the retail experience, reimagined

Post on 08-Jun-2015

117 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Retail Optimization with a mobile apps by Taptera

TRANSCRIPT

The Retail Experience, Reimagined THE TAPTERA IPAD APP

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

S

Traditional Retail Sales Cycle

KEYCustomerSales Assoc.

S

Traditional Retail Sales Cycle

THE RESULTS

Longer Sales CycleUnclear customer needs lead to trying multiple beds that are not a good fit

Disparate Product InformationFull product knowledge most likely spread across multiple employees

Limited to on-floor productsEmployees can only show products on the floor – no way to show value of ‘Out of Stock’ or ‘Arriving Soon’ inventory

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

MF

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

MF

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

MF

MF

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

MF

MF

S

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

MF

MF

MF

S

A New ExperienceKEY

CustomersSales Assoc.Empowering the Human Element of Sales

THE RESULTS

Shorter Sales CycleDetailed attributes of each product, popular filters, and sales-suggestion tools shorten the time to buy

Improved Customer ExperienceEmployees with detailed product information at their fingertips, improve the buying exerience

Limited to on-floor productsEasily show customers all products available, even those not in the store – take an order, and even schedule delivery all within the app

A Better Customer Experience• Enhance 1-on-1 conversations – Provides the employee & customer a digital

showcase to discuss the product

• iGeneration Retail – Meet the growing expectations of a new retail generation

• Utilize analytics – Predict trends and sales cycles specific to a store or region

Provide A Product Knowledge Base• Train employees – Customized training modules to increase product knowledge

• Push notifications to stores – e.g., announce sales, promote internal contests, distribute new sales materials

Shorten the Sales Cycle• ‘Show and Sell’ – Drive sales with real-time interaction of products

• Mobilize the Retail Floor – Make sales transactions from anywhere

• Naturally Cross-Sell – View products commonly purchased together

• Define a Proven Sales Process – Standardize the sales experience by creating a linear process within the app

top related