track

Stephen

Community, Events & Corporates Track

Stewardship

• Thank & communicate impact

• Recognise & celebrate

• Create a self-sustaining community

• Don’t just ask

Community, Events & Corporates Track

Community, Events & Corporates Track

Share your problems…with those you trust

Community, Events & Corporates Track

Getting it wrong

You can’t always ask!

First time fundraiser raised $1500

Received no comms for six months

Only post engagement via Bday SMS

Community, Events & Corporates Track

3. Metrics

Not just how much did we raise??Rather how do we demonstrate broader outcomes & impact?

Community, Events & Corporates Track

Lead vs Lag Metrics

Lag Measures

• # Participants

• $ raised

• Average $ raised per participant

• Return on Investment

• Participant retention

Lead Measures

• # Activities with HV Supporters

• # Referral Opportunities

• GIW or MG prospects identified

• # communication pieces

Community, Events & Corporates Track

If you get it correct…

✓ “It was authentic”

✓ “Brought me closer to cause”

✓ “I was given an opportunity to understand the organisation and how it worked beyond the event”

✓ “I was asked to do more than just be a participant”

✓ “I felt a sense of ownership”

Claire says:

Community, Events & Corporate Track

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