the renaissance of music

The Renaissance of Music

citizensound the sound of brands, the brand of sound

The music cloud

360 holistic brand&bands fans

Live merchandise online mobile

radio promoter app manager label Indie manufactured money spotify

Last.fm community investment nokia

iPod facebook myspace DIY

Start here 33,000 BC

And further…125 AD

Getting closer

Nothing is more important than…

the relationship between…

the music maker & the music lover

Primarily filtered through here…

Via Label &

promoters

20th century 21st century

Now here…

Via Label &

promoters

20th century 21st century

Label

here

20th century 21st century

Via Label &

promoters

Label

media

here

20th century 21st century

Via Label &

promoters

Patron brand

Label

media

here

20th century 21st century

Via Label &

promoters

Patron brand

Label

media

DIY Direct

And here

Patron brand

Label

media

DIY Direct

20th century 21st century

Venture Capital

Via Label &

promoters

Labels are relatively new

Pre-history 0 20th 21st

Patrons have always played their role…

Greek, Aztec & Nubian through to the de Medici

family and beyond

Pre-history 0 20th 21st

Music makers & music lovers used to be much closer

DIY Direct

Pre-history 0 20th 21st

NEW formats/technologies spread the love...

A renaissance of music as music not music as ‘product’

Example: The rise of House Gigs

Music Industry = OUT NOW!

Creating short-term marketing patterns around PRODUCT

Marketing investment

0 1 2 3 4 5 6 7 8 9 10 11 12

Weeks

Tough for most musicians…

Money

Number of musicians €0

-€

+€

Most musicians make no money, some lose money and a very few make huge money…

Money

Number of musicians €0

-€

+€

Music = OUT ALWAYS

A Fan’s awareness is triggered by more than just PRODUCT

DIY model means a target of gradual growth over time

Time

Money

€0

-€

+€

Number of musicians

It also confronts the definition of Success

Lots of Money

Fame

Youtube clicks

Number 1

A nice life

Playing to people who love what you do, not who you are

Sex, Drugs, Rock n Roll

From OUT NOW to OUT ALWAYS: Skill set shift also…

•  Manager •  A&R •  Marketing •  Distribution •  Legal advisor •  Financial controller •  Promoter

From OUT NOW to OUT ALWAYS: Skill set shift also…

•  Manager •  A&R •  Marketing •  Distribution •  Legal advisor •  Financial controller •  Promoter

•  A&R •  Community manager •  Social Media Strategist •  Fanbase Manager •  Design Manager •  Tech •  Communications Strategist •  Financial controller •  Legal advisor •  Audio-visual producer •  Content manager •  Brand Strategist •  Sales team •  Etc…

Who does what?

Little ideas become movements during times of social upheaval and economic downturn

lots of little ideas right now…

Fanfarlo solobasssteve

Looking forward to hearing more now…

E-Mail paul@citizensound.net

Web www.citizensound.net

Skype citizensound

Flickr citizensound

Soundcloud citizensound

Twitter citizenbay

Friendfeed citizenbay

Credits

Song is “One Step” from the album ‘Behind Every Word’ by the musician & thought-provocateur Steve Lawson

You can find him here - www.stevelawson.net