the social media newsroom as the heart of modern public relations

How your social media newsroom

is the heart of modern PR

@darylwillcox

I’m Daryl Willcox

Founder and chairman of

We help PRs, organisations and the media connect, collaborate and tell stories more effectively every day

By nurturing close relationships with the media

And supporting our online services for PR professionals

First in the world to offer an online forward features database

First in the world to offer a public-facing press release wire

First in UK, France and Germany to offer journalist requests

We continue to innovate based on customer feedback

Trad media is slipping

Digital/social is taking over

The world of PR has changed

Journalists Journalists

Bloggers

Influencers

Brand journalists

Customers

Old World vs New World

Customers

Social media

newsroom

BloggersJournalists

Brand journalistsInfluencers

Your newsroom

Is a hub of content and resources

Accessible to all audiences

Provides discipline for content and channels

Social media newsroom benefits

Visual content works well (images/video)

Great for non-newsy news (charity work/alliances)

Good platform for case studies

Excellent for crisis comms

Platform to demonstrate PR internally

Easily found through search

Things to consider

Build your own vs off the shelf

Brand

URL (hosted/third party)

Social feeds (avoid zombies)

Content quality

http://www.dwpub.com/whitepapers/social_media_newsrooms.php

@darylwillcox @DWPub DWPub.com