the social agent

A Realtors guide to developing, planning and implementing a Social Media plan to Grow their

business

Overview

SM 101Social Media Platforms

When and whatCreating a Target

Who and whyBuilding an Audience

Find and attractManage

Social Media 101

• What do we do with it?– Post– Chat– Share– Find– Research– Market– Sell– Buy

Social Media Platforms

• Facebook• Twitter• LinkedIn• Pinterest• Instagram• Houz• Foursquare

Facebook

• Detailed and highly interactive• Photos are great• Connecting posts to people• Sharing is easy• Business and personal combined• Pages can be managed• Approval needed

Twitter

• Fast• Constant• Topic driven• Hashtags• Research• Followers• Direct

LinkedIn

• Professional• Resume like• Updates and posts• Builds respect• Approval needed• Targeted• Referrals

Pinterest

• Photos• Pin• Boards• Topic Driven• Niche• Followers• Sharable

Instagram

• Photos• Tagging• Sharable• Followers• Fun• Place able• Instavideo

Houzz

• Real Estate specific• Photos• Sharable• Listings• Tagging• Wordpress

Foursquare

• Location• Photos• Check-in benefits• Sharable• Tagging• Niche• Camaraderie

Creating a Target

• Who is your ideal customer– Where are they watching– Get their attention– Do they interact– Are they buyers– Are they sellers– Are they other agents– Are you connecting

Why Realtors Don’t Connect

• We are not converting followers into customers– Boring content– Not an “expert”– Same message– Not original than other agents– Your not on topic

How to Connect

• Your audience wants something special– First to know– Inside tip

• Your audience wants to share– Using your content to be a step ahead– First to share

How to Connect

• Content– Give them the topic they want to hear– Teach them something no one else can– How can they win with your information– Pain– They found you…..making them smarter– Cool factor

Back atcha!

• People share people that share– Become a serial retweeter of good info– Brag on them• Nothing gets SM credibility like making them feel like a

player– Give them a shout– Give them credit– Thank them

Follow Through

• Your success with Social Media is a direct result of your follow through– Regular posts are key– Current posts– Don’t kill them with reposting– Have a plan daily by scheduling

What is a Daily Plan?

• Strategically putting your posts in front of your intended clients– What time do they interact the most?– What media are we sharing• Videos• Pics• Blog posts• Listings

– Changing your strategy throughout the day

Daily Plan Example• Morning

– New exciting listing• Something to look at• Easy to understand

• Midday– Expert content

• Blog posts• Market activity

• Late Day– Interactive

• A question• Entertain

Managing Your Audience

• Highest Failure Rate Occurs Here– Regular on topic posts are key– Tell a story all of the time• “Westfield, family oriented real estate”

– Track success and repeat• Did a post do particularly well?• Did a media do better than others?• Stick to things that work….

Interaction is Everything

• Do not become a poster without interaction– Followers will stop paying attention– Followers want to feel like they are special

• Respond to a followers response– Like what they like– Favorite what they retweet– Ask for feedback or opinion– Pay attention to them

• Followers want your interaction-someone will interact with them and get their business. Be that!

Stop or Go?

• Some platforms are not best for your clients– Twitter may not be the best way for you to

communicate with your audience– LinkedIn may be more for recruiting or a place to

share your credentials• By tracking and paying attention you will know

where the interaction is and that is where you should stay

• Quit anything that is not giving you a return

How to Manage

• Each as 1 is best• Hoot suite if you need to do scheduled posts

or repeat posts• Do not over automate– Your audience knows that you are doing this and

will get bored• Associate with each other– Post to blog and it shares to all others

The Magic Share

• Want to know how to really leverage Social Media?– Learn to get a share

• Likes are ok• Shares are awesome

– Ask for them– Give them a reason to

• Be the first to know• Have the best info• Be entertaining

The Magic Share

• Do not obsess over them– Some posts do not ever get noticed– Track which posts worked

• Be relative– What would you audience like to share– Give them content

• Super fans– Your audience wants to share you– Your success is important to them

Facebook Group

Twitter Page

Blog

Pinterest

Houzz

Google +