the search agency's trends in paid search report q2 2013
Post on 14-Sep-2014
800 Views
Preview:
DESCRIPTION
TRANSCRIPT
Trends in Paid Search Q2 2013The Search Agency
P ropr i e t a ry and Con f i den t i a l
Overall Paid Search Trends
2
3P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall impressions increased 7.5% YoY and 20% QoQ.
4P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall search engine clicks increased 5.2% YoY but decreased 6.4% QoQ.
5P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
CTR across search engines decreased 2.1% YoY and 22% QoQ.
6P ropr i e t a ry and Con f i den t i a l
Overall Trends in Paid Search
Overall CPC across search engines increased 10% YoY and 17.3% QoQ.
7P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s clicks increased 4.1% YoY and Bing’s clicks increased 12.9% YoY. Total clicks fell on both engines in Q2, dropping 7.1% on Google and
4.1% on Bing QoQ.
8P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
CPCs increased across both search engines YoY. Google’s average CPC increased 8.3% YoY and 21.2% QoQ, while Bing’s average CPC
increased 18.9% YoY and remained relatively flat QoQ.
9P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s desktop CPCs increased both YoY and QoQ, by 9.6% and 20% respectively. Smartphone CPCs decreased 4.9% YoY but increased
23.8% QoQ. Lastly, tablet CPCs increased 25.3% YoY and 27.8% QoQ.
10P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ. Smartphone CPCs decreased 3.7% YoY and more dramatically QoQ, by 13.8%. Tablet
CPCs increased 8.9% YoY and remained relatively flat QoQ.
11P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s click share fell to 86.9% in Q2, marking a minimal decrease YoY and QoQ.
12P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Google’s spend share fell to 83.8% in Q2—a 2.5% decrease YoY and a 3.1% increase QoQ.
13P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Smartphones and tablets continued to gain click share on Bing in Q2. Desktop share fell to 83.5%—a 9.1% decrease YoY and a 3.1% decrease
QoQ.
14P ropr i e t a ry and Con f i den t i a l
Trends in Paid Search by Search Engine
Smartphones continued to gain share on Google in Q2, while tablet share increased YoY and decreased QoQ. Desktop click share fell to 71%,
marking a 14.9% decrease YoY and a 1.2% decrease QoQ.
P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
15
16P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop spend share decreased by 12.5% from 85.2% to 74.5% YoY and decreased by 2.5% from 76.5% QoQ. Smartphone spend share increased by
70.4% from 8.4% to 14.2% YoY and increased by 12.0% from 12.7% QoQ. Tablet spend share increased by 74.7% from 6.4% to 11.2% YoY and increased 4.2%
from 10.8% QoQ.
17P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop impression share decreased 12.4%, from 89.2% to 78.1% YoY.
Tablet impression share increased 77.9%, from 5.3% to 9.5% YoY.
Smartphone impression share increased 131%, from 5.4% to 12.4% YoY.
18P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Desktop click share decreased 14%, from 84.5% to 72.7% YoY.
Tablet click share increased 53.7%, from 7.2% to 11% YoY.
Smartphone click share increased 97.1%, from 8.3% to 16.3% YoY.
19P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Smartphone CPC decreased 4.8% YoY but increased 21% QoQ.
Tablet CPC increased 25.1% YoY and 24.5% QoQ.
Desktop CPC increased 12% YoY and 15.9% QoQ.
20P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s share of total clicks on tablets decreased from 93.9% to 89.1% YoY.
21P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s click share on smartphones increased from 93.4% to 94.1% YoY but fell from 94.7% QoQ.
22P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Device
Google’s share of total clicks on desktops decreased 2% from 86.7% to 84.9% YoY.
P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
23
24P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA spend increased 347.2% YoY and decreased 14% QoQ.
25P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.
26P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.
27P ropr i e t a ry and Con f i den t i a l
Paid Search Trends by Ad Format
13.1% of total PLA clicks came from tablets. Share of PLA clicks from smartphones more than tripled QoQ and desktop clicks decreased 12.5%
QoQ.
Trends in Paid Search Q2 2013The Search Agency
top related