the recruiting landscape is changing

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The Patient Recruitment Landscape is Changing, so Where do We go From Here?KIMBERLY COMPTONDIRECTOR MARKETING AND RECRUITMENT

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Today’s Webinaro We will highlight the fundamentals of effective patient recruitment and

discuss the new standards for success in today’s complex clinical trials.o Learn why your old “go to” recruitment tactics are no longer workingo Why tracking the effectiveness of your efforts is keyo Find out what some sites are doing to recruit patients that is new and

different

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In the Last 10 Years Much has Changedo Studies are more complexo Inclusion / Exclusion more difficulto Ad budgets that were 25K are now

3K or 5K if you even get an advertising budget

o The way people get their information is more fragmented

o According to ACRP the drug developers need to double and nearly triple their timelines

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Some Things Never Change…

Completed patients

Consented

Pre Screened

Patients Identified

or available

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Recruitment by the Numbers11% of sites in a given trial typically fail to enroll a single patient

37% under enroll

39% meet goals

13% exceed enrollment goals

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What Are the Challenges?

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What do patients say?

94 % of

people say that they recognize the

importance of clinical research

76%

of those who have participated, said

that the experience was positive and met or exceeded their

expectations

12% said that they

have spoken with their doctor

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Tracking Your Progress

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Why Are Our Old “go to” Recruitment Tactics Are No Longer Working.

Fragmentation of

Media

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We Must get the Patients’ Attention and Keep Them Engaged if they do not Qualify for their First Study.

42% Do

Nothing

35% Continued Searching

23% Give Up

Of those who actively seek out clinical

trials 40%

are more likely to stay in a trial than

those you recruit from

your database

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Top 7 Ways People Report Finding Out About Clinical Trials.

Internet (Websites,

Social Media,

Online ads, Online

classified etc.)

46%

Media (TV, Radio,

Newspapers

combined) 39%

Email 32%

Research Center Ads

28%

My Physicia

n or Nurse

23%

Mail 21%

Friends or Family

13%

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There is no Silver Bullet!Be strategic & targeted

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Social Mediao Facebooko Pinteresto Twittero Instagramo YouTubeo LinkedIn

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What You Need to Knowo There are apps that help you to manage

the many social media websites they are called social media scheduling tools.

o The best time to reach people through social media is late afternoons and evenings.

o It is important that you respond to everyone who comments, likes or retweets.

o Look into StudyKik as an option for indication specific postings of your ads

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Online Classified Adso Craig’s Listo Backpage.como Oodle

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YouTubeo Be sure you

set up a pageo Post all of your

TV ads and begin to build a library

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Radio Alternativeso Pandorao iHeartRadio

o They offer Geo targeting by:◦ Age◦ Gender◦ Location◦ Genre

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Pay for Referral Services

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Your Website

74 %• Say they will likely revisit a

site if it is mobile optimized

o Is it friendly and welcoming?o Is it easy to register?o Is it mobile optimized?

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Speak to Your Audience

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Questions?Also, what are you doing that you would like to share?

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Thank You!