the real cloud ” opportunity for software business !

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“The Real Cloud” Opportunity for Software

Business !

Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand23 August 2011

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Cloud Computing Trends

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Gartner Top 10 Strategic Technologies

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Gartner Hype Cycle of Emerging Technologies 2011

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Next Major Computing Cycle

Source: Morgan Stanley 2009

6Source: wikipedia

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SmartPhones

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SmartPhone Market Shares Q1 2011

Source :Gartner 2011

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Tablets

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Tablet Sales Prediction

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iPhone

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iPad

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iCloud

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Four Converging Trends That Will Change the Face of IT and Business

Cloud

Business impact of social computing

Context Aware Computing

Pattern Based Strategy

Source : Gartner

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“Cloud computing will transform the IT industry as it will alter the financial model upon

which investors look at technology providers, and it will change vertical industries, making the impact of the Internet on

the music industry look like a minor bleep,”.

Peter Sondergaard, senior vice president at Gartner

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Public Clouds Will Grow To 10%

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44% of Large Enterprises are Interested in Building a Private Cloud

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Cloud Computing Era

Source: ITRI ASOCIO Summit 2010

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Cloud Computing Value Chain

Source: ITRI ASOCIO Summit 2010

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What is Cloud Computing?

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Cloud Computing is Internet-based computing, whereby shared resources, software,

and information are provided to computers and other devices on demand, like the electricity grid.

Definition (Wikipedia)

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Cloud Computing

No Capital Expenditure

Pay as you go

Pay only for what you need

Application Programming Interface (API)

Scalability and Elastic Capacity

Reliability

Device and location independence

Source : Architecting for the cloud : Amazon Web Services

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Cloud Computing Sample Architecture

Source : Wikipedia

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Architecture for Cloud Computing

Design for Failure

Decoupling

Elasticity

Security

Break Constraints

Think Parallel

Different Storage Option

Source : Architecting for the cloud : Amazon Web Services

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Three layers of Cloud services

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Cloud Service Providers

Source : http://www.jansipke.nl/top-cloud-computing-providers

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Deployment Model

Source : Wikipedia

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You need a massive infrastructure

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Is this just Hosting 2.0?

Cloud Players Hosting Players

Only few can afford billions dollar investment on data centers

Hundreds of them aroundthe world

No, they have different architecturesand business model

Source : I’m Cloud Confused

Hosting Players

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Cloud : Reliability, High Availability, Capacity Elasticity

Cloud Players

Source : I’m Cloud Confused

Hosting Players

Built-in Redundancy

Virtually unlimited storage, computing power

You have to manage reliability, fail over yourself

Bring your own or rentservers to increase capacity

Pay contact often yearlyPay only what you use

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Journey to Cloud

Journey to Cloud

Source: CA Technologies

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Only a handful of major playerscan build

this massive infrastructure

Source : I’m Cloud Confused

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Cloud Providers

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Top Public Cloud Provider 2011

Amazon

Verizon/Terremark

IBM

Salesforce.com

CSC

Rackspace

Google

BlueLock

Microsoft

Joyent

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Architectures of public cloud

Source : Cloud Computing - Is Changing The Game Woohyun Kim

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37Source : UBS Internet Research

38Source : www.itstrategists.com

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Cloud Computing : PaaS

Google App Engine

Microsoft Azure

Amazon

Sales

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Azure Platform

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Cloud Computing : SaaS

Gmail

Google Apps

Dropbox

Salesforce.com

Zoho

Microsoft Office 365

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How Cloud Computing

Changing IT Business?

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon,Joyent

Local public cloudTrue IDC.Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Top 5 Cloud Computing Trends

IT departments will be forever changed

Cloud security will no longer be an issue

Custom cloud computing services

Custom software development will shift towards the cloud

Innovation

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Software Park Missionon New Computing Era

“Enabling Thai software industry to

understand and have skills in the software business; especially in Mobile Applications& Cloud markets”

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The New Challenge

International public cloude.g.Google App Engine, Microsoft Azure

Salesforce, Amazon, Joyent

Local public cloudTrue IDC, Cloud Creation

Enterprise cloud

Public Cloud Services (PaaS)e.g. Google APIs, Local APIs

Social Network APIse.g. Twitter, Facebook

Local Web Services

International Cloud Apps (SaaS)e.g. DropBox, Salesforce, CRM on Demand

Local Cloud Apps (SaaS)e.g. Absolute Solution, vTiger

Cloud Devicese.g. Tablets, SmartPhones, Desktop

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Cloud Computing Market

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Dropbox's Modela Web-based file hosting service

uses cloud computing to enable users to store and share files and folders

was founded in 2007 by MIT graduates

Dropbox server and desktop client software are primarily written in Python.

Dropbox uses Amazon's S3 storage system

annual revenues were 100 million dollars in 2010. Dropbox's valuation is more than 1 billion dollars.

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Software Park's Cloud PartnerTrue IDC

Cloud Creation

Anise Asia Thailand

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Time to Change!!

for The New Opportunities

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Thank you

thanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand