the semiotics of loyalty
Post on 20-Jun-2015
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DESCRIPTION
Demystifiying of the word "loyalty" and to put some linguistic framework for the business of loyalty marketing
TRANSCRIPT
Observations by
Wong Wan-Ling
circa July 2009
The Semiotics of Loyalty
Loyalty is a concept.
A loyal customer means nothing if
he and his actions does not translate to
business benefit.
Loyalty is not confined to a singular dimension.
It is a mixture of attributes.
Behavioural Loyalty
Attitudinal Loyalty
Demographical Loyalty
Only True Loyalty brings business benefit.
Profitability Advocacy Cost Efficiency
Loyalty Marketing as a tool must be a meaningful meeting of supply-side (seller) needs,
and demand-side (buyer) characteristics.
Having a loyalty strategy does not equate to running a loyalty
scheme.
Not having a loyalty strategy is a sign of corporate disinterest
in customer-centricity.
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