the science of beauty ® brilliance fire sparkle the global leader in diamond brilliance, fire and...

The Science of Beauty®

Brilliance Fire Sparkle

The Global Leader in Diamond Brilliance, Fire and Sparkle Certification262-242-1111 • www.gemex.com • info@gemex.com

Ever since I have purchased my first Gemex certified ring, I have not bought any more diamond jewelry without it!

I am truly convinced that diamonds bought without a Gemex certificate isn't worth the other papers that diamond may have.

-Stephanie Karen Munn

Diamond Consumer

Washington, USA

Proven to Increase Diamond Sales &

Margins

Bright Ideas for Beautiful Diamonds

Focus on the romance of diamondsIncrease Margin on every diamond soldSell certified diamond beautyEasy for the consumer to understandIncrease consumer confidence and trust

GemEx Background

Randy Wagner– BSEE, MSEE, GemEx Founder, Diamond

Consumer Kurt Schoeckert

– BSME, GemEx Founder, Diamond Consumer

The Diamond ‘Cut’ Debate What consumers want in a diamond

The BrillianceScope®

The global leader in diamond Brilliance, Fire & Sparkle Certification

What is Light Performance

Light Performance can’t be predicted, it must be measured

Scientific, Objective and Independent Measurement!

The BrillianceScope

GemEx retains ownership of all BrillianceScopes

Nearly 200 units installed around the world

Over 2 million diamonds have been measured, and sold with GemEx Certificates

Diamonds sold with GemEx in USA, UK, Europe, India, HK and China

The GemEx Certificate

Increasing Sales and Profits – GemEx’s Strong Track Record

GemEx pioneered the concept of measuring light and certifying a diamond’s brilliance, fire and sparkle

More than 3,500 retail doors and their suppliers have increased diamond sales and margins

Millions of diamonds have been measured and processed for GemEx Certificates

Major Chain Programs utilizing GemEx The Leo Diamond Radiant Star Star 129 Tolkowsky And More

Increasing Sales and Profits – GemEx’s Strong Track Record

Over ten years of proven success in helping dramatically increase sales and profits. Three examples:

GemEx Survey - $6200 vs. $9200 diamonds

Retail Chain A 30% of Customers were willing to pay 25% more

Retailer B 1st year: loose diamond sales doubled. Loose Diamond Sales for December 2005 were up 56%

New diamond line with The GemEx Certificate was the major contributor to increase. Two ‘Very High’ ratings and one ‘High’ rating on The GemEx Certificate.

How does GemEx help Retailers sell diamonds?

www.gemex.com/training GemEx Certificate GemEx BrillianceScope

Viewer GemEx Live Report

online and interactive

GemEx Mobile m.gemex.com

GemEx Training

Selling Diamonds with GemEx

• We have all been to restaurants or events with hundreds of diamonds in the room…One or two of those diamonds stand out…What makes those diamonds stand out?

• Superior Brilliance, Fire & Sparkle!

• Show your customers the Certificate and explain that each individual diamond is certified for its Light Performance

• Use the Viewer to show the differences in diamond Light Performance

• What does your customer prefer?

• Choose a beautiful diamond using the Viewer and Certificate

www.gemexlive.com

• GemEx Live Report

• How often do your customers want a 2nd opinion from family and friends before they buy?

• How do you convince a customer who is comparison shopping?

• What if your customer could show their diamond to someone else without leaving your store?

• When your customer is home at night, how exciting will it be when they can see your diamond online?

• Use the internet to your advantage…put the diamond id on your business card along with your website link to www.gemexlive.com

• Keep your connection with your customer

• Enter diamond ID’s and compare diamonds• Compare to median diamond

• Compare to other diamonds customer interested in buying

GemEx Mobile

• How often do you see your customers using their phones when they walk in your store?

• Send them the Brilliance, Fire & Sparkle Certificate of the diamond they are interested in buying directly to their phone

• http://m.gemex.com and enter their mobile phone number

Why GemEx WorksSell Brilliance, Fire and Sparkle

GemEx is not just a Certificate

Selling the beauty of the diamond

Fulfil the needs of your customer

Customers pay for quality when they see it, understand it and trust it

Enhancing relationships and showing them the WOW!

• Presentation Tips• Where have you been when you

noticed a great diamond?

• There are many diamonds in the room at cocktail parties and restaurants

• Only one or two stand out

• What makes those diamonds stand out?

• The Brilliance, Fire and Sparkle of the diamond

• Our diamonds are certified for superior brilliance, fire and sparkle.

• Presentation Tips• With our beautiful diamond, every diamond is certified

for brilliance, fire and sparkle.

• You are guaranteed that you will be buying a beautiful diamond when you purchase and wear one of these diamonds.

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