the sci/tech community, societies and scholarly publishing october 2001 paul canning director,...

The Sci/Tech Community, The Sci/Tech Community, Societies and Scholarly Societies and Scholarly

PublishingPublishing

October 2001October 2001

The Sci/Tech Community, The Sci/Tech Community, Societies and Scholarly Societies and Scholarly

PublishingPublishing

October 2001October 2001

Paul CanningDirector, Publication and Information Marketing

History of the IEEEHistory of the IEEEHistory of the IEEEHistory of the IEEE

1884: 5 major industrialists including Thomas Edison prepare for the first Electrical Exhibition

prominent members such as Nicolai Tesla, Alexander Graham Bell, Guglielmo Marconi

the tradition continues: Andy Grove, Vin Cerf, David Boggs (Ethernet), and others...

A Tradition of FirstsA Tradition of FirstsA Tradition of FirstsA Tradition of Firsts

The first paper published on the Internet in IEEE Transactions on Computing

The word “Software” is used for the first time in IEEE Transactions on Computing

IEEE’s three core IEEE’s three core businessesbusinessesIEEE’s three core IEEE’s three core businessesbusinesses

PublishingConferencesMembershipOther

51%25%

20%

4%

IEEE MembershipIEEE MembershipGrowing since 1884Growing since 1884

IEEE MembershipIEEE MembershipGrowing since 1884Growing since 1884

0

50

100

150

200

250

300

350

400

1965 1970 1975 1980 1985 1990 1995 2000

(in thousands)

IEEE membership IEEE membership statisticsstatisticsIEEE membership IEEE membership statisticsstatistics Employment

•60% corp, 15% acad, 11% govt

Geography•62% US, 38% non-US

Education•29% PhD, 38% grad, 31% BS/BA

Age•58% 45 or younger

Gender•93% male / 6% female

IEEE ConferencesIEEE ConferencesIEEE ConferencesIEEE Conferences

Over 300 conferences each year worldwide (80 in Asia)

Over 100,000 attendeesRun by experts in the field,

not staffPerceived by members &

customers to be fastest way to cutting edge info

Defining customer valueDefining customer valueSource: Philip Kotler, Source: Philip Kotler, Marketing ManagementMarketing Management, 8th Ed., 8th Ed.

Customer- Delivered

Value

Total Customer

Value/

Total Customer

Cost =

7 7 factors of customer-factors of customer-delivered valuedelivered value7 7 factors of customer-factors of customer-delivered valuedelivered value

1. Depth of content2. Quality of content3. Usage4. Online product features5. Communication6. Customer Support7. Price

IEEE = depth of IEEE = depth of contentcontentIEEE = depth of IEEE = depth of contentcontent IEEE/IEE Electronic Library…

•All IEEE & IEE journals, conferences & standards with INSPEC subset

•13 year backfile•Over 700,000 articles•Over 4,000 publication titles•From more than 400,000 authors

Over 30% of world’s literature

IEEE = quality of IEEE = quality of content content Source: ISI 1999 Journal Citation ReportSource: ISI 1999 Journal Citation Report

IEEE = quality of IEEE = quality of content content Source: ISI 1999 Journal Citation ReportSource: ISI 1999 Journal Citation Report

9 of Top 10 in Elect Eng (205 journals analyzed)• 28 of Top 30• 42 of Top 60

8 of Top 10 in Telecommunications (45 journals) 7 of Top 10 in Computer Sci H’ware &

Architecture (314 journals)• 2 of Top 5 in Computer Theory & Methods• 4 of Top 10 in Software, Graphics & Programming• 4 of Top 10 in Information Systems• 2 of Top 10 in Artificial Intelligence

3 of Top 10 in Applied Physics (48 journals) 4 of Top 10 in Robotics & Automation (67

journals) #1 cited journals in Aerospace, Biomedical

Engineering, Manufacturing & Transportation!

