the psychology of color in marketing
Post on 13-Jan-2017
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By Greg Langer
In a study called “The Impact of Color in
Marketing” research showed over 90% of
impulse purchases were based on color alone.
It’s also a major factor in branding, and brand identity.
Studies show our brains prefer to instantly recognize brands from their colour and the emotion they feel when they see it.
A study titled “ Exciting Red and Competent Blue” also confirms that purchasing habits are decided on due to their effect on how a brand is perceived.
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