the rod deck of business model atoms: creatively plan, deliver, and manage an awesome customer...

Red  Ocean  Disrup/on  (ROD)  Deck      

Dr.  Rod  King  @rodkuhnking  

A  Business  Model  Deck  For  

Red  Ocean  Disrup1on    

 #BMDeck.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Rapidly  Master  A  Quartet  of  Business  Tools:  

 *  (Blue  Ocean)  Strategy  

*  Design  Thinking    

*  Business  Model  Innova1on  

*  Lean  Startup  Methodology  

Every  Card  or  “Element”  In  a  Red  Ocean  Disrup1on  (ROD)  Deck  

Can  Be  Considered  As  

The  Center  of  a  Cluster  Diagram    

The  ROD  Deck  is  Designed  For  Holis/c  Problem  Solvers  

q   Brainstormers  (Idea  Generators)  q   Planners  q   Strategists  q   Design  Thinkers  q   Business  Modelers  q   Innovators  q   Lean  Startups  q   Project  Managers  

ITENN  

 #BMDeck.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

RED  OCEAN  DISRUPTION  (ROD)  DECK    A  Business  Periodic  Table  of  Over  50  Elements  for  …  

Rapidly  Mastering  Design  Thinking,  (Blue  Ocean)  Strategy,  Business  Model  InnovaIon,  and  Lean  Startup  Methodology    

Red  Ocean  Disrup/on  (ROD)                                                Deck  

 Enterprise  (13  Atoms)  

 Environment  (13  Atoms)  

 Risk  Analysis  (13  Atoms)  

 Ac/ons  

(13  Atoms)  

Enterprise  

Who  is    the  

customer/  user?  

What  is    the  

product/  service?  

How  is  the  

product/  service  

delivered  to  customers?  

What  is    the  

customer’s  main  goal  (Job  to  Get  Done)?  

What  are  problems/  pains/  

barriers/  obstacles?  

What  is  the  

big  urgent  problem/  

pain  (solu/on/  benefit)?  

What  are  key  inputs/  partners/  suppliers?  

What  are  internal  resources  (people;  infra’;  

technology)?  

What  are  the  

key  ac/vi/es  or  processes  (strategy)  of  

organi-­‐za/on?  

What  are  solu/ons/gains/  benefits  (value  

proposi1on)?  

What  is  the  Cost  

(Structure)?  

What  are  the  Revenue  (Streams)?  

What  is  the  Profit  

(Margin)?  

Environment  

What  is  the  industry/  market  of  product  or  service?  

What  are  subs/tute  or  alterna/ve  products  or  services?  

Who  are  direct  

compe/tors?  

Who  are  indirect  

compe/tors?  

Who  are  new  entrants  or  startups?  

Who  are  comple-­‐mentors?  

What  is  the  (regional)  geographical/

online  loca/on?  

What  are  influen/al  media,  

influencers,  and  other  

stakeholders?  

Who  are  non-­‐

customers  or  prospects  of  product/service?  

What  are  trends  and  events:  

PESTLIED?  

What  is  financial  value  

(trade-­‐off)?  

What  is  economic  value  

(trade-­‐off)?  

What  is  social  value  

(trade-­‐off)?  

Risk  Analysis  

What  are  forces  for  the  system  (enterprise)?  

What  are  forces  against  

the  system  (enterprise)?  

What  are  the  strengths?  

What  are  the  weaknesses?  

What  are  the  opportuni-­‐

/es?  

What  are  the  threats?  

What  is  the  

bargaining  power?  

What  is  the  rivalry  or  

level  of  compe//on?  

What  is  the    a@rac/ve-­‐ness?  

What  is  the  

compe//ve  advantage?  

Who  is  top  dog/  market  leader?  

Who  is  the  

underdog?  

Who  is  the  

disruptor?  

Ac/ons  

Understand  (Review)  

Observe  (Define/  Measure/  Analyze)  

Ideate  (Generate)  

Build  (Pretotype/  Prototype/  

Pilot/  Full  Scale)  

Measure  (Test)  

Learn  (What  works/  What  does  not  work/  Lessons)  

Eliminate  

Reduce  

Increase  

Create  

(Mission/Vision/  Goals/  

ObjecIves/  Strategies/  

TacIcs/Tasks)  

Appendix  

       Every  Great  Idea  Sails  Through  a  Lifecycle  of  5  Stages  

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

1.    CONCEPT  

(PROBLEM/IDEA)    

2.  PRETOTYPE  

3.  PROTOTYPE  

4.                          PILOT      

5.                            FULL  SCALE  

    Product-­‐

Market  Fit:  Build-­‐

Measure-­‐Learn    

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 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

1   2   3   4   5  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ………………………………..………………….  