6 6 New Publications in New Publications in 20022002

6 6 New Publications in New Publications in 20022002

IEEE Antennas and Wireless Propagation Letters

IEEE Transactions on Mobil Computing IEEE Transactions on Molecular, Cellular

and Tissue Engineering IEEE Transactions on Nanotechnology

(online only) IEEE Pervasive Computing Magazine IEEE Transactions on Wireless Communications

IEEE online product IEEE online product featuresfeaturesIEEE online product IEEE online product featuresfeatures

Fallen behind in feature development

IEEE subscriber online IEEE subscriber online usage usage May - July 2001May - July 2001

IEEE subscriber online IEEE subscriber online usage usage May - July 2001May - July 2001

3.1 million PDF’s downloaded May - July 2001

700,000 documents available

4.4 views per article

968

1,117 1,064

-100200300400500600700800900

1,0001,1001,200

May June July

CommunicationCommunicationCommunicationCommunication

Established Library Advisory Council

Added Customer Relations Mgr

Customer supportCustomer supportCustomer supportCustomer support

Centralizing customer support at IEEE

Adding to staff

Price of engineering Price of engineering journals journals Source: Library Journal April 2001Source: Library Journal April 2001

Price of engineering Price of engineering journals journals Source: Library Journal April 2001Source: Library Journal April 2001

$0

$200

$400

$600

$800

$1,000

$1,200

2001

Avg Eng J ournalAvg IEEE J ournal

How IEEE sets its pricesHow IEEE sets its prices 2001 prices of engineering journals / equalized to 500 2001 prices of engineering journals / equalized to 500 pagespages

How IEEE sets its pricesHow IEEE sets its prices 2001 prices of engineering journals / equalized to 500 2001 prices of engineering journals / equalized to 500 pagespages

$681 $560 $396 $281 $173 $0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

Avg Elsevier Eng Jrnl

Avg Commercial Eng Jrnl

Avg Egr Jrnl

Avg NFP Egr Jrnl

Avg IEEE Jrnl

Avg IEEE Jrnl in ASPP

$1,000

Price v. value of online Price v. value of online usageusagePrice v. value of online Price v. value of online usageusage

3.1 million PDFs used by IEEE customers May - July 2001

•1,033,000/month average

Avg NFP copyright fee = $14.60• IEEE = $10, ACM = $5, ACS = $20, AIP =

$18, IEE = $20

At $14.60/article =– $15 million/month

Or $180 million/year in customer delivered value

IEL provides IEL provides outstanding valueoutstanding valueIEL provides IEL provides outstanding valueoutstanding value

Package– ASPP– POP Plus– IEEE Standards– IEE Print– INSPEC subset– TOTAL

– IEL price

Package price$24,995$ 42,995$ 40,000$ 9,725$ 6,600$124,310

$84,995

Electrical EngineeringElectrical Engineering

Journal Price & Citation Value Map Journal Price & Citation Value Map Electrical EngineeringElectrical Engineering

Journal Price & Citation Value Map Journal Price & Citation Value Map

IEEE

D

C

E

AB

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

Pri

ce

The problem of pricing The problem of pricing vs online costsvs online costsThe problem of pricing The problem of pricing vs online costsvs online costs

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000 Robotics & AutoSys (Elsevier)

J rnl Robotic Sys(Wiley)

Int J rnl CompInt Mftg (Taylor& Francis)AutomaticControl (IEEE)

IEEE pricing in 2002IEEE pricing in 2002IEEE pricing in 2002IEEE pricing in 2002

Will continue to deliver value to our customers

IEEE Board has voted to be 2/3 of average price…

Look at total expenditure, not just % increases

News for libraries 2001News for libraries 2001News for libraries 2001News for libraries 2001

“ What’s New @ IEEE for Libraries” opt-in e-mail newsletterwww.ieee.org/whats-new

Wiley - IEEE PressIEL User Group

dhelman@MIT.EDU

IEEE ValuesIEEE ValuesIEEE ValuesIEEE Values

Not-for-profit organizationMission is

to serve membersto disseminate information

Publish high-quality material at below market average prices

Survive, and grow, in a competitive environment

IEEE Congratulates IEEE Congratulates CONCERT on CONCERT on

its Third Anniversaryits Third Anniversary

IEEE Congratulates IEEE Congratulates CONCERT on CONCERT on

its Third Anniversaryits Third Anniversary