RED  OCE

AN   BLU

E  OCEAN

Solu/on  Gain:  (Un)Known  

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Problem  Pain:  (Un)Known  

Method  (Strategy)  

1   2   3   4   5  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ………………………………..………………….  

RED  OCE

AN   BLU

E  OCEAN

Solu/on  Gain:  (Un)Known  

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Where  currently  are  we?   Where  must  we  

go?  

Problem  Pain:  (Un)Known  

Method  (Strategy)  

1   2   3   4   5  Industry/Market/Customer  Goal  (Job  To  Get  Done):  ………………………………..………………….  

RED  OCE

AN   BLU

E  OCEAN

Solu/on  Gain:  (Un)Known  

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

Where  currently  are  we?   Where  must  we  

go?  

Problem  Pain:  (Un)Known  

1   2   3   4   5  

(To  Do/Vision)  (Done)   (Doing)  

Industry/Market/Customer  Goal  (Job  To  Get  Done):  ………………………………..………………….  

ATOM   ICON   DESCRIPTION   SYMBOL   QUESTION  

CUSTOMER   CS   Who  is  the  customer?  

PRODUCT   PS   What  is  the  product/service?  

CHANNEL   CH/CR   How  is  the  product/service  delivered  to  customer?  

GOAL/JOB   JTGD   What  is  the  customer’s  main  goal  (Job  To  Get  Done:    Physical/Intellectual/Emo/onal/Spiritual  Hierarchy)?  

PROBLEM   Prob   What  are  problems/pains/barriers/obstacles?  

VALUE   VP   What  is  the  big  urgent  problem/pain  (solu/on/benefit)?    

INPUT   KP   What  are  key  inputs/partners/suppliers?  

INTERNAL  RESOURCES  

KR   What  are  internal  resources  (people;  infra’;  technology)?    

PROCESS   KA   What  are  key  ac:vi:es  or  processes  of  the  organiza:on?    

SOLUTION   Soln   What  are  solu/ons/gains/benefits?    

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

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ATOM   ICON   DESCRIPTION   SYMBOL   QUESTION  

CUSTOMER   CS  

PRODUCT   PS  

CHANNEL   CH/CR  

GOAL/JOB   JTGD        

PROBLEM   Prob  

VALUE   VP      

INPUT   KP  

INTERNAL  RESOURCES  

KR      

PROCESS   KA      

SOLUTION   Soln      

 #BMYacht.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h@p://businessmodels.ning.com  &  h@p://twi@er.com/RodKuhnKing  

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ATOM   ICON   DESCRIPTION   SYMBOL   QUESTION  

INDUSTRY   Ind   What  is  the  industry/market/sector/niche  of  product?  

SUBSTITUTE   Sub   What  are  subs/tute  or  alterna/ve  products/services?  

DIRECT  COMPETITOR  

DC   Who  are  direct  compe/tors:  enterprises  having  products  with  similar  func1onality  and  shape/form?  

INDIRECT  COMPETITOR  

IC   Who  are  indirect  compe/tors:  enterprises  having  products  with  similar  func1onality  but  different  shape/form?  

NEW  ENTRANT   NE   Who  are  new  entrants  or  startups?  

COMPLEMEN-­‐TORS  

Compl   Who  are  complementors:  enterprises  that  provide  accesso-­‐ries  or  to  which  given  product/service  serves  as  input?  

LOCATION   Locn   What  is  the  geographical  loca:on  of  given  enterprise?    

INFLUENTIAL  MEDIA  

IM   What  are  influen:al  media,  influencers,  and  other  stakeholders  in  the  loca:on?  

NON-­‐CUSTOMERS  

NC   Who  are  non-­‐customers  or  prospects  of  product/service?    

TRENDS   Trnd   What  are  trends  and  events  related  to  industry:  PESTLIED  -­‐PoliIcal/Economic/Social/Technological/Legal/InternaIonal/Environmental/Demographic?  

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ATOM   ICON   DESCRIPTION   SYMBOL   QUESTION  

INDUSTRY   Ind  

SUBSTITUTE   Sub  

DIRECT  COMPETITOR  

DC  

INDIRECT  COMPETITOR  

IC  

NEW  ENTRANT   NE  

COMPLEMEN-­‐TORS  

Compl  

LOCATION   Locn      

INFLUENTIAL  MEDIA  

IM  

NON-­‐CUSTOMERS  

NC  

TRENDS   Trnd        

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